Zippo’s banners too hot for neighboring ads

Zippo

These Zippo banners by Brunner are hot. Ha-ha-ha! I don’t get it. Anyway, Brunner created fake banners to place above Zippo lighters, and had the actors in them react to the heat of the flame below. See the ads in action here, here and here. A woman in one starts stripping—because sex sells, baby! Sorry, I just watched Mad Men, and I can’t stop talking like that. Still, it fits, because Zippo would’ve been big in the early ’60s. Did JFK light his cigars with one? Let’s just say he did. The guys in two other Zippo banners keep their clothes on—because it’s a man’s world, baby! Sorry, I’ve been doing that all day. My officemates are so sick of it. Who cares—I’m on fire, baby! No, really, they just set my shoes on fire. Thanks for ruining my day, Zippo.

—Posted by David Gianatasio

Regus hands eCRM account to Inbox

LONDON – Temporary office space provider Regus Group has awarded its eCRM business to digital communications agency Inbox following a competitive pitch.

McDonald named online trading director at MIG

LONDON – The Media Initiatives Group (MIG), the independent media sales house, has promoted sales director Fay McDonald to the new post of online trading director as part of an internal strategic restructure.

Nokia: Pirates

Pirates

Advertising Agency: Work Club, London, UK
Creative Director: Ben Mooge & Andy Sandoz
Art Director: Richard Ayoade
Creatives: Ben Mooge, Eloise Smith, Greg Mutton
Producers: Emmalou Johnson & Jo Dillon
Strategist: Lisa De Bonis
Media Agency: Mediacom
Prod Co: Kog Industries
Director: Richard Ayoade
Post Production: Framestore CFC
Editor: Adam Windmill
Audio Post Production: Anthony Moore @ Factory
Composer: Adelphoi Music
Aired: August 2008

Nokia: Chicken

Chicken

Advertising Agency: Work Club, London, UK
Creative Director: Ben Mooge & Andy Sandoz
Art Director: Richard Ayoade
Creatives: Ben Mooge, Eloise Smith, Greg Mutton
Producers: Emmalou Johnson & Jo Dillon
Strategist: Lisa De Bonis
Media Agency: Mediacom
Prod Co: Kog Industries
Director: Richard Ayoade
Post Production: Framestore CFC
Editor: Adam Windmill
Audio Post Production: Anthony Moore @ Factory
Composer: Adelphoi Music
Aired: August 2008

Nokia: Alien

Alien

Advertising Agency: Work Club, London, UK
Creative Director: Ben Mooge & Andy Sandoz
Art Director: Richard Ayoade
Creatives: Ben Mooge, Eloise Smith, Greg Mutton
Producers: Emmalou Johnson & Jo Dillon
Strategist: Lisa De Bonis
Media Agency: Mediacom
Prod Co: Kog Industries
Director: Richard Ayoade
Post Production: Framestore CFC
Editor: Adam Windmill
Audio Post Production: Anthony Moore @ Factory
Composer: Adelphoi Music
Aired: August 2008

Nokia: Pacman

Pacman

Advertising Agency: Work Club, London, UK
Creative Director: Ben Mooge & Andy Sandoz
Art Director: Richard Ayoade
Creatives: Ben Mooge, Eloise Smith, Greg Mutton
Producers: Emmalou Johnson & Jo Dillon
Strategist: Lisa De Bonis
Media Agency: Mediacom
Prod Co: Kog Industries
Director: Richard Ayoade
Post Production: Framestore CFC
Editor: Adam Windmill
Audio Post Production: Anthony Moore @ Factory
Composer: Adelphoi Music
Aired: August 2008

Nokia: Goths

Goths

Advertising Agency: Work Club, London, UK
Creative Director: Ben Mooge & Andy Sandoz
Art Director: Richard Ayoade
Creatives: Ben Mooge, Eloise Smith, Greg Mutton
Producers: Emmalou Johnson & Jo Dillon
Strategist: Lisa De Bonis
Media Agency: Mediacom
Prod Co: Kog Industries
Director: Richard Ayoade
Post Production: Framestore CFC
Editor: Adam Windmill
Audio Post Production: Anthony Moore @ Factory
Composer: Adelphoi Music
Aired: August 2008

Peugeot explores launching low-cost car under new brand

LONDON – French car manufacturer Peugeot is said to be considering the launch of a new, low-cost automotive brand in Europe.

Will google use Chrome to display ads above peoples websites?

C|net says: “Be sure to read Chrome’s fine print” – which you should be doing all the time anyway. There are two things stick out in the terms of service in Chrome.

This one, while not stating directly they will throw Google-ads around wherever they please, doesn’t exactly exclude the idea. Traditionally, ads on the web are served by the page you are visiting not the browser that you use. This paragraph seems to indicate that it’ll change in the near future…..

“Some of the services are supported by advertising revenue and may display advertisements and promotions. These advertisements may be targeted to the content of information stored on the services, queries made through the services or other information.
The manner, mode and extent of advertising by Google on the services are subject to change without specific notice to you.”

Then there’s this – who owns what now? They’re not saying that they will automagically gain the copyrigt of your stuff, but they are saying that they will have right to display some of your content, in conjunction with promoting its services. Come again?

“By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any content which you submit, post or display on or through, the services. This license is for the sole purpose of enabling Google to display, distribute and promote the services and may be revoked for certain services as defined in the additional terms of those services.”

Hat tip to Claes Magnusson in my Jaiku-posse.

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Publishers sign up to new semantics-based ad network

LONDON – Several high profile digital publishers such as Trinity Mirror and Global Radio have signed up to a targeted ad placement service.

TV Sports: NFL Network Hopes ESPN Is Answer to Its Problems

If a Hail Mary deal to give ESPN Classic’s slot to the NFL Network or fold it into the ESPN family goes through, it would demonstrate how much the league needs ESPN.

Exonemo solo exhibition at [plug.in] in Basel

Spaces showing and/or supporting contemporary art which engages with digital and electronic media have started to pop up all over Europe. Very. Slowly.

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[plug.in] is one of them but i see at least two reasons that makes [plug.in] stand out from the thin crowd of media art spaces.

First, the Basel gallery exists for much longer than most (it opened in 2000). Second, and more interestingly, its programme is one of the most appealing i’ve ever seen in the field. [plug.in] exhibits and often commissions new internet, sound, interactive and software art; organizes events on media art and digital culture; offers visitor a library and a bar.

So far i had been following their programme through the newsletter, but when i read that [plug.in] was hosting the first solo exhibition in Europe of Tokyo-based artists Exonemo, i decided it was high time to go up North and visit the gallery.

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2008, [plug.in] Basel, Foto: Stefan Holenstein

The main piece is an installation which unfolds over two floors:

UN-DEAD-LINK explores questions of digitized and symbolized death between the physical and virtual world. The audience can see, feel and hear the effects that a symbolic death in a computer game can have in the physical exhibition space.

You’re welcome in the gallery by a bunch of objects the artists found on flea markets in Basel. An old sewing machine, a piano, reading lamps, a paper shredder on top of a mountain of paper ribbons, a turntable with a plastic dog sleeping on a spinning disk, an old recorder playing crap music, etc. Each of them is animated by an invisible actor.

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2008, [plug.in] Basel, Foto: Stefan Holenstein

0aaplugutooton.jpgThe explanation lurks downstairs in a dark room. There, soldiers on a screen do what they are supposed to do: they run after each other, they shoot and sometimes they kill. Each time one of them is killed, its death is given an almost tangible echo upstairs by one of the devices: more paper is shred, a light goes on, the sewing machine makes a few stitches. When visitors push the red button in front of the screen, all the avatars die and upstairs every single device seem to ‘scream.’

Sembo Kensuke and Yae Akaiwa from Exonemo modified the game Half-Life2 and connected the mod to the piano upstairs. The electrical objects are connected by midi/dmx (protocol) with custom devices.

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2008, [plug.in] Basel, Foto: Stefan Holenstein

The work is extremely uncanny: Seeing and hearing the ‘consequences’ of a virtual death in the real world gives them a sinister weight. It’s more disturbing then seeing a real war massacre on television, probably because today tv death seems almost as virtual as the death of an avatar.

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2008, [plug.in] Basel, Foto: Stefan Holenstein

[plug.in] is also showing DanmatsuMouse, a sort of geeky snuff movie in which computer mouses (or should i write ‘computer mice’?) are happily destroyed using all sorts of tools on hand: the mouse gets fried in a pan, another one is swirled and crushed in a blender, etc. But something subsists beyond the death of the plastic mouse: its cadaver (a couple of tortured mice were exhibited in the gallery) and the cursor, or rather the data. The motions of the mouse and the cursor were recorded simultaneously by a video camera and a computer programme.

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A DVD, available in the gallery space (did i mention that they also have a shop selling artists’ editions and electronic gadgets), allows you to play back the sinister event: the movie of the mouse murder unfolds in parallel with the movements of its cursor that takes over the ones of the cursor on your own desktop.

exonemo – UN-DEAD-LINK is on view until September 14 at [plug.in] in Basel, Switzerland.

Previously on exonemo channel: Interview with Exonemo, MobLab presentation – Transmediale, Origami bus pattern, their installation at Synthetic Times, Ryota Kuwakubo, exonemo and ressentiment in Liverpool, etc.

Coca-Cola to buy Chinese juice company Huiyuan for $2.5bn

HONG KONG – Coca-Cola is to acquire China Huiyuan Juice Group for $2.5bn (£1.4bn), making it the company’s largest overseas acquisition to date.

Ogilvy New York scoops Stolichnaya global ad account

NEW YORK – SPI Group has appointed Ogilvy New York to handle the global ad account for its Stolichnaya vodka brand following a final shoot-out against McCann Erickson.

BBC defends £10m air travel bill

LONDON – The BBC has rejected claims that it is wasting licence fee money after newly released figures revealed its spend on business class air travel rose by more than a quarter in the past year.

ExxonMobil mulls protest after natural gas ad ban

LONDON – ExxonMobil is considering a challenge to the ad watchdog after a TV ad promoting its liquefied natural gas development was banned for claiming the fuel was one of the cleanest sources of energy and environmentally friendly.

Twittad service aims to monetise Twitter traffic

LONDON – A US company has launched a new ad service aiming at making money from traffic on social networking site Twitter.

City Republic: Informa deal may signal market bottom

Three US private equity groups, Blackstone, Providence Equity and Carlyle Group say they have lined up financing from 14 banks to bid around £2bn for Lloyds List publisher Informa, writes Stephen Foster.

Dexim ad vs Jamie Nelson – This is what we call “demo love” – and what lawyers call “copyright infringement”.

Last year I worked at a place where the “creative” was limited to “Model on the left, product to the right” and every single sketch ever made had to be done in photoshop so that the myriad of people who had something to say about the layout in its infancy, could waste everyones time complaining about “the models ears being too square” because all I found was a photograph of a great face with big hair, and my lassoing away of the hair left her ears looking silly. (Yes, I had to go draw fake ears on the model for the next meeting, Seriously.)

Using pre existing photography for presentations not only locks you into working only with what already exists (and that you can find) instead of using that creative brain they hired you for – but also puts you straight into the path of copying work which is called derivative work and can get the company into serious trouble. Y’all do remember that little thing called “copyright”, right?

At that job, I did what any sane AD would do, I went back to pen and paper and drew everything I had planned to be in the final layout. That’s when some people turn to already perfect photography to present to their clients in meetings instead. And that is when shit like this happens.
Jamie Nelsons original photography 2006

Dexim ad copy
Spotted at clayton cubitts tumblr account.

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