I’m sorry, we have a flyer apology pair for Badland. K-rauta vs Ambassadeur.

When you are about to have a party, you might want to let the neighbors know with a few well placed notes. When you are a brand or night-club desperate to get attention, you might hire an agency to create these hand written “sorry we’re having a party” notes.

That’s how we ended up with the battle of the apology flyers. Martin Schori at Dagens Media just spotted the flyer on the left the other day – it’s an apology from the nightclub Ambassadeur which announces that the Ibiza famous DJ Roger Sanchez will be playing there, and to soothe any hard feelings with the neighbors there’s even some earplugs attached to the note. As soon as I saw that I recalled the K-rauta “yard party” flyers from this summer. Aside from using flyers as the medium, the “we’re sorry, we will be having a party” message is the same exact idea as well. Back to the drawing board kids, and while you are there thinking, contemplate what ad creep is and how annoying it can get as commercial messages gobble up the free space previously used for people rather than corporations.

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Pretty Ugly Plush Toys – Uglydolls (VIDEO)

(TrendHunter.com) Uglydolls, a line of plush stuffed toys from Pretty Ugly LLC, have inspired an obsessed cult following. The Uglydolls were made in China in 2003 originally as a bizarre throw pillow of sorts, a conversation…

Gordon Brown web calculator gets sums wrong

LONDON – Right-wing pressure group the Taxpayers’ Alliance has launched a website with a “Brown calculator” which gets all of its sums wrong.

Archant promotes Jeakings to chief executive

LONDON – Archant, the regional newspaper publisher, has promoted group finance director Adrian Jeakings to the role of chief executive, replacing John Fry who Johnston Press has today (Wednesday) confirmed as its new chief executive.

Greene King IPA sponsors TalkSPORT’s rugby coverage

LONDON – Greene King IPA has extended its relationship with English rugby by signing a deal to sponsor radio station talkSPORT’s rugby union coverage for the 2008/09 season.

New Virgin 1 show backed by Seat

LONDON – Virgin 1’s new show, Gethin Jones’ Danger Hunters, will be sponsored by the new Seat Ibiza Sports Coupe.

Secret Millionaire bows out with 3.3m for C4

LONDON – More than 3.3m tuned in to watch the final instalment of ‘The Secret Millionaire’ on Channel 4 last night, grabbing the biggest audience share for the network in the 9pm slot at 15.3%, according to unofficial overnight figures.

Future forecasts annual results “in line with expectations”

LONDON – Future, the special interest publisher, has said its performance during the year to 30 September will be in line with expectations, although it conceded that market conditions “remain tough”.

WPP gets EC approval for TNS takeover

LONDON – The European Commission has conditionally cleared WPP’s proposed £1.1bn acquisition of TNS, the market research outfit, although it remains unclear whether the deal will go through, with TNS still urging shareholders to reject the deal.

TBWA\London wins Sony Centre ad account

LONDON – TBWA\London has won the £4 million ad account for the Sony Centre retail chain.

NatMag moves paid search account to Greenlight

LONDON – The National Magazine Company has extended its relationship with search marketing agency Greenlight by awarding the agency its paid search account, previously held by i-level.

Brazil rolls out global tourism campaign

LONDON – Brazil is investing millions of dollars in a global tourism campaign that will promote the country’s attractions with the strapline ‘Brazil. Sensational!’

Barclaycard ad banned for exaggerating benefits

LONDON – An ad for Barclaycard has been banned for misrepresenting the level of free insurance it offered.

Haven Holidays launches social networking site

LONDON – Haven Holidays has launched a social networking site intended to engage its caravan and camping holidaymakers.

WPP-TNS deal cleared by European Commission

LONDON – Sir Martin Sorrell’s WPP Group has won European Commission clearance for its proposed £1.1bn acquisition of market research firm TNS, subject to commitments already offered by the marketing services giant to dispose of some businesses.

Poker is a ‘sport’, ad watchdog says

LONDON – The Advertising Standards Authority has ruled that poker can be described as a sport in ads.

Starbucks parts company with Wieden + Kennedy

NEW YORK – Starbucks has ended its four-year relationship US ad agency Wieden + Kennedy, putting its $55m advertising and media combined account up for grabs.

BBH launches office in India

MUMBAI – Bartle Bogle Hegarty has launched an office in India, which is set to open later this year.

Conflux 2008: notes from the panel Cartography of Protest and Social Changes

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McArthur Universal Corrective Map of the World

On Sunday September 14, i had the great pleasure to host a panel on Cartography of Protest and Social Changes with 3 artists and activists i admire a lot: Brooke Singer, John Emerson and Lize Mogel. I usually avoid writing about the events i’m so closely involved in, either because i don’t have the opportunity to take notes or because there’s some video of it about to broadcast the ridiculousness of my accent on the world wide web.

0ana1tlas8.jpgIt all started a few months ago when i found about, read and fell in love with a book: An Atlas of Radical Cartography. An Atlas is in fact a collection of 10 maps and 10 essays about social issues from globalization to garbage; surveillance to extraordinary rendition; statelessness to visibility; deportation to migration.

When Christina Ray, the director of Conflux, asked me if i’d like to host a panel i said i’d like to moderate one inspired by An Atlas. Lize Mogel is one of the editors of the book (together with Alexis Bhagat ), Brooke Singer and John Emerson contributed to the volume with maps. Just like the book, the panel was an attempt to demonstrate that maps have the potential to bring about social changes. I am not going to write down everything that was say, i’ll just share with you tiny bits from the presentations:

Lize’s presentation focused on the maps of An Atlas, you can find information about them online but her intro contained some fascinating facts. Here’s just one of them:

One of the world’s most famous maps can be seen on the flag of the United Nations.

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The first version was drawn in 1946 by someone from the US department and had North America at the center of the emblem. The design was changed after some complains from other countries. But one question remained: how do you design a map of the world that has to be fair and display equality between the nations? There is always something on the top, something in the middle (and thus the center of the attention), even being on the left side is not innocent as our eyes are used to read from left to right, the right is also meaningful as advertisers have discovered that the eyes always seem to fall on that side of an image. The solution adopted represents an azimuthal equidistant projection centered on the North Pole. But that area which one would believe is blank and neutral is in fact a space for debate: the area is owned by Denmark, Canada, Russia, Norway and the US and it’s unclear how it should be divided up exactly.

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Pedro Lasch, Guías de Ruta / Route Guides, 2003/2006,

An Atlas of Radical Cartography exhibition opens on September 23 at the Global Education Center, UNC campus. Upcoming venues for the exhibition include New Jersey (October), New York City, Utrecht (2009), etc.

John Emerson has a very impressive portfolio and a blog i’d recommend anyone to subscribe to. He often collaborates with grass-root, independent, non-profit associations dealing with human rights, from California Coalition for Women Prisoners, to the Office of The Tibetan Government in Exile, or Injection Drug Use, Syringe Exchange Programs and AIDS in California. His belief is that maps can be useful tools that visualize power and are able to create social change, influence opinions and alter relationships between powers. By making abstraction visible, maps help us navigate through complex concepts.

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Trade and Control of Gold in Northeastern DRC

One of the projects he highlighted are the compelling and revealing maps of Gold Trade in the Democratic Republic of Congo he created for the Human Rights Watch report The Curse of Gold. The gold trade is fueling conflicts and atrocities for the last 20 years in northeast of the Democratic Republic of Congo. The maps makes clearer the relationship between gold concessions, paramilitary groups in the country and gold companies from all over the world.

The art crowd will probably have heard about a project he developed together with Trevor Paglen.

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CIA Rendition Flights 2001-2006, Trevor Paglen & John Emerson on Wiltshire, LA

Paglen’s project ‘CIA Rendition Flights 2001-2006’ explores the practice of extraordinary rendition. Emerson designed the map that visualizes the movements of aircraft owned or operated by known CIA front companies in order to reveal the relationships that have been forged between the United States and other countries in the name of the ‘war on terror.’

Back in 2006, Paglen and Emerson installed a huge billboard displaying the map of the rendition flights on 6150 Wilshire Boulevard, in Los Angeles. The billboard, part of the The Clockshop Billboard Series. The reaction of the drivers passing by was not an unanimous feeling of revolt in front of the CIA activities, some felt proud and satisfied to see that the government was doing a good job.

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Detail from the NYC Guide to War Profiteers

Another great project Emerson discussed is the NYC Guide to War Profiteers. First published in March 2003, the map located precisely government and military agencies, weapon makers, corporations, media benefiting from the war, etc. The map was available at progressive bookstores around town, and was distributed at organizing meetings for various protest events. It also listed a series of like-minded websites. You can find a scan of the hard copy online.

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Brooke Singer discussed briefly her contribution to An Atlas: the Map of U.S. Oil Fix as well as her fantastic project Superfund365, a website that chronicles 365 of the worst Superfund sites where Americans live at risk of exposure to toxins.

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Site entrance of Fried Industries manufacturing plant

In her introduction about map, Singer reminded the audience of a few relevant facts:

– mapping is more about representation than truthfulness,
– maps are often made by scientists and as such, are perceived as objectives. Artists don’t have the pretense to be objective, they do not assume that in the world of map making there is only objectivity going on.

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Buckminster Fuller, Dymaxion World Map-unfolded, 1946

She showed also two thought-provoking maps that illustrate this idea of maps as representation: McArthur Universal Corrective Map of the World, designed in the ’70s by an Australian man who was upset by the idea that he came from the “bottom of the world”. The second one is Buckminster Fuller’s Dymaxion map, the first world projection to show the continents on a flat surface without visible distortion. The map highlights the fact that the earth is essentially one big island over one ocean.

Webmercials Offer a Better Advertising Alternative

In light of the recent events where each business has to be careful on the investments that they place on advertising and promotions, webmercials are being seen as the new age of wiser advertising techniques.

If you look at it, anyone with a handy cam and the right video editing software can produce these webmercials. Add a touch of creativity and conceptualization and you can eventually gain the attention needed over the web.

Incidentally, the web is slowly but surely going the way of these wiser online advertising techniques. While the real world seems to be in jeopardy, new web trends are becoming better investments especially for businesses growing on the web today.

This is the future of marketing, said web design and web commercial company VE Media.

Webmercials have been gaining popularity because of their low production cost and the fact that they can be distributed over the Internet without having to purchase expensive TV airtime.

“Webmercials have been all the rage on the Internet since 2002,” VE Media business developer Ho Kin Shwen said.

(Source) The Star Online


Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!