Eco-Friendly “Mini Tanks” Ready To Roll
Posted in: UncategorizedI enjoyed meeting Andy Woehl, President of MÁS Wine Company, at our “Welcome to Oregon” party on Saturday night (which Mike and Keli graciously hosted on their Brownsville farm). Andy’s Cloverdale, CA-based company makes wine from grapes grown in Napa, Sonoma and Mendocino counties.
On top of making wine, Andy and his partners have figured out a new way to package wine, and it’s here that MÁS Wine Company may be able to make a difference in the US market.
The German engineered mini tank is an environmentally friendly, air-tight, stainless steel container that mimics the way wine is stored at a winery. These mini tanks are re-usable, and they keep every glass as fresh as the first. A nitrogen gas chamber inside the mini tank keeps air out so there is no oxidation of the wine. This eliminates waste from oxidized wine in an open bottle and keeps wine fresh for 60 days.
MÁS Wine Company mini tanks are available in two sizes. The 11.3 liter mini tank contains the equivalent of 15 bottles of wine (about 75 5-ounce pours), and the 15 liter mini tanks contains the equivalent of 20 bottles of wine or 100 5-ounce pours.
I think it’s clear that restaurants and bars will favor wine kegs for house pours, once they see the benefits. It’s also a great party option for the retail channel.
According to the North Bay Bohemian, wine is produced and sold in kegs throughout Europe. In addition to keeping large amounts of wine fresh indefinitely, putting wine in a keg system eliminates excess packaging.
Transporting all that packaging (cardboard, cork, bottle, trash) wastes both materials and gas.
p.s. Naturally, Gary Vaynerchuk of Wine Library TV dedicates an episode to MÁS’s offerings.
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Posted in: UncategorizedSpring Valley’s Save Your Sensible
Posted in: UncategorizedI really like the simplicity of this new Spring Valley campaign Save Your Sensible. The “Hitchhikers Guide” intro is spot on and the Papervision 3D character is very well done. I would have liked to seen more customization of my sensible but at least it is random.
This is by GP Y&R in Melbourne and like the Snickers Ugly Wrestling the SEO ofr this is terrible but it’s well executed and quite humorous.
The integration with Facebook is spot on. It posts updates from your sensible and everytime another friend interacts with your sensible it posts this aswell. Thus creating a constant stream of alerts to check out the app. Currently there’;s 455 active monthly users which isnt bad for a branded app that’s just started.
The image above shows a sensible after I slapped it around a bit and after I fed it with some Spring Valley juice.
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Posted in: UncategorizedPlans revealed to rebrand Virgin Radio as Absolute
Posted in: UncategorizedLONDON – Virgin Radio is to rebrand as Absolute radio on 28 September, in what will be the biggest change made by owner Times of India since it bought the station for £53m from SMG in June.
Recruiting Viral YouTube Stars – Bonds Commercial Stars Freestyler
Posted in: UncategorizedThe new Bonds underwear commercial stars an Australian YouTuber who became a star for his skills and tricks with soccer balls.
Kane’s YouTube account is full of videos of him busting all sorts of cool…