Open your eyes to saturated fat.
Advertising Agency: BBH, London, UK
Art Directors / Copywriters: Dave Monk, Matt Waller
Photographer: Peter Lippmann
Photographers’ Agent: Carolyn Trayler Agency
Published: September 2008
LONDON – The World Wildlife Fund has launched a direct marketing campaign, created by Kitcatt Nohr Alexander Shaw, to encourage people to adopt a tiger, a species is in danger of extinction.
Pruhealth, a UK health insurance provider, turned London bus stops into fruit dispensers. A piece of fruit is delivered to onlookers each minute while stock lasts.
In an interesting example of experiential…
LONDON – Google is opening a new front in its battle with Microsoft by launching a free web browser today in 100 countries.
LONDON – Mobile phone manufacturer Nokia is to launch a new unlimited free music download service in the UK this autumn in a move that will put it in direct competition with Apple’s iPhone and the iTunes Store.
(TrendHunter.com) Earlier this year we were taken aback when we saw real life gypsies on Vivienne Westwood’s runway. Now we’re shocked to see India put their own spin on the fashion juxtapositions.
In the August edition…
LONDON – British actor David Jason is to star in a Marks & Spencer’s food TV ad, the first in a series that will involve a number of different celebrities providing the voiceovers.
LONDON – Mike Hoban, customer and brand marketing director at Scottish Widows, has left his post after three years.
LONDON – Hovis is hoping to claw back share from market leader Warburtons with a £13m marketing campaign to reinvigorate the brand.
LONDON – The Times and Sunday Times are launching a loyalty card scheme called Culture+ in a bid to attract subscribers.
LONDON – Beleaguered food brand Bernard Matthews Farms hopes to emulate Mark & Spencer and McDonald’s by restoring its reputation with a £3m wide-reaching marketing push.
LONDON – British actor David Jason is to star in a Marks & Spencer’s food TV ad, the first in a series that will involve a number of different celebrities providing the voiceovers.
LONDON – Cadbury and stationery company Mead are among the latest companies to sponsor simple video games, called advergames, on the online game site Miniclip.com
LONDON – Mobile phone operators, worried that consumers will defer buying the latest mobile phones this Christmas, are entering the red-hot market for mini-laptops with their branded netbooks of their own.
(TrendHunter.com) Since the Mehrzeller caravan made its debut earlier this week, the web has been a buzz with the RV concept. As we’ve previously mentioned, customization is one of the hottest design trends this year, and…
US swimmer Michael Phelps, the current holder of the most Olympic golds at 8, is no doubt to be the next phenom in the world advertising as he is now a household name. Practically anywhere in the world, this 23 year old swimmer is a brand in his own right, being perhaps the greatest Olympian to date for his historic feat.
Now if people are looking on, then so are the different companies who want Phelps in their advertising program. The last time so much hype was being built on promotional campaigns was during the time of golfer Tiger Woods. But that was yesterday’s news. Today is Michael Phelp’s time so don’t be surprised to see him a lot in the various advertising mediums such as print, radio, TV and web advertisements.
It appears that Phelps is next in line. According to CNN, Phelps is set to become the highest earning Olympian of all time, possibly bringing in a paycheck of between $30 and $50 million.
(Source) Northern Star
Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!
You might have spotted the Ad Age power 150 and looked to find that SEO blogs count higher than personal blogs (of course!), but since it takes so many different number crunching things into account, it’s surprisingly democratic – and it adds “Todd Points” to the score. The many different sources also causes the list to move around a lot more than any others, since for example Technorati – despite many years on the web – can suddenly go all wonky. I’ve seen Adland be on #17 and #70 on the same day as Technorati has acted funky for some reason. Media Culpa also notes that the power150 only counts his atom feed and not his many feedburner subscribers. Not to mention that Alexa is still shunned by most mac-people (even though the alexa toolbar is now available for Firefox) giving the SEO (and thus PC users) blogs a leg up with that score over the blogs more often frequented by mac-driving creative types.
Spinning around made a list of the top UK blogs found on the Power150 where Russel Davies is the leader of the pack.
But there’s a European ranking out there as well, it was Kullin’s Media Culpa that brought this to my attention in his July 18 post – Nick Burcher counted all the european flags on the list to make a European version and even made little graphs, and then he did one based on Alexa traffic where Adland is number 2 again.
Well, number two no more. Adverblog and Adland usually have the same exact total score, but with Adverblog listed first, so I naturally had to screendump this. 😉 We’ll never beat Italy in football (soccer to you US folks) so I have to gloat when I have my chance. Sweden, raah raah *dances around with pompoms* No hard feelings Italy, you know i root for Italia in football!
The top 100 blogs in the European ranking today is:
#1(19) Adland – Sweden
#2 (22) Adverblog – Italy
#3 (27) I Believe in advertising – Italy
#4 (40) Russel Davies – England
#5 (42) Yoast – Tweaking Websites The Netherlands
#6 (48) Marketing & Strategy Innovation Blog Belgium
#7 (49) Osocio The Netherlands
#8 (54) Adverbox – Italy
#9 (57) NevilleHobson.com – England
#10 (58) David Airey – Scotland
#11 (60) Blogstorm – England
#12 (84) Adliterate – England
#13 (90) Crackunit – England
#14 (93) Behind The Buzz – UK (!)
#15 (101) Viralblog – The Netherlands
#16 (104) Media Culpa – Sweden
#17 (117) Talent imitates, genius steals – England
#18 (127) Krishna De’s BizGrowth News – Ireland
#19 (128) Only dead fish – England
#20 (131) PR blogger – England
#21 (132) The engaging brand – England
#22 (139) Joe La Pompe – France Shout-out! been around almost as long as we have!
#23 (143) HERD – England
#24 (146) Fresh Creation – The Netherlands
#25 (156) Coolz0r Marketing Thoughts – Belgium
(the rest inside, folks)
Coca-Cola is introducing a new vending machine that dispenses 100 different flavor combinations. This will bring Coke’s flavor choice almost equivalent to the number of jingles they have.
The machine…
I love this new Levi’s commercial which asks you to, “Rewind to a simpler time,” by playing backwards. It’s a little confusing, but pretty creative and unique.
Directed by Cutwater, the commercial starts…
(TrendHunter.com) Inspiration for art can be found anywhere. This balloon Panzer tank seems to be exactly replicated based on the quote “If stripped of all it’s glory, war is nothing but hot air” – by General Eisenhower,…
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