Hasta La Creative!

(TrendHunter.com) Playboy is trying to become more relevant and has had a monthly Playboy Style feature for a couple years.

Now they have added some star power – male variety – in the form of Nick Adams who was in Chorus…

(TrendHunter.com) Is this person’s smile genuine or fake? 

That is the question on the BBC.co.uk psychology test by Professor Paul Ekman from the University of California.  Respondents are finding the test surprisingly…

– Cops in Scottsdale, Arizona use Twitter to keep the community abreast of what’s happening in the city: closed roads, active crime scenes and the like.

This must be the cheesiest headline of all 2,200+ headlines in AdLab’s almost four-year history.

So, Google Chrome (download yours). First impressions: fast, stable, bare-bones. Miss all the Firefox extensions. Was hoping for a tighter integration between the browser and the stable of Google web apps, especially with Lively, although that’s probably yet to come. Google Reader already comes with an offlline option that doesn’t require any additional installations.

What does Chrome mean for the advertising industry?


1. The Incognito mode, much like IE8’s InPrivate “porn mode“, means that cookieless browsing is now much closer to the regular user who doesn’t hunt down esoteric options in the Advanced dialog box or install something like AdBlock Plus. If Chrome and IE8 grow about as fast as Firefox and get, say, 20% of market share each within three or four years, we’ll have about half of all users lurking around undetected at least part of the time.

Is display advertising headed the way of the pop-up? Probably not yet, but targeting methodologies that rely on cookies (like some flavors of behavioral targeting) will have to develop new alternatives.

2. PPC search campaigns are likely to become more expensive because of how Chrome integrates the address bar with a search box equipped with the Google Suggest feature. It is a new and tricky game: not only you’ll have to SEO your page up to the top of search results, you might need to architect search terms and then push them to the top of the suggestion list.

3. When search results load faster, people search more often (CNet). If anything, Chrome is fast. Naturally, more searches =  more money for GOOG.

4. Less “chrome” (toolbars and navigation buttons) in the browser = more space to display content = more space to display ads. On my PC, it’s six AdWords ads in Firefox (bookmarks + Google toolbar on + tabs) and eight in Chrome.

5.  Richer and, one would hope, more useful ad apps in JavaScript.  Also, Chrome comes with a pre-installed Flash plug-in.

6. One more browser to test microsites against.

(TrendHunter.com) Every day, the mavericks of eco-friendly travel continue to produce more and more innovative ideas to shape how we travel in the future. Many of them center on alternatives to gas, and these concepts are…

NEW YORK (AdAge.com) — Saying it was "flabbergasted" by the Ladies Professional Golf Association's new policy requiring "effective communication in English on the part of all of our Tour members," State Farm is urging the group to reconsider — or the insurer may reconsider its sponsorship.

This image reminds patrons at Northeast Portland coffee shop and bakery, Jim & Patty’s, who’s boss. But it does so in a playful, smart, memorable manner.

I love good copy, wherever it’s found.

(TrendHunter.com) Words cannot express my utmost respect and admiration for the late John Holt, a public school educator, major proponent of school reform, and best known for his philosophy of learning naturally -— unschooling…

(TrendHunter.com) Egg-actly what you’ve been looking for – a stylish green egg that plays music!

This jolly, fossil-patterned, spherical-shaped MP3 player could make a great present for those dinosaur fans out there or…

(TrendHunter.com) Writer and TV show creator Aaron Sorkin has set up his own group page on Facebook, for real this time.

There are well over thirty “Aaron Sorkin” groups already on Facebook, with titles: What if Aaron…