Oct
10
TBWA-BMB deal scrapped at 11th hour
Posted in: UncategorizedLONDON – TBWA\Worldwide’s proposed deal to buy Beattie McGuinness Bungay and merge it with its London office has fallen apart, Campaign can reveal.
Oct
10
Time to get cracking on that potato patch
Posted in: Uncategorized
Everyone wants to know what the economic downturn tsunami cataclysm apocalypse will mean for the average consumer. Ed Cotton of Butler Shine Stern & Partners takes a crack at it with an interesting list of what comes next after we wake up to a tough truth: that the era of high living on cheap credit is over. Cotton proposes some brands that could benefit???software like Quicken for budget planning, stores like Costco for bulk-buying 80-ounce jars of mayo and Home Depot/Lowe’s for DIY home improvement, etc. As David Burn at AdPulp notes, though, Cotton’s most intriguing thing to watch is the rise of a grow-your-own-food movement. The part that shocked me was this stat: Americans have an average of $50,000 of annual food production potential on their properties today. Really? I’m a New York City apartment dweller, so count me out (beyond some basil in the window sill). $50K? Forget about the coupon clipping???get planting, people!
???Posted by Brian Morrissey
Oct
10
IoS sales hit record low in September
Posted in: UncategorizedLONDON -The Independent on Sunday dropped to a record low monthly circulation figure in September, plummeting nearly 15% year on year and more than 7% month on month, to an average circulation of 182,511, according to the latest ABC figures.
Oct
10
Microsoft launches biggest UK campaign
Posted in: UncategorizedLONDON – Microsoft is launching its biggest UK campaign this Saturday (11 October), aimed at reinvigorating customers’ interest in Windows software for PCs and promoting its Windows Vista, Windows Mobile and Windows Live products.
Oct
10
Waitrose copies Marks & Spencer ‘Two for £10’ promotion
Posted in: UncategorizedLONDON – Upmarket supermarket Waitrose is taking on M&S’ ‘Dine in for £10’ offer, enabling customers to buy two main courses, a dessert and a bottle of wine for £10.
Oct
10
Guardian, Times and FT receive September boost
Posted in: UncategorizedLONDON – The Guardian and The Times recorded the biggest increases in month-on-month average circulations across the national daily market in September, according to the latest ABC figures.
Oct
10
Now, there’s a real killer conference booth
Posted in: Uncategorized
Forrester Research analyst Jeremiah Owyang spotted this eye-catching booth at the recent Online Market World conference in San Francisco. Doba is a “dropshipping” site that connects wholesale suppliers with online retailers (i.e., you use it to sell other people’s stuff). While the Web seems awash with people who think the site’s a scam, you have to give them props for knowing how to get your attention without resorting to the usual trade-show devices (by which I mean boobs).
???Posted by David Griner
Oct
10
Calvin Klein models lounge around no more
Posted in: Uncategorized
Dear Calvin Klein: Kudos on your “New Movement” campaign from Full Contact for your performance wear! The work is certainly eye-catching and tries to do something different in the fashion category. I’m thinking of taking up yoga myself, in fact. As I’ve noted in this space before, I hate running, and yoga seems to be an activity that involves a lot of limber young women, and there’s nothing wrong with that. Plus, if I learn yoga, when readers tell me I’ve got my head stuck up my you-know-what (which happens a lot), I’ll be able to dazzle them by literally assuming the position. I think I’ll start my yoga now by pulling my legs behind my … ouch!!! Maybe I’ll just have a milkshake instead.
—Posted by David Gianatasio
Oct
10
Scottish Widows turns to RedEye for digital
Posted in: UncategorizedLONDON – Pensions and investments company Scottish Widows has appointed online behavioural specialists RedEye to analyse its customers’ online behaviour and improve its digital direct marketing activity.
Oct
10
Financial crisis buoys City AM and Standard
Posted in: UncategorizedLONDON – The rising tide of bad financial news helped both City AM and The Evening Standard to regain circulation between August and September, with the paid-for title up almost 7% according to the latest ABC figures.
Oct
10
Firefox adds location finding feature
Posted in: UncategorizedLONDON – Mozilla, the developer of the Firefox web browser, has released geo-location technology that allows Firefox to detect the physical location of the computer it is running on.
Oct
10
Microsoft to launch UK ‘I’m a PC’ ads during X Factor
Posted in: UncategorizedLONDON – Microsoft is bringing its ‘I’m a PC’ campaign to UK television with the first ads appearing tomorrow night during ITV1’s ‘X Factor’.
Oct
10
Microsoft launches biggest-ever UK campaign for Windows
Posted in: UncategorizedLONDON – Microsoft is launching its new Windows products with a specially created UK ad campaign that positions them as the “Real PC”.
Oct
10
Sony to sponsor ITV’s England football coverage
Posted in: UncategorizedLONDON – Sony is sponsoring ITV’s coverage of the England football team’s qualifying campaign for the 2010 World Cup in South Africa.
Oct
10
Madame Tussauds seeks brand partners
Posted in: UncategorizedLONDON – Madame Tussauds has appointed Cocktail Marketing to create promotional brand partnerships to support the attraction’s new figure launches in 2009.
Oct
10
Aussie network rapped over subliminal ads
Posted in: Uncategorized
According to the Australian Communications and Media Authority, Australia’s Network Ten used subliminal advertising during its broadcast of the 2007 Aria Awards. The network allegedly threw “quick one-frame bursts of sponsor logos” at viewers during the introduction of nominated artists. Of course, the only punishment has been a stern reprimand — God forbid actually holding people accountable for anything — but one wonders why Network Ten even bothered. Subliminal messaging barely works anyway, and is patently unnecessary given how more reliable marketing avenues are wide open. If you’re trying to sell someone KFC, direct them to any TV or flat surface in metropolitan Australia. There will probably be an ad for it.
—Posted by David Kiefaber
Oct
10
Sony signs as ITV football sponsor
Posted in: UncategorizedLONDON – ITV has unveiled Sony as the sponsor of its England football coverage, which starts tomorrow with the World Cup qualifier against Kazakhstan.
Oct
10
Channel 4 scraps digital radio plans
Posted in: UncategorizedLONDON – Channel 4 has axed its radio division and abandoned plans to launch a digital radio venture.
Oct
10
Mediaedge:cia wins coveted Fresh Media award
Posted in: UncategorizedLONDON – Mediaedge:cia was crowned agency of the year at the Fresh Media Awards for regional media planning and buying in Manchester last night (Thursday), for its work with Morrisons.
Oct
10
Yahoo investor seeks revised buyout by Microsoft
Posted in: UncategorizedLONDON – A small investor in Yahoo is attempting to engineer a deal to sell the company to Microsoft for $2bn (£1.2bn) less than it offered in July.
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