So, you walk in on your husband or boyfriend and catch him red-handed posing in front of the mirror in your socks. Well, how can you blame him when your Olympia women’s socks are like lingerie for the…
(TrendHunter.com) Statistics have shown that around 63 percent of all U.S. households (71.1 million) are pet owners. This is why the pet industry is set at $43 BILLION and shows no signs of slowing. People of incomes of…
These ads for Lamisil Pedisan DermGel promise you perfect feet that will be as soft and smooth as your hands.
With the tagline, “Treat your feet,” the ads show an attractive female modeling beautiful…
Here’s an ad for a fictitious product being used to sell a very real TV show on HBO.
The marketing team supporting TRUE BLOOD, HBO’s new television series, asked …And Company for a campaign that leveraged the fictional beverage, TRU BLOOD.
The agency designed and executed a sequence of print and out-of-home advertisements that promoted the pseudo-blood beverage in the form of a contemporary liquor ad, replete with phrases that echo the ubiquitous “Drink Responsibly” tagline used on all alcoholic packaged drinks. The campaign proved to be so realistic that would-be consumers showed up in liquor stores asking for the TRU BLOOD beverage, with the expressed desire to purchase it.
Seems like the logical next step here would be for a liquor company to jump in and manufacture said product. Where’s there’s customer desire, there ought to be a product to satisfy it.
(TrendHunter.com) I am not a coffee person, but I know from my java bean loving family and friends that the first thing on their minds is a nice cup of coffee when they wake up.
These ads for Aroma coffee take that concept…
NEW YORK (AdAge.com) — The typical U.S. mobile subscriber sends and receives more text messages than phone calls.
(TrendHunter.com) Finally the most anticipated phone since last year’s launch of the iPhone, the G1 has been launched in NY. The phone has been co-developed by Google, HTC and T-Mobile, with the intention of developing…
(TrendHunter.com) So, you walk in on your husband or boyfriend and catch him red-handed posing in front of the mirror in your socks. Well, how can you blame him when your Olympia women’s socks are like lingerie for the…
Ad Age is running an interesting article on CandyStand.com, the popular gaming site created by Wm. Wrigley Jr. Co. Wrigley is now selling the site to Funtank, a branded gaming and entertainment publisher.
In my “Content is King” view, this is precisely what brands need to strive for today. Create media properties, not advertising. Then, if/when the content becomes popular enough, brands have the option to sell the property (and recoup all the expenses it incurred). No ad, no matter how good, has ever provided that option.
These logos found on pharmacies, dental clinics, pediatric clinics and more beg one to ask, “What were they thinking?”
Using ballooned-up stick figures in advertising has been done for a long time;…
(TrendHunter.com) These ads for Lamisil Pedisan DermGel promise you perfect feet that will be as soft and smooth as your hands.
With the tagline, “Treat your feet,” the ads show an attractive female modeling beautiful…
(TrendHunter.com) The Sook Cut is an amazing design concept for easily preparing delicious dishes. The three-part cutting board was brought to the table by Adam Brodowski.
Imagine a kitchen device that helps you create…
Ed Cotton of Butler Shine and Stern says it’s a challenging, but exciting time to solve marketing problems.
Brands needs to understand that the world has changed and the hopes and dreams they promised to consumers might ring rather hollow today.
Brands need to get practical. They need to be smarter. They need to get the current mindset and tailor their offerings to meet current needs. Obviously, value takes on new meaning, but its going to be imperative that brands find a way to demonstrate and explain their value in the light of these changes.
This seems especially true for premium brands. I know why I should buy Miller High Life, for instance, but what about Heineken? Is it worth the bump in price?
(TrendHunter.com) Japan never stands in last place when it comes to technological advancement. In the matter of wacky items, the same truth holds; in fact, Japan often has some of the most outrageous product innovations.…
Maurice Levy, Michael Roth, John Wren, Miles Nadal of MDC Partners; Seth Farbman of Ogilvy and representing WPP; David Jones of Euro RSCG Worldwide and representing Havas; Tom Carroll of TBWA Worldwide; Byron Lewis, UniWorld and Linda Sawyer of Deutsch walk into a bar. Marty says to Linda: “Oi. Is that my hat?” And then, Linda says…
No. That would be too awesome if I had a joke about all these guys. Instead, the Power Rangers of advertising got together to meet with UN
Secretary-General Ban Ki-moon. This meeting is to kick start a UN communications initiative to help combat climate change. The industry’s working group, which has yet to be selected, will be made of hand-picked directors from these various industries. Will it be you?
Notice also, there ain’t a digital agency chief on the list. Way to work together guys.
Anyway, Michael Lee, Executive Director of the IAA, said that: “The ultimate selling proposition might just be saving the planet. Nobody, anywhere, can surely defy the gravitational pull of responsibility?”
While this a good thing for advertising agencies to get involved with it, Lee is on crack. The gravitational pull of responsibility? Dude is just out of his mind. I hope that this effort doesn’t kick off with language touting the responsibility of all of us, because you know – that hasn’t worked for, ohhhh…. the last thirty years.
More: Introducing The Social Media Advertising Council!!!
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New Career Opportunities Daily: The best jobs in media
Maurice Levy, Michael Roth, John Wren, Miles Nadal of MDC Partners; Seth Farbman of Ogilvy and representing WPP; David Jones of Euro RSCG Worldwide and representing Havas; Tom Carroll of TBWA Worldwide; Byron Lewis, UniWorld and Linda Sawyer of Deutsch walk into a bar. Marty says to Linda: “Oi. Is that my hat?” And then, Linda says…
No. That would be too awesome if I had a joke about all these guys. Instead, the Power Rangers of advertising got together to meet with UN
Secretary-General Ban Ki-moon. This meeting is to kick start a UN communications initiative to help combat climate change. The industry’s working group, which has yet to be selected, will be made of hand-picked directors from these various industries. Will it be you?
Notice also, there ain’t a digital agency chief on the list. Way to work together guys.
Anyway, Michael Lee, Executive Director of the IAA, said that: “The ultimate selling proposition might just be saving the planet. Nobody, anywhere, can surely defy the gravitational pull of responsibility?”
While this a good thing for advertising agencies to get involved with it, Lee is on crack. The gravitational pull of responsibility? Dude is just out of his mind. I hope that this effort doesn’t kick off with language touting the responsibility of all of us, because you know – that hasn’t worked for, ohhhh…. the last thirty years.
More: Introducing The Social Media Advertising Council!!!
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document.write(”);
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New Career Opportunities Daily: The best jobs in media
In Good Company is a place for female entrepreneurs to work and network. In Good Company believes that women perform better in spaces designed with females in mind where they can be surrounded by like…
(TrendHunter.com) These logos found on pharmacies, dental clinics, pediatric clinics and more beg one to ask, “What were they thinking?”
Using ballooned-up stick figures in advertising has been done for a long time;…
MindShare has been busy as of late. Actually, did you now that it’s no longer MindShare, but Mindshare? Mind your capitals, kids. The agency is finishing up its reorganization, which goes all the way down to the letter.
Employees have already received letters informing them of their new titles. What was once a “planner” is now a “senior associate.” Swell, right? The brand will also be receiving a new logo I hope that you weren’t attached to their old one. This latest version features two circles, one purple, one blue like “two Pacmen eating each others faces.” That is not my description, but it’s quite illustrative. Gag.
On Thursday, the shop will announce all this to their clamoring public with a staff party to follow. There’s some other odds and ends, like the focus onto digital, but lets not ruin their surprise, right?
More: Hustla Mindshare Is Trying To Finish Off Carat
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New Career Opportunities Daily: The best jobs in media
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
