Hasta La Creative!

The new James Bond theme song, called “Another Way to Die,” is performed by Alicia Keys and composed by almost-goth rocker Jack White. It is also playing in a Coke commercial. Watch it above. Jack is pissed. His assertion is that the theme song has been downgraded to just another broadcast background tune. White released this statement:

“Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film ‘Quantum Of Solace’, not for Coca Cola… Any other use of the song is based on decisions made by others, not by Jack White.”

Um, duh. Jackie, come on… you’ve been in the business too long to be playing this game. Theme songs, pop hits, etc. end up in ads, all the time. Please.

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New Career Opportunities Daily: The best jobs in media

NEW YORK (AdAge.com) — Race isn't the only diversity issue causing a stir in the ad industry. A letter being distributed to agency heads this week is calling out Madison Avenue for its stereotypical portrayal of the lesbian, gay, bisexual and transgender community.

Everyone’s favorite* ad-mogul-turned-tv-douche, Donny Deutsch spent Friday using his words against English counterpart Piers Morgan during a debate for charity at the new Alfred Dunhill store on 55th and Madison.

Though we’re fans of Dunhill, the same cannot be said for the two men chosen for this debate. In fact, we considered attending the event for awhile, but then we remembered the last time we’d seen Deutsch and Morgan on TV. Both occasions left us feeling dumber; and so rather than submit ourselves to more of the same, we sat around and performed self-lobotomies.

In the end, we hear Deutsch won. His take? A $10,000 donation in his name to the Michael J. Fox Foundation for Parkinson’s Research. In gentlemanly fashion, Deutsch split his donation with Morgan’s charity, The Piers Morgan Charity to Aid Piers Morgan. Oh wait, it’s actually the Intrepid Fallen Heroes Fund.

Anyway, to one up both of them, Dunhill threw in an additional $10k, and both charities went home happy. Awww, isn’t that sweet! We’ll have the video of their debate a bit later today.

*by favorite, we mean least favorite.

Check out some of their more memorable comments from the night, after the jump.

More: “Does Donny Deutsch Wear a Rug?“

continued…

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New Career Opportunities Daily: The best jobs in media

Don Draper and his Mad Men crew have won the Emmy for outstanding drama series. I knew it. You knew it. The world is ga-ga for misogyny and martinis. No, no, kidding. Bully to the Mad Men who took down one of the top awards with a lowly average of just over about 1 million viewers an episode.

Despite the ratings, perhaps this is the greatest advertisement for the business ever. Advertising is dynamic, a power job, risky; full of drama and sex, ass grabbing and scheming copy writers! Hey kids, advertising is where it’s at. Come and get it!

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LONDON – Online panel company Toluna has recorded a 0.5% increase in pre-tax profits to £1.39m for the six months ended June 30.

Good morning advertising! It’s the start of another work week and Stuart Elliott of the Times has kicked it off with a bit of doom and gloom. His Monday article, titled “Advertising In Scary Times” (oogie-boogie!) focuses on layoffs and is filled with quote from all the big CEOs. Here’s Michael Roth, chief executive at the Interpublic Group of Companies:

“The volatility in the financial markets is clearly creating uncertainty for both marketers and consumers.”

Marty Sorrell’s two cents:

“The scale and the speed of all that have shaken people’s confidence,” and it could affect attitudes “for the rest of the year going into next year.”

David Sklaver, president at KSL Media, a media planning and buying agency:

“Right now, there are nothing but question marks.”

Okay, the bottom line that Elliott is getting at is what we and numerous other blogs have been mentioning: that with consumer confidence so low, luxury goods facing a declining demographic and financial brands in trouble – the advertising industry needs to be diligent and effective. Lay-offs may happen, they may not. It may be harder or it could get harder.

Sigh. It’s going to be bumpy. Hold on to your hats.

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(TrendHunter.com) Shepard Fairey is a street artist that has become a hit because of his two-tone print of Barack Obama with single words “hope” and “progress.” But Shepard Fairey has a long career as an underground artist.…

LONDON – Audi brand communications manager Chris Hawken is to leave his role at the German automotive brand at the end of September.

LONDON – IQ Research has appointed Synovate’s Matt King to the newly created role of research director, working alongside CEO Julian Green and director Janette Weir.

You heard it here first: Extended Stay Hotels gives its patrons horrible gas. Well, you actually heard it here second, because the chain demonstrates the gastrointestinal impact of its facilities very clearly in the above spot by Toy New York. They say the rampant farting is a byproduct of maximum comfort, but anyone who can shut a door with his flatulence should see a doctor, or at least someone who owns a circus. And is this something they want to broadcast, anyway? Think how the girl who licks Extended Stay’s rooms clean must feel.

—Posted by David Kiefaber