Setanta signs in-game ad deal with Konami

LONDON – Pay-TV broadcaster Setanta has made its first foray into in-game advertising after a reciprocal deal with Konami that will see branding in the latest Pro Evolution Soccer franchise in exchange for TV sponsorship.

Motorway Cops runs roughshod over rivals with 6.1m

LONDON – Shocking footage of people trying to cross the M6 helped BBC One’s ‘Motorway Cops’ to amass 6.1m viewers, three times what Ann Widdecome brought to ITV1, according to unofficial overnight figures.

Macmillan supports World’s Biggest Coffee Morning with digital outdoor work

LONDON – Macmillan Cancer Support is running a major digital outdoor campaign to promote its flagship fundraising event, The World’s Biggest Coffee Morning, which takes place today.

Setanta advertises in video game Pro Evolution Soccer

LONDON – Sports broadcaster Setanta has signed its first in-game advertising deal with Konami Digital Entertainment to become the only UK advertiser in the latest release of the Pro Evolution Soccer (PES) series of video games.

The One Function Website

Umbrella Today is another simple site from Thoughtbot that tells you if you need an umbrella today. You type in your postcode and it tells you if you need an umbrella. You can then schedule to have this news sent to your mobile.

umbrella_today_1.jpg

Funny it already has a carbon copy Doineedanumbrella.com (sans mobile functionality) which has a higher search ranking.

need_umbrella.jpg

These sites are part of a wave of simple one function sites that have been popping up. Such as

http://downforeveryoneorjustme.com/ : Tell you if a site is down for just you or everyone.

http://thingsididlastnight.com : I won’t spoil the punch line for this one.

http://isitbeeroclock.com : Computer says yes

http://istheinternetawesome.com: The Barbarian Groups contribution to the fun.

I can see more sites like this in the future such as “whatshouldihaveforlunch.com”, “whatcolorshirtshouldiwear”, “myluckynumberis.com”

Does anyone know of any more simple one function sites?

Umbrella Today?

Umbrella Today is another simple site from Thoughtbot that tells you if you need an umbrella today. You type in your postcode and it tells you if you need an umbrella. You can then schedule to have this news sent to your mobile.

umbrella_today_1.jpg

Funny it already has a carbon copy Doineedanumbrella.com (sans mobile functionality) which has a higher search ranking.

need_umbrella.jpg

These sites are part of a wave of simple one function sites that have been popping up. Such as

http://downforeveryoneorjustme.com/ : Tell you if a site is down for just you or everyone.

http://istheinternetawesome.com/: The Barbarian Groups contribution to the fun.

I can see more sites like this in the future such as “whatshouldihaveforlunch.com”, “whatcolorshirtshouldiwear”, “myluckynumberis.com”

Does anyone know of any more simple one function sites?

Facebook and Photobox launch new upload and print service

LONDON – Photobox has launched an application on Facebook which it claims will have “huge implications for the social web”, allowing users to simultaneously send photos uploaded to Facebook to the online photo printing service.

And I’m a PC

This very simple site andimapc.com lets you get creative. Here’s a couple I enjoyed. Sadly you can’t direct link.

imapc_site.jpg

imapc_site2.jpg

imapc_site3.jpg

Publicis Modem restructures its senior management team

Publicis Modem has restructured its senior management team by promoting Sebastian Dreyfus to chief executive, Neal Hendey to managing director and Tony Effick to chief strategy officer.

Adcrap Recap: Sex, aids, and more sex.

Hey adgrunts. I dunno about you, but for me It’s been a rough week. Hence the confusing covers playlist.

Monday began with some recaps of the Crispin campaign for the operating system known as Vista – Eric Karjaluoto at ideaondeas got nerdy and Apple/MS back-and-forth in their ad campaigns while I declared that Microsoft is a supermarket and Apple is a restaurant in The Microsoft Saga.

The Denver Egotist pointed us to what must be the “the most complex way to land a new client in history” – a full fledged viral campaign for stock photo, press release here.

As a newly formed design shop, General Projects launched with a self-assigned first project – to get the attention of Corbis and eventually turn that into a client relationship. This was done by launching a faux-viral campaign online with the intention of getting the Corbis name in front of as many members of their target audience as possible on a limited budget.

– so the site they designed went viral and all I’m wondering is did they pay for using the stock as well? In that case it might also be the most expensive pitch in history. Naah. I heard some agency took apart a car and rebuilt it in their lobby several floors up just to impress a potential client once.

Over at Good Kate Roberts is interviewed about AIDS-vertisements. “Todays youth never saw the shocking images of Freddie Mercury or Rock Hudson dying, or those really scary, in-your-face, aggressive public-service announcements” which makes selling social responsibility in sex more important than ever.

We had masses of print ads submitted, the Ikea short bedtime stories was popular, the puking Cadbury gorilla was gross, the hard on french fry was confusing, as was the steamy elevator scene while the Melanoma Foundation got straight to the (gun) point. Teppanyaki Food Fest was pretty, and Rok Vegas was juvenile. Meanwhile I learned how to say lingerie for your feet in french: Lingerie pour les pieds. BC Lottery Corporation found the end of the rainbow and the burning man giving out flyers is still haunting me.

We also had masses of print ads recalled, leading me to make a new rule: Deleting the ads dilute the resource we are trying to build here. Adland will no longer do it. The horrific school shooting in Kauhajoki brought out the worst in banners.

Commercials flooded in, and Diesel’s “worldwide Dirty 30 party” might not be safe for work even if they used the SFW porn concept of covering things up. Axe meanwhile did a sexier version of hiding all the naughty bits with Squares. Frucor V Lemon mocked soda ads, Wrangler asked Why?, and Quercus showed us suicidal animals depressed about global warming. Famous Dave’s cows went people-tipping, Tina Fey and Martin Scorsese talked about a time share in Boca, and ground zero showed us Alpha males and their side-kicks in CopStache and Pier (ouch). We had strange giant eyes, mouths and extra hands in Freaks like us for the Australian Director’s Guild Conference 2008.

Best this week was that new members uploaded their work to the Radio ads section. You should do it too. Radio ads are fun!

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The Times reveals itself as phantom advertiser

News International title The Times revealed today that it is the advertiser behind a £3m unbranded, London commuter campaign that has been running for the past week.

Xbox ads move brand into family territory

LONDON – Xbox is moving its image towards family gaming with a new TV campaign backed by the Microsoft brand’s biggest marketing spend since its launch in 2005.

Times revealed as advertiser behind £3m mystery images

LONDON – The Times has revealed it is the advertiser behind the unbranded London commuter campaign running this week featuring images ranging from Barack Obama to a boy in swimming shorts.

New agency promises marketing approach to public campaigning

LONDON – Former BBC head of marketing Gail Gallie and former ITV corporate affairs director Jim Godfrey have launched an agency that adds marketing and media expertise to NGO and public sector campaigns.

Thomson and First Choice team up to reassure consumers

LONDON – Thomson and First Choice have launched a joint TV ad to reassure consumers following the collapse of the UK’s third biggest holiday company XL Leisure Group.

OFT suspects supermarkets and food suppliers of price fixing

LONDON – Some of the UK’s biggest supermarkets and food companies are facing fines running into millions of pounds after the Office of Fair Trading said it had found evidence of price-fixing.

Retro-Modern Pinups – Desperate Housewives Channel ‘50s for TV Guide

The female cast of the wildly popular TV series Desperate Housewives, which stars Eva Longoria Parker, Teri Hatcher, Felicity Huffman, Marcia Cross, Dana Delaney, and Nicolette Sheridan, posed pinup-style,…

Brand Republic Video: Dairy Milk ads more memorable than rival Galaxy

LONDON – The public is divided over which chocolate tastes better, but Cadbury Dairy Milk has the clear edge over Galaxy in terms of creating memorable advertising, according to the latest Brand Republic video — watch it now.

TV6: Big in Japan

Big in Japan

Advertising Agency: Le Bureau, Stockholm, Sweden

KitKat: Expectations

Expectations

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Edwin Herlambang
Senior Art Director: Dicky Muhammad
Jr.Art Director: Herbet Hans
Copywriter: Aria Wahyu
Photographer: Roy wishnu
Retoucher: Heru Suryoko
Published: August 2008