Hasta La Creative!

LONDON – Cosmopolitan is bestowing its attentions on the male mind with a 36-page supplement in its November issue, fronted by celebrity couple Vernon Kay and Tess Daly, bringing in ads for men’s fragrances and fashion.

Vans partnered with FunMobility to disseminate all kinds of “Off the Wall” crap for your phone.

For a dream polish.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Brian Ma, Alfred Wong
Art Directors: Brian Ma, Leo Yeung
Copywriters: Alfred Wong, Tony Chan
Photographer: Lester Lee

My suicidal instincts aren’t wha tthey should be, I kept trying not to hit the kittens, but the point is to kill yourself in 4mations suicide kittens flash game. You have to manoeuvre the 4mations’ kitten-skull character “General Tiddles” and shoot laser beams from its eyes in a bid to ultimately self-destruct in a Kamikaze-style finale. The Ka-bloom is quite satifying. Trivia: General Tiddles also appears in two animated viral films ‘Driving School’ and ‘Deep Philosophy’ and an ‘interactive blog badge’ designed to let bloggers support 4mations by adding it to their blog.

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Advertising Agency: Publicis Mojo Sydney, Australia
Creative Director: Micah Walker
Art Directors: Kirsty Gavin, Ruth Berlotti
Copywriters: Dean Hunt, Nathan Lennon
Via: Bestadsontv

Advertising Agency: Publicis Mojo Sydney, Australia
Creative Director: Micah Walker
Art Directors: Kirsty Gavin, Ruth Berlotti
Copywriters: Dean Hunt, Nathan Lennon
Via: Bestadsontv

LONDON – Paypal, the online payment system, is bidding for popularity with young men by letting them email their own tongue-in-cheek charity-style appeal to friends who owe them money.

Advertising Agency: BETC Euro RSCG, Paris, France
Photographer: Camilla Akrans
Executive Creative Director: Remi Babinet
Creative Director: Florence Bellisson
Art Director: Florence Bellisson
Assistant Art Director: Cyril Arandel
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli
Art Buyer: Isabelle Mocq
Photographic Production: Ed Brachfield, Rita

Advertising Agency: BETC Euro RSCG, Paris, France
Photographer: Camilla Akrans
Executive Creative Director: Remi Babinet
Creative Director: Florence Bellisson
Art Director: Florence Bellisson
Assistant Art Director: Cyril Arandel
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli
Art Buyer: Isabelle Mocq
Photographic Production: Ed Brachfield, Rita

Advertising is already short on heroes, and it may have lost another one. Veteran creative director Dave Trott, shown here, author of the brilliantly written How to Get Your First Job in Advertising (PDF link here), has admitted he got his first job by straight-up lying. On his blog for London’s CST Advertising, Trott says he landed his first copywriting gig by swiping a friend’s work from New York. Later, on a pub outing with his boss, Trott decided to fess up. “I thought it would make him laugh,” Trott writes. “But it didn’t. He went ballistic.” This anecdote is bundled in with another story about lying to his boss a few years later, and the point of it all seems to be that ethics are for the weak and naive: “If you think something’s right, you take responsibility for making the decision happen. Or you hide behind doing it by the rules.” His logic didn’t go over well with Simon Veksner, the creative director behind Britain’s popular Scamp blog, which has often cited Trott as a role model for young people in advertising. Watching the two go at each other in the comments section of Trott’s blog is like watching a showdown between Ayn Rand and Jesus. “I’m not going to write a post that explains why you shouldn’t lie and you shouldn’t steal,” Veksner writes on Scamp. “What next? Why you shouldn’t rape a receptionist?”

—Posted by David Griner