LONDON – Mobile marketing is set to take off as major brands look to invest in the platform over the next five years, according to an independent survey commissioned by O2.
LONDON – Go!View, the joint video-on-demand service from Sony and BSkyB for PlayStation Portable, has extended its offering with a content distribution deal with MoMedia International.
LONDON – Channel 4’s exit from the commercial radio market will save the broadcaster £10m in 2009 according to chief executive Andy Duncan.
LONDON – BBC One last night drew four times as many viewers in the 9pm-10pm time slot as ITV1, as 6.2m tuned in to ‘Silent Witness’ compared to just 1.5m opting for ‘Natural Born Sellers’, according to unofficial overnight figures.
LONDON – Starbucks is switching off its cold taps after an investigation by The Sun newspaper revealed that they were left running constantly, wasting 23m litres of water a day.
LONDON – The COI is understood to have hired Profero to handle the digital element of the Department of Health’s £75m anti-obesity drive.
LONDON – Channel 4 is pulling out of its planned digital radio venture. The shareholders of its national digital multiplex, 4 Digital Group, were informed this morning by the board’s chairman, Nathalie Schwarz.
LONDON – British Gas has launched an online game to encourage 7-14 year olds to do their bit to help the environment.
LONDON – Online retailer Play.com has signed up four major record labels to its PlayDigital download service, which it is hailing as a win over rival Amazon and competition for Apple’s iTunes service.
LONDON – Presidential hopeful Barack Obama has bought 30 minutes of prime-time network television to show a campaign infomercial on October 27, less than a week before Election Day.
LONDON – A Welsh primary school has banned Marmite from its ‘breakfast club’ menu because it is deemed to be too salty.
LONDON – Renault has formed a partnership with French energy company EDF to produce electric cars with the aim of becoming the world’s leading manufacturer of zero-emission vehicles.
LONDON – Tesco has been bombarded with shoppers snapping up £15 crates of Carlsberg lager for £5 each, just days after Asda was accused of encouraging binge drinking after selling four Skol cans for 90p.
MILWAUKEE – Harley-Davidson has teamed up with US supermodel Marisa Miller in a new marketing campaign to launch the V-Rod Muscle motorcycle.
LONDON – Pizza Hut’s decision to rebrand as Pasta Hut has provoked a range of reactions from the public with some saying it’s good to have a change while others think it could put people off, finds the latest Brand Republic Video — watch it now.
A parent has the right to censor anything they choose from their children’s view; most recently, Christie Brinkley has requested that a “20/20” interview be shielded from her two children. The interview,…
A parent has the right to censor anything they choose from their children’s view; most recently, Christie Brinkley requested that a “20/20” interview be shielded from her two children. The interview, which…
(TrendHunter.com) A parent has the right to censor anything they choose from their children’s view; most recently, Christie Brinkley has requested that a “20/20” interview be shielded from her two children. The interview,…
When Tiger Woods made that famous 16th hole shot, leaving the Nike golf ball hanging on the edge of the cup, swoosh visible for two long seconds before dropping in, the ad industry speculated wildly over over how Nike would turn this moment into a commercial.
Senator Barack Obama has purchased a half-hour of prime-time network television for a campaign informercial to be broadcast on Oct. 29.
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