Hasta La Creative!

(TrendHunter.com) Trend Hunter has written about bacon-inspired products before–from a bacon tuxedo, to bacon bandages and bacon-flavored dental floss.

To me it is absolutely counterintuitive and mind-boggling that someone…

(TrendHunter.com) The 2008 Beijing Olympics brought China’s blend of ancient culture and up-to-the-minute innovations to the forefront of world news. Much of Chinese culture is still misunderstood, but it remains a fascination…

I stumbled onto this Diary at the Daily Kos (and it’s really just someone’s opinion, take it for what it’s worth). The writer focuses on Hispanics and their view of comparison ads, or negative ads in the political sense:

You see, it’s a little-known fact outside the advertising and research industry that Hispanics and Latinos hate negative advertising. They hate it with a passion. In fact, Latinos consider some ads to be “negative” and unappealing that most other cultures and ethnicities in America would never label as such.

With over ten years as a focus group moderator and report writer in Southern California, I’ve watched literally hundreds of hours of focus groups with Latinos. Unfortunately, confidentiality prevents me from sharing details of the literally hundreds of research reports I’ve written dealing with Latino focus groups, so I’m asking you to trust me: rejection of negative or even merely competitive advertising by Latinos is a nearly universal phenomenon. If an ad concept compares two products and explicitly states that product “A” is superior to product “B”, that concept is almost always rejected as too negative. If an ad mocks the products or customers of another company, that ad is almost always rejected to being in bad taste. And downright nasty advertising? Don’t even try it. Culturally, Latinos want to see positive images and messages of cooperation and connection to family and friends; overt competition is frowned upon.

Is that true? Does anyone have any experience with Hispanic advertising that would corroborate this? It’s a fascinating discovery to me.

Apple is launching a brand-new series called Field Trip, which invites teachers and their students into an Apple retail store for a one-hour program. Naturally, this is a thinly-veiled marketing opportunity,…

(TrendHunter.com) Shanty towns or Hoovervilles consisting of tents, RVs, huts and so forth are now cropping up in many unusual places, the likes of which have not been seen since the Great Depression. One reason is the…

(TrendHunter.com) Apple is launching a brand-new series called Field Trip, which invites teachers and their students into an Apple retail store for a one-hour program. Naturally, this is a thinly-veiled marketing opportunity,…

What flavor of Häagen-Dazs ice cream goes with violin music while you are watching a live performance in bed? Häagen-Dazs had a two-day event called ‘Dolce Heavenly Concert’ in Tokyo and offered unlimited…

(TrendHunter.com) Human obesity is on the rise in the United States. At the same time, pets are increasing in weight right alongside their owners.

While many owners believe they are being kind to their animals by feeding…

(TrendHunter.com) A collage of British prime minister Gordon Brown made out of hundreds of pictures taken with the ubiquitous government surveillance cameras known as CCTV was unveiled today in London’s Parliament Square.…

(TrendHunter.com) Here’s a stunning table made from a wood only found in Southeast Australia. The Box Table by Martin Davis is a truly one-of-a-kind piece that is only featured at 66 Degrees. It is made from hand-selected…