LONDON – David Sharrock has been appointed chief operating officer for the Guardian Media Group’s regional division as part of a managerial shake-up following the departure of current managing director Mark Rix.
(TrendHunter.com) The Take A Seat project is a series of guerrilla public art installations that aims to remedy the problem of a lack of available seating for subway commuters.
The project involves rescuing perfectly…
So when does the advertising industry get a bailout?
I’m just asking.
By the way, I think any auto industry bailout should include a provision the auto dealers stop yelling and screaming in their commercials or they don’t get shipped any more cars from the Big 3.
NEW YORK (AdAge.com) — Cotton can be fashionable. That's the message Cotton Inc., an industry trade group, is hoping to get across to women age 18 to 34 with the launch of "Inseam," a web series. The show, produced by Co.Op TV and Broadband Enterprises, is Cotton Inc.'s first foray into digital entertainment.
LONDON – British Airways has retained Bigmouthmedia as its search agency, responsible for both the airline’s paid and natural search.
Apparently just placing a video on YouTube is no longer enough for advertisers wishing to seed their message to as many people as possible.
LONDON – Rob Malcolm, president of global marketing, sales and innovation at leading drinks company Diageo, is to retire from the business in December.
(TrendHunter.com) Pet portraits are bad enough, but these are really freaky and eerily lifelike with the precise markings of the fur copied into each felted fur toy dog. They are so lifelike, in fact, that they are freaking…
Diesel SFW XXX – Watch more free videos
This had a few in our office in tears. A great copy of SFW porn from The Viral Factory (who have made some of the best viral work lately) to promote Diesel’s XXX party.
Here’s two of my favs from SFW porn
![sfw-porn.com_54[1].jpg](http://www.bannerblog.com.au/news/picts/sfw-porn.com_54%5B1%5D.jpg)
![sfw-porn.com_36[1].jpg](http://www.bannerblog.com.au/news/picts/sfw-porn.com_36%5B1%5D.jpg)
Video originally found on Creativity Online.
Add this to Julian’s list of ideas CTRL V’d for advertising. Still it’s so well done
LONDON – Bounty.com, the parenting website, is launching an online survival guide for new fathers providing advice on pregnancy and newborn babies.
LONDON – The Viral Factory has collated clips of 1980s porn in a humorous new viral to celebrate Diesel’s 30th anniversary.
For advertisers, Yahoo’s new platform would simplify the buying of display ads.
LONDON – Waitrose has signed a deal to open its first convenience store, as managing director Mark Price reveales that the supermarket could roll out up to 400 of the stores.
LONDON – Waitrose has signed a deal to open its first convenience shop, with managing director Mark Price revealing that up to 400 of the stores could be rolled out.
(TrendHunter.com) Is the Hollywood glass closet finally breaking? This week alone, Lindsay Lohan confirmed her lesbian relationship with Samantha Ronson and Clay Aikon came out as a gay man in grand style on the cover of…
So wait, Guinness is made from distilled tornadoes? We always thought it was roasted barley that gave it the dark ruby color and robust taste it’s so famous for. That, or mice falling into the St. James Brewery vats. We’ve certainly never heard any weather-related explanations. We don’t even know if Ireland gets any tornadoes, for that matter. Spot by Saatchi London.
—Posted by David Kiefaber
LONDON – The Guardian has once again cemented its position as the UK’s most popular newspaper website, according to August’s ABCe figures, although The Times Online reported the highest growth of 20.1% month on month.
If you live in New York City, then you’ve probably seen the new Dentyne ads that ask you to make room for some face time. The New York Times covers the ad campaign from McCann Erickson in detail today. The ad is supposedly targeting those under 20 with an accompanying website and broadcast rolling out nationally this week.
This folks, is where McCann per usual, totally stops thinking. Oh, McCann. With so many talented people in the building how can you continually create mediocre work? Oh. That’s right. The higher-ups constantly water down sharp creative. First of all, if you’re asking people to get off line then what’s with the website?
“There was a real paradox in that we want to have an online presence, but wait a second, we’re telling people not to be online,” said Craig Markus, EVP and ECD. “That’s where we came up with the idea of the three-minute Web site.”
Erm… what? If you have a paradox then um, that’s not good. As Zeynep Tufekci, a sociologist at the University of Maryland said, you’ve got “a false dichotomy” going there.
Craig. Think critically for a second – either you champion the real world experience or you don’t. You can’t have it both ways. You’re messing with the impact of your message. The print ads are well done, beautiful, well art directed. In fact, the article says consumers have had a good response and so do we. However, we’re not twenty. Our blood is not made up of gigabytes. This ad may be better for 30-somethings. Just a note.
The larger point is, lovely McCann, why didn’t you just go all real world? Do nothing online. Perhaps you create flash mobs of hugging via snail mail. Perhaps you hold spontaneous concerts on college campuses or bike rides though small university towns at midnight. How about a real world choose your own adventure game? Look, we know it would have been twice as difficult to think up creative ways to get people together in the real, because you know, you would have to go outside the McCann box – one part print, one part digital and then, two parts broadcast – which, is predictable as hell. Anyone remember their Applebee’s campaign? Anyone recall their Nikon work?
By messing with the strong, emotional connection of the print ads by adding in online and ignoring real world opportunities, the agency has mucked about with what could have been their strongest campaign in years. McCann… we beg you. Set those agile and enterprising creatives free. Let them off the leash. Please.
More: Watchyaback Bitches: The SEC Makes IPG/McCann Pay Up
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New Career Opportunities Daily: The best jobs in media
Who’s still standing in the InBev global review? Mother UK and Publicis. EuroRSCG has been knocked from the shortlist.
In other news from across the pond, M&C Saatchi isn’t feeling the pinch of the anemic economy. The agency has reported that “pre-tax profits surged 107 per cent in the first half of the year.” One-hundred-and-seven percent! The agency won the government’s anti-obesity and Hyundai accounts, which surely helped to boost their bottom line. Nice work.
More: W+K London’s Tony Davidson Has A One Track Mind (Har-Har)
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New Career Opportunities Daily: The best jobs in media
Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Edwin Herlambang
Senior Art Director: Dicky Muhammad
Jr.Art Director: Herbet Hans
Copywriter: Aria Wahyu
Photographer: Roy wishnu
Retoucher: Heru Suryoko
Published: August 2008
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
