Facebook: Group or Fan Page?
Posted in: Uncategorized– “Pages are generally better for a long-term relationships with your fans, readers or customers;”
– “Groups are generally better for hosting a (quick) active discussion and attracting quick attention.”
Daringly Unique Halloween Costumes Ideas – 32 Body Paintovations (CLUSTER)
Posted in: UncategorizedIconic Transit Hubs of the Future – World Trade Center Transportation Hub (GALLERY)
Posted in: Uncategorized75 Multi-Million Dollar Innovations Defying the Credit Crunch (CLUSTER)
Posted in: UncategorizedHybrid Taxidermy – Misfits by Thomas Grunfeld (GALLERY)
Posted in: UncategorizedSelf-Taken Family Magazine Portraits – Brad Pitt Shoots Angelina Jolie For W Magazine (GALLERY)
Posted in: UncategorizedHigh-Profile Teen Parents – Like Levi Johnston and Bristol Palin (GALLERY)
Posted in: UncategorizedAnother Rant About Stupid Company Names
Posted in: UncategorizedHere.
And if you read the classic 1999 Salon article about naming and wonder if there is a company called Jamcracker, there is.
Earlier:
Lorem Ipsum Generator for Web 2.0
Bob Hoffman’s Secrets Are Out In The Open
Posted in: UncategorizedThe difference between a great agency and a good one–or a great creative team and a good one–is not what they can make, it’s what they can sell. It has long been my contention that 90% of the people in this business can create One Show-level work. But only 10% of the people in this business can sell it. Bob Hoffman, CEO of Hoffman/Lewis, has been exploring the reasons why.
He blames meetings that take on exaggerated importance, a focus on the unimportant, playing to the crowd and the irrelevant opinions of onlookers. Hoffman suggests that every agency has a “real creative leader” and that every client has a “real decision maker.” In his experience, selling great work simply requires putting these two people in the same room together.
It seems that every post Hoffman makes is full of street smart suggestions. For instance, he wants us stop listening to consumers.
Can we get one thing straight? Listening to consumers is the biggest cliche in marketing; is not a new idea; is most often a waste of time; rarely results in usable insights; can be disastrously misleading; is no substitute for imaginative thinking.
Hoffman also claims the web is not very interactive; that the words “authenticity” and “conversation” are bullshit; that no agency is actually “media neutral; and that this is a great time to reinvent the way we do business.
He’s cranky, but in the best way possible.
Crying Graffiti – Man Can Spurt His Tears 10 Ft
Posted in: UncategorizedStocks Make a Stunning Comeback
Posted in: UncategorizedNew, Improved Joost Will Launch This Week
Posted in: UncategorizedTVB to GM: Don’t Forget to Use Spot TV
Posted in: UncategorizedDETROIT (AdAge.com) — The Television Bureau of Advertising believes General Motors Corp. is spending its media budget inefficiently. The local TV trade group, after analyzing the automaker's spending for the first half, concludes that GM is too heavily invested in media aimed at reaching in-market new-vehicle shoppers, at the expense of brand building on TV.
24 Podcars and Transit Capsules (CLUSTER)
Posted in: UncategorizedFlatpack Re-Invented – Hacking IKEA at FreeDesigndom (GALLERY)
Posted in: UncategorizedIt’s Sports Fans vs. ‘Desperate Housewives’
Posted in: UncategorizedTV Guide Magazine Finds a Buyer
Posted in: UncategorizedRecycled Parachute Fashion – The Raeburn ‘Cold War’ Collection (GALLERY)
Posted in: UncategorizedSize 10 Lingerie Models – Katie Green for Ultimo
Posted in: UncategorizedYou won’t find this author using the word “Plus Size” when it comes to size 10 Katie Green modeling Ultimo lingerie. She looks absolutely gorgeous and sexy, despite not being a stick-thin, anorexic-looking…