(TrendHunter.com) The fascination with presidential candidate Barack Obama has not waned a bit. Here at Trend Hunter, we’ve already seen Obama as a doll, a piñata and even a sock monkey. Now we bring you a unique Obama…
Advertising Agency: TBWA, Madrid, Spain
Creative Directors: Juan Sánchez, Guillermo Ginés, Montse Pastor
Art Director: Fran López
Copywriter: Peru Saiz
Illustrator / Photographer: Gonzalo Puertas
Published: June 2008
Advertising Agency: Saatchi & Saatchi, USA
CD/Writing: Mandy Hoveyda
CD/Art: Melinda Kanipe
CD(s): Amie Hadden, Amy Nicholson
Senior Producer: Peter Ostella
Prod Company: Anonymous Content
Director: Patrick Sherman
EP: Cassie Hulen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Paul Ure
Production Supervisor: Rebecca Morley
Editorial: Filmcore NY & The Quarry London
Aired: September 2008
(TrendHunter.com) These skillfully-shaved trompe l’oeil men’s hairstyles are so bizarre that they must be digitally manipulated. I can’t decide whether these men simply dozed off and were taken advantage of or if they are…
(TrendHunter.com) Traditional Chinese medicine suggests that deer penis, usually ingested while soaked in alcohol, is an effective remedy for athletic injuries.
In the lead-up to the Beijing Olympic games, however, Chinese…
(TrendHunter.com) Stuart Weitzman annually asks some of the hottest celebrities to design shoes for the Stuart Weitzman Annual Celebrity Shoe Auction. It’s an online auction, so anyone can bid.
September is Ovarian Cancer…
(TrendHunter.com) Toronto-based Last Meals has a unique angle in the overcrowded market of food delivery services. It lets you select an actual last meal menu chosen by an executed convict.
Pricing is straightforward…
First Seinfeld is yanked. Now it’s come out that the new Microsoft branding commercial bragging about how “I’m a PC” was actually made on a Mac.
Adding more insult to injury, the “I’m a PC” commercial…
(TrendHunter.com) These stunning leather animals are from the South American design collaborative Looksur. Each sculpture is made from 100% recycled leather, so they have green credentials as well as style points.
These…
(TrendHunter.com) Denver, Colorado is known for its beer, so it’s no surprise that four of the city’s breweries have produced beers that celebrate–and use the attention from–the election season. Wynkoop Brewing Company…
Apparently, one would think that with the gloomy air surrounding the business sector, advertising will falter or be held back until something concrete comes out of the businesses that are slowly showing their true colors as far as financial instability is concerned. But don’t tell that to the food manufacturers. They are still going all out with the advertising campaign and from the looks of it, this is the best time to go about it.
This has been a proven theory in the past months. While the credit crunch is apparent, businesses have been investing heavily on advertising. So to answer the question on “Will Advertising Fall to the Financial Crisis?”, the answer is a big NO!
So food companies say they are jumping back in the game. If they want to keep selling their own brands, they’ve got to keep them in the minds of shoppers.
From Sara Lee Corp.’s new ad campaign with The Walt Disney Co.’s “High School Musical 3: Senior Year” to Kraft’s new pizza commercials preaching “DiGiornonomics,” consumers should expect to be blitzed by food advertisements in the next year.
Many major food makers are promising boosts to their advertising in the new fiscal year or reporting their spending is up in the most recent one. Their ads seem to be hitting a variety of outlets, including print, television, in-store promotion and the Internet – which marketers say helps them hone in on consumers and get the most bang for their advertising buck
(Source) FortWayne.com
Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!
(TrendHunter.com) As far as Halloween-related crafts go, the Gore Cannon is what the holiday is all about. It was made by Meredith Johns and Carolyn O’Hara from Hawgfly. Their ultimate Halloween weapon allows them to aim…
(TrendHunter.com) First Seinfeld is yanked. Now it’s come out that the new Microsoft branding commercial bragging about how “I’m a PC” was actually made on a Mac.
Adding more insult to injury, the “I’m a PC” commercial…
Noel Cruz took and ordinary doll and made a true Angelina Jolie look alike. By using his artistic talent, Cruz duplicated Angelina Jolie’s piercing blue eyes and her pouty full lips.
The doll is as seductive…
(TrendHunter.com) PETA has been leading the “naked” protesting” trend in a series of nonviolent (and eye-pleasing) protests involving hot women and men getting naked to draw public attention to pressing issues of animal…
The startup paper faces a self-imposed deadline to drum up new financial backing at a time when the newspaper industry is reeling.
(TrendHunter.com) Visual artist David Trautrimas’ latest solo exhibition titled ‘Habitat Machines’ opens at LE Galllery in Toronto this month. He creates these fantastic architectural images from dismantled household appliances.…
(TrendHunter.com) Noel Cruz took and ordinary doll and made a true Angelina Jolie look alike. By using his artistic talent, Cruz duplicated Angelina Jolie’s piercing blue eyes and her pouty full lips.
The doll is as…
Bob Hoffman, CEO of Hoffman/Lewis and otherwise known as The Ad Contrarian, is taking a deeper look at the factors hampering the ad industry in a series of posts titled The Crisis of Advertising:
Advertising pundits are right about one thing. The ad industry is a fucking disaster.
They are wrong, however, about what is causing the problems.
The crisis is not being caused by the internet. The internet should be a boon to advertising.
The crisis is not being caused by “new media.” New media should be stimulating a creative resurgence.
The crisis is not the result of consumers becoming immune to advertising. The idea that consumers are suddenly immune to advertising is just plain nonsense.
Unfortunately, the causes of the crisis are much deeper and intractable. They revolve around three factors.
1. Consolidation of the ad industry
2. Talent and brain drain
3. Mindless me-too-ism
He’ll be explaining it further in some posts coming up. I’m staying tuned for this. Bob has a keen perspective and a very sharp tongue.
Self Replicating Machine, by Dr Adrian Bowyer and Ed Sells in lab
Good old Turin is currently hosting the third edition of C.STEM. The theme this year is Breeding Objects – Computational Design: from Digital Fabrication to Mass-Customization and while the spotlight is still on generative systems, it is, in many respects, very different from the first edition. This time, the main protagonists are designers, not artists.
Although, i have taken the habit of running swiftly in the opposite direction when i hear the word ‘design,’ i have to admit that the programme this year is remarkable. Especially because it brings that innovative focus i had hoped to see more widely explored in the schedule of the Torino World Design Capital. C.STEM showcases projects anticipating future developments in design process and technologies. What happens when domains such as design, creative coding and digital fabrication meet the new scenarios of mass-customization?
C.STEM conference on Sept. 20th: Where were the ladies?
The exhibition and conference explores the way design is currently re-considered and shaped through the lens of information society and, more generally, new technologies. The work of young designers today involves a crucial paradigm shift: not only do they use the digital tools provided to them but they also invent, modify and produce new instruments themselves.
Dendrite by Nervous Systems (Jessica Eve Rosenkrantz and Jesse Louis-Rosenberg)
Another important characteristic of the new design production involves digital fabrication processes such as laser cutting and 3D printing (a few examples in the posts Rapid Products 1 and 2). The impact of digital fabrication is far from marginal: instead of churning out identical products, objects are created which, while they undeniably belong to the same family, are all different from each other. Beyond the creative process and fabrication, the digital tools and new design processes have also the potential to radically modify the marketing of design products and the way consumers engage with the creation of objects. Two projects presented in the exhibition, Nervous Systems and Fluid Forms (see below), have already been launched on the market and as such, exemplify new business possibilities.
Located in an ex-Methodist church in the center of Turin, the exhibition illustrates what is the state of the art of computational design through a series projects that range from everyday objects you can buy online to sweatshirts weaved with newsfeeds, and a 3D printing machine able to ‘prints’ most of its own components (not the original one but maybe even better, a version fatta in casa by ToDo design studio.)
The list of projects exhibited is online. Here’s just a selection:
Ebru Kurbak and Mahir Yavuz’ NewsKnitter project comments on the manipulation by the media in Turkey. Live data streams of information are used as an unpredictable base for pattern generation. Web-based information is either gathered from the Turkish daily political news or according to a theme that pervades global news. The data is analyzed, filtered and converted into a unique visual pattern for a knitted sweater. The system consists of two different types of software: one receives the content from live feeds while the other converts it into visual patterns, a fully computerized flat knitting machine produces the final output. The pieces of clothing are not for sale right now but the designers are working on that.
Radiolaria by Nervous Systems
The jewelry designed by Jessica Rosenkrantz and Jesse Louis-Rosenberg of Nervous System, on the other hand, is up for grab. The design is both heavily tech-mediated and inspired by organic forms.
Using two custom-made computer applications –one mimics branching dendrites, and the other the movement of particles–the designers generate forms for bracelets, pendants, and earrings.
The Radiolaria line, for example, is named after the plant cells whose structure was a source of inspiration for Buckminster Fuller. Jewelry from the Dendrite collection takes its cue from the aggregate growth of coral. The Dendrite algorithm both controls the aggregation and allows consumers to participate in the design process
1 of 1 studio tissue collection
Way more beautiful in real than on pictures, 1 of 1 design studio creates one-of-a-kind, made to order apparel. For The Tissue Collection, designer Cait Reas worked together with C.E.B. Reas. The artist generated the Tissue images by defining processes and translating them into images with code and software. Cait used a digital textile printing technique to apply the patterns to fabric.
theverymany contributed as consultants for the [C]space pavilion in London
In case you’d worried that this blog is turning into a geeky version of Harper’s Bazaar, i’ll have to mention that the best moment of C.STEM for me was to listen to Marc Fornes from theverymany. It’s the second time i attend one of his talks and i’m still not sure i understand most of what he says but his work is so awesome that it doesn’t really matter.
Aperiodic_vertebrae
His presentation addressed failure. For example, he detailed how the Aperiodic_vertebrae structure that theverymany developed for Generator x – Beyond the Screen (a workshop and exhibition which highlighted the creative potential of digital fabrication and generative systems) in Berlin taught him that while computers facilitate many of the design processes much of the assembly still has to be done by hands. The Berlin version of the Aperiodic Tiling counted some 530 panels and nearly as many connecting components.
One of the many options studied for R&Sie’s Loophole bridge
The core of theverymany approach is therefore to use computer to generate, not just many parts, but a logic between these parts. They applied the concept to the woven pedestrian bridge that Francois Roche from R&Sie is building on the boundaries of Poland and the Czech Republic.
About the 2006 edition of C.STEM: C.STEM conference, Part 1 and Part 2.
Related entry: Generator x – Beyond the Screen, a workshop and exhibition which highlighted the creative potential of digital fabrication and generative systems.
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