Wootmedia to sell ads on Playboy.co.uk’s relaunched site
Posted in: UncategorizedLONDON – Playboy has appointed independent digital sales house Wootmedia to sell advertising on Playboy.co.uk, which it is relaunching as an ad-funded site.
LONDON – Playboy has appointed independent digital sales house Wootmedia to sell advertising on Playboy.co.uk, which it is relaunching as an ad-funded site.
LONDON – UKTV will be relaunching UKTV People as Blighty, and UKTV Documentary as Eden early next year, as part of the broadcaster’s continuing rebrand strategy.
LONDON – A new channel slot is to be auctioned off on Freeview, the UK’s most popular digital TV platform, in a move that is likely to spark a multimillion-pound bidding war between broadcasters.
LONDON – Wieden & Kennedy is launching a new spot for Honda today, promoting the offers available on its Civic model at local dealerships.
LONDON – Stardoll, the tween girls’ website that boasts 2.6m UK members, has struck a content partnership with Elle US and its editor Malina Joseph.
LONDON – BBC One’s pathologist drama ‘Silent Witness’ is going from strength to strength, with 6.1m viewers, a series high, tuning in last night, according to unofficial overnight figures.
LONDON – Jobsite, the online recruitment service, has appointed I Spy Search to lead its paid search and optimisation duties for its £15m brand campaign.
LONDON – Google is to offer to sell in-game ads for the first time and will initially target web games only.
LONDON – UKTV is to change two more of its channel identities as part of its ongoing rebranding strategy. UKTV People will be renamed Blighty, while UKTV Documentary becomes Eden.
LONDON – Seat is courting controversy with a new cinema ad this week featuring a mystery woman giving the finger to a group of its drivers, including Seat Sport UK star Jason Plato, as she drives off in the new Ibiza Sport Coupe.
LONDON – WPP has now secured enough acceptances from TNS shareholders to make its £1.1bn takeover offer for the market research company unconditional.
LONDON – Sir Paul McCartney is telling fans to boycott McDonald’s after the fast food chain used a photo of the former Beatle in its Liverpool store.
LONDON – Mindshare has absorbed the strategic planning agency Michaelides & Bednash and will fold the business into its creative arm Invention.
LONDON – Ben Fennell, the managing director at Bartle Bogle Hegarty, has been promoted to the agency’s chief executive.
LONDON – Media agency chiefs have warned that the credit crunch is hitting their ability to secure insurance cover on the media spend of vulnerable clients, leaving them exposed to greater risk and potential loss of business.
LONDON – Paul Weiland is parting company with his roster of directors to go it alone, and is rebranding his production company to Weiland.