A Marketing Move the ‘Mad Men’ Would Love
Posted in: UncategorizedTuesday Odds And Ends
Posted in: Uncategorized– The new Dentyne paste-ups are truly bad. (link)
– Pfizer brand Lipitor is to run those ads from Robert Jarvik again despite that whole congressional inquiry thing. (link)
– The ad campaign for hot game, Spore, has launched. I’m so excited I could pee. Watch the trailer above. (link)
– Fallon Planning wonders about the rise in sex ads during the DNC. (link)
– The Denver Egotist interviews Felix Sockwell of BIG of DDB of everywhere. (link)
– Mobile searches show strong demand for pizza. (link)
– According to PEW, podcast downloading is up. Finally! The format will have its day. (link)
– The cops have discovered Twitter. (link)
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28 Delicious Culinary Innovations (CLUSTER)
Posted in: UncategorizedCave-Inspired Wineries – Flora Springs in Napa (GALLERY)
Posted in: UncategorizedTV Show Fashion for Back to School – Gossip Girl Wardrobes
Posted in: UncategorizedPsst, have you heard? Gossip Girl is back! The popular TV show about rich New York high school students comes back just as real life students return to their lockers.
Like last seasons, Gossip Girl is…
TV Show Fashion Sites – Buy the Gossip Girl Wardrobes
Posted in: UncategorizedPsst, have you heard? Gossip Girl is back! The popular TV show about rich New York high school students comes back just as real life students return to their lockers.
Like last seasons, Gossip Girl is…
Fashion Designer Home Tours – Versace Casa Casurina (GALLERY)
Posted in: Uncategorized$2,500 Cognac Shots – Rose Club Serves Louis XIII Black Pearl (GALLERY)
Posted in: UncategorizedChrome browser ‘to extend Google’s ad influence’
Posted in: UncategorizedLONDON – Google could extend its influence over the shape of internet advertising through its new web browser, according to a leading UK search and digital marketing expert.
Wrestlers as Extreme Travel Hosts – Trish Stratus on the Stratusphere (GALLERY)
Posted in: UncategorizedIn A World…Without Don LaFontaine
Posted in: UncategorizedDamn…
‘King of Voiceovers’ Don LaFontaine Dies at 68
If I smoked 2 packs a day I could sound like that, too…VO work is such a cushy gig.
Allan Gray Graduate Recruitment : Tie
Posted in: UncategorizedGet Ready. We’re Recruiting.
Every year Allan Gray hosts a graduate recruitment campaign on campuses around South Africa. We handed out flyers which doubled as ties that students could wear. All the relevant information regarding the recruitment drive was printed on the reverse of the tie.
Advertising Agency: King James, Cape Town, South Africa
Creative Director: Devin Kennedy
Art Director: Christiaan Conradie
Copywriter: Bianca Brandi
Released: March 2008
If You’re Rich, You Still Have Time to Read
Posted in: UncategorizedNEW YORK (AdAge.com) — Well-off readers say they read print publications just as much now as they did five years ago, according to the latest survey of affluent readers by Ipsos Mendelsohn. Respondents making more than $100,000 annually said they're regularly reading an average of 15.3 print publications, a notch above 15.1 five years earlier. Readers making more than $250,000 said they read just as many publications, 23.8 now, as they did in 2003.
Watermelon Art – Takashi Itoh’s Carvings (VIDEO)
Posted in: UncategorizedZippo Banner Campaign Ingeniously Inventive
Posted in: UncategorizedDDB: Ramadan
Posted in: UncategorizedWho’s Watching TV at the Office and in Bars?
Posted in: UncategorizedNEW YORK (AdAge.com) — Nielsen is out to count all the people in office cubicles, bars and other people's houses watching TV, and the media-measurement company on Sept. 2 moved closer to that goal by unveiling its first daily all-electronic national-TV ratings of viewing that occurs outside the home.
Boost Your PR by Doing Something, Not Just Saying Something
Posted in: Uncategorized
Every country, every state, every city, every company should consider the long-term potential of sponsoring events that generate PR. They need not be particularly expensive, either. Since 1933, Rockefeller Center in New York has sponsored its annual Christmas tree lighting, which always generates a raft of favorable stories. In 1964, the tree-lighting ceremony became an annual TV special.
Too Gross For Words: O.J. Simpson And Ad Space
Posted in: UncategorizedWhat’s grosser than gross? Thomas Riccio (pictured above) is a witness in the upcoming O.J. Simpson trial. Right. You do remember that the deeply soiled football star was recently accused of robbery and kidnapping, yeah?
Riccio, who co-owns the auction house Universal Rarities, was with Simpson when they confronted a dealer who was supposedly selling ill-gotten O.J. memorabilia. Then the guns came out. Then the violence. You know how O.J. can get.
So, this dude Riccio is a key witness in the case and he wants to charge brands $7,000 for a magnetic ad on his limo or S6,000 for logo placement on his hat. Check this out (you can see Riccio being innovative here) for $5K he’ll dine at your restaurant on the night that he testifies.
What’s even grosser than that? There’s a real live advertising and marketing executive involved in selling this nasty-ass idea. Jon Fondy was once an actor himself, which explains how he’s willing to take on Riccio. Anything to stay in the spotlight, right? He told the press that:
“The attention is enormous. We’ve been approached now by online gaming companies, clubs – it’s a little more enticing for them.”
Uh-huh. Just because something might make you cash, doesn’t mean you do it. Did we learn nothing from the Judith Regan/”If I Did It” book boondoggle?
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