(TrendHunter.com) Fashion house Diesel and car brand Fiat revealed the fruits of a collaboration yesterday between two of Italy’’s most successful brand exports. The design of the Fiat 500 by Diesel was created by designers…
(TrendHunter.com) There is more ink spilled and airways filled with what the stars wore to the Emmy Awards than who actually won. So why not just pay the stars to show up, walk the Red Carpet and go home? Because we all…
Pandora is cashing in on the popularity of its iPhone application. Since it’s introduction last summer, Pandora has been the 3rd most popular download on the iPhone.
Now Best Buy and Beck’s beer are purchasing exclusive rights to advertise on the new mobile platform: Best Buy for the next thirty days, and Beck’s for the subsequent thirty days.
“Pandora is out in front of this emerging platform which they demonstrated with their iPhone application launch. Their users’ high affinity for Pandora means they’ll spend significant time interacting with the iPhone application as well,” said Julia Mize, brand manager for Beck’s.
Pandora’s iPhone ad platform has the ability to hyper-target audiences for highly relevant and personalized marketing communications, such as by gender, age, geographic location, music genre and day part listening.
While several financial advertisers are seeking to take advantage of the economic turmoil, ad executives worry that no amount of advertising may reassure the public.
(TrendHunter.com) Here are some hauntingly delicious gory food ideas for Halloween. We are talking about food that is meant to look really vile, but actually tastes good. You can only get away with this in October, so you…
Cindy Gallop, the same ad-maven who turned an old YMCA into an apartment and painted it completely black, casually commented on Bob Garfield‘s editorial “Hotel a Little Too Comfortable and Really Not All That Daring”, published today on AdAge.
Gallop, of BBH fame, wrote in a comment below Garfield’s article, “Have been laughing my head off, out loud, reading this online in the Virgin Clubhouse at Heathrow while waiting for my flight back to JFK, to tremendously disconcerting effect for my fellow travellers [sic]. I would say ‘Beautifully put’ but that doesn’t seem quite the right term — maybe ‘Plangently put’? Love it to death!”
Hey Cindy, 10 points for your “discrete” mention of the Virgin Clubhouse. Maybe now you’ll finally get mentioned on Gawker! New York Mag? Psha! And they say modesty is lost on advertising.
More: “The Daily LowDown Party…No Doubt“
(Thanks Spy X!)
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(TrendHunter.com) This body art is such a great picture story and a brilliant PR idea. The living art campaign promotes healthy eating, specifically encouraging the consumption of more fiber.
The model in the campaign…
Enfatico’s CEO, Torrence Boone went on the record with Adage in an attempt to quiet his critics. Dude don’t listen to the ad world. Do your thing. Put your head down and make it a success. Ah, well… it must suck to have everyone calling your agency Enfartico or pointing out the the Dell ads were made on MACs. So, Boone wants to throw a punch back. Aiight then.
The Good Morning America ready Boone (look at that jaw line!) claims that Enfatico is more than just an in-house agency for Dell. It is a full service agency that will be taking on other clients. Agencies have begun this way before. You get one big client, pump out brilliant work and then, move on to securing others. Remember Element79?
Boone goes on to talk staffing: “We have close to 1,000 staff members worldwide, and we have transitioned 90% to 95% of the work that was accounted for by the 800-plus agencies around the globe.
TB says his agency goes against the traditional model, which everyone knows is under siege. “-Many are incredibly bloated, not cost-efficient, organized around 30-second television spots and huge broadcast production budgets that are evaporating.”
You see, Enfatico is about “true integration.” Those are Terrence’s words. Oh shit! There’s another concept we’re all familiar with – in-te-gra-tion. Yes, yes, but how are you going to achieve that Mr. Boone? He’s seems to be relying on public relations jargon:
“-everything under one roof, zero legacy, one profit-and-loss statement, analytics, cost efficiency. We’re media agnostic… all of these things provide a much-differentiated value proposition.
Right. Your legacy is WPP. Even as a separate entity, Enfatico answers to a large conglomerate, which has demands, insurance policies, protocols for its employees. Enfatico may try hard to be a maverick in this space, but is it really possible? Adage, sadly, doesn’t ask the question, nor point out the contradiction.
Terrence goes on to talk about how he expected the harsh backlash from Madison Avenue. He’s planning on signing his next client in six to nine months. He also plans on re-setting the bar of what an agency can deliver.
Okay. Go for it. We’re cheering for anyone who wants to muck with the game, but from all we know about Enfatico and the PR-based information in this article, we’re skeptical. Very.
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Digitas Client Services in London has decided to put their foot down. The video above is meant to help their compatriots understand exactly they client services does and does not do.
I can only say three things: the use of gobshite is wonderful. The man with the plastic tits? Scary. Lastly, the problem with this video (other than the off key, but well intentioned singing) is that this psychedelic crew doesn’t actually explain what they do. If you’re not a boozer and schmoozer, than what is your actual role? Little help?
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(TrendHunter.com) The Church of the Flying Spaghetti Monster (FSM) is an online satirical “place of worship” that mocks Christianity, or those who believe in Intelligent Design. Its followers are known as Pastafarians. …
In an online spot called Bzzzz. Mini Clubman, a passel of geriatric houseflies gather ’round for the emotional funeral of an ex-buddy, whose death is characterized as one “every fly wishes for,” “legendary” and “bigger than life.”
LONDON – Orange has appointed WPP’s Mediaedge:cia to handle its £76m media planning and buying business. Meanwhile, the mobile phone company’s incumbent digital agency I-Level has retained most of the digital business.
Tidy Cats’ litter has been up for review. The account was estimated at $15M and has gone to Avrett Free. The agency was already taking care of Nestle’s Purina brand. The account had been with Berlin Cameron United for almost eleven years. Fallon, JWT and Colle + MCvoy had pitched for the business, as well. Oh, poor Fallon.
Meanwhile, President Bill Grogan left Berlin Cameron this past May and was never replaced. It doesn’t seem to have effected the shop too much. Yes, the they lost Boost, but the shop is plowing ahead like their work for Silk Soy Milk.
The Creative Director over at Berlin Cameron happens to also be an actor. Griffin Creech is also the star of those CareerBuilder.com chimpanzee commercials. Sometimes it happens – employees of ad firms end up in spots like in the UPS “Whiteboard” commercials that feature The Martin Agency’s Creative Director, Andy Azula. That’s a nice little bonus for working the long hours, no?
[source]
More: Not Flash. Just SSF.
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LONDON – Isobel has won the £1.5m Kettle Chips creative account after a pitch against Dye Holloway Murray and Quiet Storm.
(TrendHunter.com) This glamorous 5th Anniversary Limited Edition NeKo LUX piano keyboard is encased in a 24 carat gold chassis.
Said to be the most expensive musical instrument from the company to date, this gilded keyboard…
LONDON – Orange has appointed Mediaedge:cia to handle its £76 million offline media planning and buying.
Michael Jordan is my favorite, all-time, MVP spoke person ever. When paired with the Nike brand? It’s the best duo ever. Check out the ad called “Maybe” above. It was released sometime in April 2008, but is just climbing the Digg charts.
I do believe that Nike and Jordan should get an Advertising Week award. They’re like white and rice, Mutt and Jeff, Condi and Bush… Perfection.
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LONDON – Channel 4 is working with Chris Morris, creator of ‘Brass Eye’ and ‘Nathan Barley’, on a comedy film about a wannabe suicide bomber.
Everyone is talking about the talent drain in the advertising industry. While it may happen that New York gets a boost via ex-Wall Streeters, the talent pool, according to hiring managers, is running dry. One of the main complaints is that folks don’t stick around. Creative directors run off to start product lines. Producers jump ship to run event marketing companies, etc and etc.
Martin Sorrell has some theories on how to keep top talent, which centers around training. Of course, he’s talking about a global enterprise. Still, in the video above he says that WPP invests 8 billion dollars in people. “The shattering fact is the supply of talent is going to be restrained.”
So, what to do? As a hiring manager, what are you doing to keep the talent happy and productive? How does your shop keep or repel you? Is it the money or the culture that burns out talent in the biz?
More: A Primer On WPP
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LONDON – JWT’s latest ad for Kleenex uses a whale in a fishbowl and an elephant in a hamster cage to symbolise the smaller box for its Mansize tissues.
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