Consumers Get a Feel for K-C


BATAVIA, Ohio (AdAge.com) — Weeping over the economy? Take heart: Kleenex is launching what it's calling its best tissue ever, with its biggest technological improvement in 40 years.

Putting a Price on Digital Production


NEW YORK (AdAge.com) — Unlike TV-commercial production, where there are some established cost parameters and you can typically see the budget on the screen, it's tough to price innovative web work.

Ad Shops Shift Hiring Tactics

As the economy further wilts and the demand for digital experience burgeons, Madison Avenue's talent scouts are shifting gears to fulfill agency demands.

Economy May Be Rotten, but It’s Ripe for Package Food


CHICAGO (AdAge.com) — To hear the package-foods industry tell it, it's been a banner year. Of course, there's a bit of a catch: Package-foods companies' sales increases can also be credited to their hiking prices to offset swinging ingredient costs. And that's taking a toll on profits.

Facial Piercing All-Stars – The Piercing King Has Over 300 Holes (GALLERY)

(TrendHunter.com) Luis Antonio Aguero Torregosa from La Habana, Cuba is known in his hometown as the Piercing King because he has over 300 cosmetic holes in his face and countless other piercings all over his body.

As…

DIY Belly Bump Decorating – Personalized Pregnancy Henna Tattoos (GALLERY)

(TrendHunter.com) I love the idea of decorating your baby bump with henna–I mean, you can’t hide it, so why not flaunt it? This is an increasingly popular baby shower activity that celebrates the beauty of a pregnant woman’s…

Oppenheimer Adjusts Its Package

Financial services companies spend a lot of money getting their “get rich with us” message out. In fact, it’s one of the largest industries served by Madison Avenue. All of which makes launching a new ad campaign in this tricky market a sleep depriving experience.

According to The Wall Street Journal, Oppenheimer Funds is kicking off a $20 million ad effort tomorrow, but last week’s fright caused the firm to scrap two of their new ads.

The two ads that are being pushed back for now are a spot that promotes retirement and another that is largely about asset allocation and balancing risk and reward. Those two ads are “more about taking proactive steps to adjust a portfolio and make an investment decision, and I think at this point we need to wait a few weeks,” says Bruce Dunbar, director of corporate communications at Oppenheimer. Right now, Mr. Dunbar says, “people will be thinking about how they are going to readjust in the short term, versus thinking about long term.”

Kitten Croissant Ads – Lifebuoy Soap Reminds Us That ‘You Eat What You Touch’ (GALLERY)

(TrendHunter.com) Hand soap brand Lifebuoy takes aim at our increasingly germaphobic society with this new ad campaign. “You eat what you touch” is their tagline. These surreal images of a kitten croissant and a hamster…

Cobweb Dresses – Spidery Knitwear by Mark Fast (VIDEO)

(TrendHunter.com) Up-and-coming fashion designer Mark Fast describes his style as ‘gothic elegance.’ His collection for Spring/Summer 2009, shown at London Fashion Week and in this video, has been a hit with front-row viewers…

Graphic Animated Ex-Girlfriends – Dan Hertzfeldt’s Ah, L’Amour (VIDEO)

(TrendHunter.com) Ah, L’Amour is the first famed film by animator and Academy Award nominee Don Hertzfeldt. Hertzfeldt created the short film in 1995 when he was 18 and a student at the University of California, Santa Barbara.…

27 Rockin’ Drum and DJ Trends (CLUSTER)

(TrendHunter.com) Trend Hunter has featured some pretty awesome inventions for music lovers, and now we want to teach you how to party in style. What’s a bash without music? It’s pretty dull, that’s what it is, because…

478-Carat Diamonds – Uncut Massive Gem Found in South Africa

(TrendHunter.com) A massive 478-carat diamond was found at the Letseng Mine, in Lesotho, a small kingdom in South Africa. It is the 20th largest rough diamond ever found, and it came from a mine that has already delivered…

Animated Spice Girl Promotions – Mel B and Richard Branson for Virgin Media

The Virgin group does it again with this clever animated ad starring Mel B. from the Spice girls. The ad is entertaining and does the job promoting Virgin’s Movies on Demand launch. It’s amusing and direct…

30 Las Vegas Breakthroughs (CLUSTER)

(TrendHunter.com) Reviews of the hottest new nightclubs, hotels and casinos in Las Vegas are just part of this gaming trend cluster.  Fabulous parties, fashion shows and let’s not forget the ‘underboob’ dress code controversy…

Personalized Secret Encoder Rings – 64-Character Binary Code Jewelry (GALLERY)

(TrendHunter.com) A ring symbolizes tradition, friendship, fashion and marriage. With Jonathan Ben-Tovim’s creation, rings can also be used as means of communication–so long as the message is 64 characters long and the…

Animated Spice Girl Promotions – Mel B and Richard Branson for Virgin Media (VIDEO)

(TrendHunter.com) The Virgin group does it again with this clever animated ad starring Mel B. from the Spice girls. The ad is entertaining and does the job promoting Virgin’s Movies on Demand launch. It’s amusing and direct…

Ethnic Couture – JJ Valaya at India Fashion Week (VIDEO)

(TrendHunter.com) If I ever had to give up my title of Supreme Commander, I would want to be known as King of the Coin Bras. JJ Valaya currently holds the title as recognized by me.

Check out these fashions from the…

10 Optical Illusion Wall Decals (GALLERY)

(TrendHunter.com) Whatever your furniture and decor situation at home is, trompe l’oeil furniture stickers could be used in nearly every room.

Trompe l’oeil is French for ‘trick of the eye,’ and these stickers are such…

$33,000 Swarovski-Studded Couture – World Advocates Luxury at NZ Fashion Week

(TrendHunter.com) New Zealand Fashion Week kicked off in Auckland yesterday with quite a bit of sparkle and dazzle.

A highlight of the event was this sparkly outfit adorned with thousands of hand-sewn Swarovski crystals…

Finger Foliage – The Wexford Secret Garden Ring (GALLERY)

(TrendHunter.com) Don’t be too hasty to judge this little gem.

On first inspection, the unique moss agate stone of the Wexford Secret Garden Ring looks somewhat tarnished and worn-out, perhaps even a little moldy. But…