NEW YORK (AdAge.com) — MTV Networks may have missed out on acquiring MySpace and investing in Facebook, but it's determined not to be left out of social networking. The Viacom entertainment company yesterday said it plans to acquire the remainder of its stake in Social Project, its partner in developing Flux, a social-networking platform it began to work with in September 2007.
LONDON – A roundup of the top stories in the marketing world.
This new piece for Nintendo’s Wario Land Shake it “Experience Wii” is quite nice.
I love the fact that Youtube have put this on their domain to make it seem even more real. The game looks like fun too. Glad to see someone hasn’t forgotten about the good old platform game genre.
What I love best is you can actually throw the elements around the page once it’s complete. I clicked around just to see and it was a nice surprise. The Wario Land Shake It official website is very tight as well.
CTIA for me was as much work as it was a checkup on the mobile industry at large, and I'm happy to report — after spending 72 hours in San Francisco — that for the first time I saw nothing that truly surprised me, give or take a few products. And this was a good thing.
Let’s face it, agencies develop calling cards. Crispin loves the hidden camera. Barbarian still gets asked for another Subservient Chicken. EVB is no different. It gained deserved kudos for “Elf Yourself,” the runaway viral hit for OfficeMax, created with Toy New York. EVB has done some cool work for brands like Adidas and Levi’s, but inevitably some clients want their own elf. Kodak now has its own. The concept of “Make Me Super” is pretty similar to “Elf Yourself.” You upload your picture (or a friend’s) onto an animated character, then send along the ensuing video. (Here’s mine.) I have to say, even though EVB’s been to this well before, “Make Me Super” is pretty catchy and fun. Visitors can buy their superheroes emblazoned on mugs, mousepads and other paraphernalia. It would be cool to be able to upload one’s own superhero clip to Facebook, or use friends’ profile photos there to create one.
—Posted by Brian Morrissey
LONDON – UK legislation protecting Olympic sponsors from ambush marketing has been condemned as ‘restrictive and unreasonable’ by the Chartered Institute of Marketing (CIM).
Do not mess with the Britney Spears fans. Instead of a ‘thank you’, Intern Adams is getting lashed at by Britney Spears fans after he leaked her comeback single, Womanizer.
Why, you may ask? Because the…
(TrendHunter.com) Alcatraz is a prison-themed restaurant in Tokyo, Japan.
This establishment is a bit too quaint and esoteric for my taste, but if this place holds some allure for you, then you will undoubtedly get a…
So Blogworld. If you’ve ever wanted to hang out with 3,000 bloggers and talk about, well, blogging then Blogworld is the place to be.
We’ve written about the Chevy Traverse campaign before, when they were taking flak for their controversial idea of the perfect man. Still, Chevy seems committed to its strange efforts at pandering to women. Its latest spot from Campbell-Ewald takes a turn for the surreal when, for no apparent reason, it starts raining shoes. Our protagonist is lucky to have best-in-class cargo room, and she’s scores a huge haul of disgusting, probably used heels. That’s right: It doesn’t rain Blahniks. It rains a huge array of oddly colored, subjectively sized, random shoes. We’re left to wonder things like: Why doesn’t she get brained by any of those shoes? If hail can dent cars, why can’t a four-pound falling clog? And what kind of woman actually dreams of raining shoes: a 6-year-old who just read Cloudy With a Chance of Meatballs? I’m not going to tell Chevy it’s embracing a horrible stereotype. Some women adore shoes. But they want to see them in posh stores on little pedestals, or possibly on sale, not falling from the sky like the local Payless just got hit by a suicide bomber.
—Posted by Rebecca Cullers
Chipotle, the fast food chain for those who don’t want to slum it at Taco Bell, has put its account up for review according to AdAge. The shop has been using DeVito/Verdi. AgencySpy has received an email or two on how agencies can get into the review. Call Steve Ells CEO over at Chipotle? Pull a stunt a la Agency.com and Subway? Sike! Ha. No, go kiss up to Sequence, a San Francisco-based branding firm, that is performing the search.
Now, now. Don’t worry about DeVito/Verdi. The shop only had the burrito chain for nine months and may have parted on bad terms, but like any spurned lover, they’ve already found a new partner to play with. Men’s Wearhouse has selected the agency to be the AOR on several of their brands including Canada’s Moores Clothing For Men and MW Tux. Nice work ladies and gentlemen.
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New Career Opportunities Daily: The best jobs in media
LONDON – Motor manufacturer Mazda is to reposition in the UK to emphasise its Japanese origins.
LONDON – Pearl & Dean has scooped a deal to handle the advertising for Showcase Cinemas from Digital Cinema Media, the sales house formerly known as Carlton Screen Advertising, who handled the account for the last six years.
LONDON – Yahoo is forming an advisory council to explore digital opportunities with its advertiser and media agency partners.
Those fo us at Latino agencies find ourselves in uncharted waters. The insights we unearth today often tend to be universal human truths. That is, while they are relevant to Hispanics, non-Hispanics respond to them as well. While it would be great to have insights that are uniquely Hispanic, they are getting harder and harder to find. After all, people are people, Hispanic or not.
LONDON – Telegraph Media Group is set to launch a cross-media marketing campaign tomorrow (24 September) to promote the continued roll-out of its new-look website, Telegraph.co.uk.
(TrendHunter.com) To increase awareness of electrical costs and energy consumption, English designer Jethro Macey designed a lamp that is activated by inserting coins, and is set to turn off at predetermined times by an…
(TrendHunter.com) Do not mess with the Britney Spears fans. Instead of a ‘thank you’, Intern Adams is getting lashed at by Britney Spears fans after he leaked her comeback single, Womanizer.
Why, you may ask? Because…
Fear of being labeled a sexist or a racist has led some people to remain silent about which candidate they're going to vote for. There is some unpolitically-correct truth in that statement, but the issue is not as black and white as the pundits and pollsters profess it to be.
LONDON – AXA Direct, the insurance company, is seeking an agency to handle its direct response marketing.
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