Fey and Scorsese school Seinfeld and Gates

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For all the debate about strategy and rebranding with those ill-fated Seinfeld Microsoft ads, my real beef was that they just weren’t that funny. Snappy dialogue and non-sequiturs can make for great ads, but the repartee between Seinfeld and Gates just felt weak. To see celebrity banter done right, you need only watch Tina Fey and Martin Scorsese in Ogilvy’s American Express campaign. A new spot starring the pair aired during the Emmys on Sunday. Check out the extended version over on AdGabber. (The spot actually plays out the punch line of an earlier ad, “Airport Lounge,” which broke in July.) Every line is a classic as Scorsese tries to sell Fey on a timeshare in Boca Raton. In addition to the sharp writing and great delivery, the ad goes the extra mile and creates a great new tourism motto for Boca: “The water’s warm, and you like sharks.”

—Posted by David Griner

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The small copy on this recruitment advertisement from Nicholson Kovac, says: “We’re not only independent, but we believe in being 98% fat free.”

Kovac has decided to use the unusual tactic of promising zero politics to entice folks to Kansas City. They also boast of a “flat organization chart,” so there are fewer levels of approval. Okay, but come on… Every business (and most certainly those in advertising) have political prisoners. In fact, some NK staffers would patently disagree with the shop’s claim. See here, and here, and here.

Everyone has affairs of state. Without office politics, the operating model becomes a collective. If you’ve been to a liberal arts college and started an art/writing/screen printing collective, then you know it’s all bollocks. Someone is always in charge. Someone is always at the bottom and someone is always bitching and angling. It’s human nature. Deal with it.

This politics free pitch makes no sense considering this idealistic idea of “we-don’t-have-no-stinking-politics” is coming from a shop with the tag line, “Relevant Ingenuity.” Relevant. Ingenuity. How limited and depressing is that?

More: Meet Nitro’s CEO, Chris Clarke

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Even before the financial market malaise took a turn for the worse with the bankruptcy of Lehman Brothers, Bank of America’s (BAC) purchase of Merrill Lynch (MER), and the government bailout of AIG (AIG), researchers were cutting back online advertising forecasts. In August, research firm eMarketer cut projections for Internet ad spending this year to $24.9 billion, the second revision of estimates first released in October. The firm expects Internet advertising growth to slow to 17.4% this year fom 25.6% in 2007. Next year, growth will slow even more, to 14.5%. “Online advertising will not grow as fast because of the economic problems,” eMarketer senior analyst David Hallerman says.

My clients are nervous all around. Are yours?

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