It would seem to be a magazine’s dream: Take something you have already published and sold, repackage it and distribute it without paper or ink expenses.
(TrendHunter.com) A mutant fish has started killing people after being accustomed to feeding on human corpses. A goonch, a huge type of catfish, developed a taste for flesh in an Indian river where bodies are dumped after…
People who finance Hollywood continue to make large bets that people will still go to the movies.
For the first time perhaps since the invention of dry ice, the industry is getting creative. There are new marketing schemes, hearses, crypts, new ways of appealing to that age-old desire for serenity and to its boomer counterpoint, the desire for a good time. Everyone wants to make his or her death meaningful.
My dad started Advertising Age in the beginning stages of the Great Depression (only he didn't know it was the beginning of the Depression), so I've always been partial to new businesses that get started in less-than-ideal times.
NEW YORK (AdAge.com) — MySpace has made itself a must-buy for movie studios and music labels. Now it would like some dollars from your local pizza joint as well. Rupert Murdoch's social network is introducing a local self-serve display ads service, MyAds on Oct. 13 in hopes of attracting small advertisers spending as little as $25.
Paul Newman will be remembered as many things: actor, philanthropist, race-car driver, husband, father, grandfather. I will always think of him as an incredibly astute marketing guy.
Coca-Cola's group marketing director-Pacific Group, Darren Marshal, met Ad Age's Normandy Madden in his Hong Kong office to talk about the economy, the Olympics, Coke's Chinese-medicine research center — and those weird gel drinks.
As if you needed me to tell you, video is a hot consumer web product.
BATAVIA, Ohio (AdAge.com) — You might expect that cause marketing would be the kind of intangible, feel-good advertising to get axed in a recession. Instead, quite the opposite is true, as major marketers, from retailers such as Sears, Target and OfficeMax to package-goods players such as General Mills and P&G, find that cause efforts actually help persuade weary consumers to spend.
WASHINGTON (AdAge.com) — Once left for dead in the primaries, the GOP team is struggling to right itself even as it is vastly outspent by Sen. Barack Obama's campaign. Now, however, there may be no time for a comeback.
NEW YORK (AdAge.com) — Newspapers might be in trouble financially, but they're well-known, trusted and useful. Newspapers also have big local sales forces, which are increasingly catching up on the art of selling online ad space. All that is making newspapers appealing partners for the same companies that helped put them on the brink: the giants of new media.
NEW YORK (AdAge.com) — At DraftFCB, there have been layoffs, the loss of the Verizon account to McCann Erickson and internal cultural problems — and that's just in the New York office. But the agency has also won 250 pieces of business and it continues to grow in revenue. So why doesn't the industry have a lot of good things to say about the merger, a move to create a one-stop shop offering both direct accountability and solid creative?
CHICAGO (AdAge.com) — Starbucks seems to have a slam-dunk new product: oatmeal. Yes, that mush your grandma pushed on you as a child is shaping up as the company's most successful food launch of all time.
(TrendHunter.com) While the bizarre-looking line of air-powered automobiles from Motor Development International won’t win any beauty contests, their technology will revolutionize the automaking industry, and the conversation…
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