As an individual, my blog is one of the most effective manifestations of "marketing" I could have produced for myself. But imagine if I started it the same way many large organizations launch conventional marketing initiatives. What would that have looked like?
For the real audiophile or the scratcher DJ, here is the $56,000 four-armed turntable from High Water Sound. They must be targeting a very small niche of vinyl lovers; I mean really, really small if the…
(TrendHunter.com) Anthony Robbins has launched Power of Crisis, a portal of renewal resources to help deal with the impending global financial crisis.
The Power of Crisis is an online community dedicated to empowering…
CHICAGO (AdAge.com) — The "cookie diet" is about to hit Costco. Smart for Life, a diet company, will begin selling its products on the big-box retailer's website this week. Cookie dieters replace breakfast, lunch and snacks with approximately six cookies, totaling about 600 calories, and then eat a light dinner. They're expected to lose between 10 and 15 pounds a month.
McCann… every time there is news about you in the press, our blog gets loads of irate, almost nonsensical rants about the agency. And me? Personally, I turn on Andrew WK’s, “I Get Wet.”
“I Get Wet when the party is dying/
I Get Wet without even trying/
I Get Wet/
I Get Wet whenever you trying/
I Get Wet when I know that you’re dying/
I Get Wet/”
Today’s news comes from The New York Post:
“In pursuit of more revenue, McCann Worldgroup, a division of ad giant Interpublic, is considering teaming with private-equity firms to resurrect dead brands or, in other cases, create new ones.”
Oh boy. First off all, McCann is always about ten steps behind everyone else on this “product revenue stream thing.” Anomaly does this, as does BBH and those shops will tell you it ain’t easy. Now, does this sound like a good idea for ol’ Mister McCann? John Dooner, Chairman Chief Executive and his kids cranking out watered down products that nobody wants? Those poor creatives over there. Gives me goosebumps just thinking about it.
In another stunning example of McCann’s slow ass move to grasp consumer culture, the media side, McCann Universal, has just released their social media report titled, “When Did We Start Trusting Strangers?” It’s full of insightful, groundbreaking gems such as:
“The clear trend that emerged was that consumers were sharing opinions in unprecedented numbers.”
And, “-the research clearly shows we now trust the opinions of strangers we read online as much as our closest friends and certainly more than advertising.”
Oh and let us not forget: “Secondly, transparency is essential.”
Dear gawd McCann! Why don’t you spare us all a lot of trouble and just sit down, stop issuing press released and shut the hell up. These kind of things, where you prop yourself up trying to prove you understand consumers, just make you look very bad indeed. We are all laughing at you. Right now.
Here’s an idea – why don’t you let Matt Weiss, the shop’s growth officer, be in charge for a little while? It could be fun. You might come out from the dark ages.
More: Another Agency That Should Just Sit Down
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(TrendHunter.com) Kibako, is a leather and wood trunk designed to house a miniature indoor garden. Also known as The Green Trunk, it was designed in France by Pinel & Pinel, a company renowned for their luxury luggage and…
DirecTV’s been celebrating memorable movies and TV shows in its ads for more than a year, getting Sigourney Weaver, Charlie Sheen, Pam Anderson and others to reprise classic roles and then break character to deliver a pitch. Some think the latest installment, a Halloween-timed spot with Craig T. Nelson and Heather O’Rourke from Poltergeist, is in bad taste, given that O’Rourke, who played Carol Anne, died tragically in 1988 at age 12. Check out the 37 comments on this SlashFilm item for a sense of the back-and-forth. Basically, some of the commenters feel it’s creepy and exploitative to use O’Rourke’s image for a marketing campaign. Others think Carol Anne is a classic character who shouldn’t be totally off-limits. One commenter named Chris claims to be from Deutsch, the agency behind the ads; he says O’Rourke’s mother approved the concept and thought the finished spot was “a wonderful tribute to her daughter.” However you feel about the matter (I happen to think it’s perfectly in line with DirecTV’s established campaign and is about as non-gratuitous as you can get), you have to be thankful that SlashFilm’s readers aren’t the ones creating the ads. One of them, trying to be helpful, offers an even more offensive idea: “Don’t you think [they] could have come up with something from Coach?”
—Posted by Tim Nudd
LAS VEGAS (AdAge.com) — Carat announced today it has named Martin Cass president of the media agency's U.S. operation. The former exec VP had been running Carat's Procter & Gamble business globally, as well as serving as head of communications planning domestically.
(TrendHunter.com) You won’t find this author using the word “Plus Size” when it comes to size 10 Katie Green modeling Ultimo lingerie. She looks absolutely gorgeous and sexy, despite not being a stick-thin, anorexic-looking…
The shit show that has become Carat, has decided that their next great move is dumping Scott Sorokin overboard. Sorokin has been president of the agency since 2006. Sarah Fay, Aegis Media North America’s CEO, said that Scott mutually agreed to leave his post.
Oh, we’re sure he did. After that email scandal? After competitors are openly waging warfare on the shop? The recent cut of 75 bodies? Please. We’d get the hell out too. Sorokin said that he will go on to other digital innovation opportunities. Here’s an idea – Scott should just hold down the severance package for awhile, take a vacation, get involved in some web start-up.
Scott Sorokin is a digital baby having pulled stints at Modem, as well as Grey Interactive. At the time of his hire to Carat, Fay said:
“This is an exciting time for Carat Fusion, as it continues to be on the forefront of many of the trends in digital marketing.”
Remember that? Maybe Fay has changed her mind about all that digital stuff? Carat EVP Martin Cass has been named the new president and boyfriend ain’t so digital.
During the email scandal, Scott’s internal missive to the team about the impending layoffs included this message:
“The leadership team and I ask each of you to remain confident: confident in our strategy and ability to meet the ever-evolving challenges of our sector; confident in the focus I on making sure we have the best talent and the that we create the best professional environment to inspire that talent that is poised to win in 2009.”
Poor Scott. As he wrote that, Scott must have been thinking: “Leadership schmeadership. We’re in the shit.” Wonder how long Fay will hang in there before her number is up, too.
More: Carat Is So Very Sorry
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(TrendHunter.com) Red has always been a symbol of strong emotions–love, power, blood, passion–so it’s appropriate that redhead Debra Messing was cast as the title character of ‘The Starter Wife.’ Even if you weren’t born…
Blogger Roger Pe highlights some of the funniest and weirdest signs that grace businesses in the Philippines.
NEW YORK (AdAge.com) — Google is borrowing from its most successful money-minting product, search ads, to goose revenue on its video-sharing site YouTube. The move comes just as YouTube's search traffic has passed the No. 2 search engine behind Google, Yahoo.com.
(TrendHunter.com) A new $234 million bridge in Minneapolis has opened at the site where an old one collapsed, killing 13 in August of 2007. The new Interstate 35W bridge, which crosses over the Mississippi River, integrates…
(TrendHunter.com) There was a festival of fringe at the Jil Sander ready-to-wear show for the Spring 2009 line. Designer Raf Simons’ collection included many 1920’s inspired pieces draped with layers of flowing trim.
Simple……
MySpace is making display advertising easy for bands, local retailers, or anyone else hoping to connect with an audience on the hugely popular social network.
According to Ad Age, MyAds which debuts today allows advertisers to spend as little as $25.
The service helps advertisers to upload their creative, choose a budget from $25 to $10,000, and then select from targeting options, including sex, age, geographic location, and user interest categories.
A local band could target MySpace-using music fans in a certain area, for example, or a filmmaker could reach fans of a certain movie. Those campaigns can then be tracked and analyzed wherever they are placed throughout the MySpace ecosystem.
Jeff Berman, MySpace ad-sales president, believes local advertising will be an eight-figure business for MySpace.
(TrendHunter.com) Sexy nurse. Pirate wench. She-devil. Halloween is approaching, providing many women the chance to be someone they’re not and perhaps, even show some skin. In fact, the new trend in costumes IS skin. People…
GM and Chrysler are currently chatting merger. Both the No. 1 and No. 3 American automakers are desperately trying to shore up cash and cut costs. If it happens, aren’t you going to be a wee bit sad? It’s the end of an era, but perhaps it won’t happen. These are reportedly “very early” stage talks, while analysts scream that “two wrongs, don’t make a right.”
Chrysler is currently using a few entities to handle its brands: Jeep, belongs to San Francisco agency Cutwater. The shop also uses BBDO Detroit, which has already seen its share of cutbacks due to Chrysler’s financial woes. So, if GM merges into Chrysler and everyone is looking to save some serious bread, which of Chrysler’s agencies will get the axe?
More: Mullen Gets Some GM Love
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(TrendHunter.com) “Hey Internet, Help Us Name Our Child!” is the title of a post from Google programmer, Jason Morrison.
Nothing complex here, but it is a novel way to let complete strangers pick your unborn child’s…
(TrendHunter.com) Paul Krugman was awarded the Nobel Memorial Prize in Economic Sciences. He was commended for his research on the effect of globalization on international free trade, a work titled New Trade Theory.
Paul…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
