NEW YORK (AdAge.com) — The LPGA is taking a lot of heat from sports commentators, community groups and now a major sponsor, State Farm, for its controversial new policy to require English-language proficiency for its players. Libba Galloway, deputy commissioner of the LPGA, spoke with Advertising Age about its policy and the concerns of its sponsors.
There’s not much to say about this Max Beer faux commercial other than the fact than it’d it’d never air anywhere.
HONG KONG (AdAge.com) — Coca-Cola Co., in an effort to expand its noncarbonated drinks business in China, is trying to acquire the mainland's largest producer of pure fruit juices in a deal worth $2.4 billion.
From Ad Age:
Sears, Roebuck & Co. has signed a deal with the U.S. Army to launch the All American Army Brand’s First Infantry Division clothing collection. It marks the first time the U.S. Army has officially licensed its marks and insignias; licensing fees will be used to support military programs for troops and their families.
The collection aims to simultaneously raise the profile of the U.S. Army and round out Sears’ military program. The collection dovetails with Sears’ “Heroes at Home” program, which provides home renovations to military families and has been promoted through twice-a-year marketing campaigns. Sears also has an extensive military-support program that includes community outreach and employee assistance, among other things.
Not a bad idea, as long as The Army doesn’t get the same image as Toughskins jeans did.
LONDON – The BBC has launched a social networking website for radio listeners, letting audiences to its 10 national radio stations share recommended output with their friends.
LONDON – KBH Transport Media, an outdoor ad company specialising in transport, has expanded its business with the First Group by securing a five-year contract for First Great Western trains.
A new Ipsos study, says that affluent people spend more time on line. Erm… Duh. Double duh, even. Ipsos calls this 2008 study “valued” and “innovative” for agencies. Yeah, before you go ahead and download the brief of this “valued” data and the cough up more for the whole thing, lets think for a second… this is common-sense we’re talking about here. The study goes onto to look at mobile use, as well as where/what affluent folk are spending there hard earned cash. Not so innovative if you ask me. How many studies cover this each and every year?
Bob Shullman, president, Ipsos Mendelsohn, said:
“If you want to experiment [with mobile], they should probably be doing it much more in the affluent space, because these people are already doing it. These people are much higher up the learning curve.”
Hey, Bob. I just want to say one thing about that. Yes, rich folk have those fancy phones, but what about the kids Shullman? What about the children? There’s another huge consumer group (be they rich or poor) who spend serious cash on their mobile device and use it heavily. It’s an extension of themselves almost.
Consumer insights can be such a racket. Seriously, just get someone in-house and save yourself tens of thousands of dollars. Puhleeze.
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Some people will do anything for a hot dog. Well, or a Wienerschnitzel hot dog, that is.
LONDON – The founder of new Twitter service Twittad today dismissed worries that its ads would fail to attract enough viewers.
LONDON – InfoUK, the business-to-business sales leads and business data provider, has appointed Steve Heath, former senior product analyst at Experian, as its head of production and delivery.
NebuAD is (or was) one of those behavioral advertising agency that used ISP data to serve up ads to consumers. As Congress began to investigate privacy concerns from consumer advocacy groups, clients who had been testing the system began to slowly back away. Hell, if Facebook’s Beacon was freaking people out then grabbing data about users movements on the web straight from service providers was not going to fly.
Apparently, NebuAD CEO Bob Dykes got the hint. Yesterday, he jumped from the sinking ship to go work for Verifone.
The best laid plans of mice and men… sigh.
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Rabbi David Niederman, president of the United Jewish Organization. Niederman doesn’t like the billboard because, in his Hasidic world, it’s forbidden to see partially dressed woman and it’s not permissible for men and women to swim together.
Stephen Hahn-Griffiths is the new EVP, director of brand planning at Mullen. He came to the shop via Doner who just won the Amazon account. Adweek notes the recent hiring spree that has gone on at Mullen, which includes Matt Fischvogt, CD innovation and integration; Julie Coulton in June as SVP, director of digital media and ECD Mark Wenneker.
A fast, loose recap of Mullen’s movement this year so far: In May, Mullen launched a blog for the public relations practice called relentlessPR that was started up this year. You see, CCO Edward Boches (pictured above) believes that “an integrated environment is the best place to practice PR both for the public relations professional and the client.” Hear! Hear!
The Wenham, MA shop is currently in the pitch for the WSJ, but they’ve already been cut from the $145M estimated pitch for Wachovia on which they were defending. They also lost Marshall’s to Greed, Sex. This year, they landed Adventures By Disney and something called, Kingsdown Mattress and Hollywood Tans. Does that make up for the Wachovia account? Probably not, but winning is winning.
Meanwhile, their Mediahub business, which handles media chores, has been nailing accounts at a rapid clip fro Orbitz to Timberland. They kept their chores on the LendingTree account while creative went to EuroRSCG.
Mullen is diverse. Their bottom line with all these little businesses is probably intact. Wachovia or no Wachovia. Sure it hurt, but they’re not going to sink anytime soon.
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LONDON – The European Parliament is calling on member states to tackle the issue of gender stereotypes in advertising through public information campaigns.
LONDON – Five has appointed Brightcove, the online video platform, to enable the roll out of ad-supported video content across its online properties such as Five News.
In yesterday’s odds and ends, we mentioned the new Lipitor ad was going to be hitting their airwaves after handling their U.S. House Committee inquiry. Here it is. Drugs ads are so strange to me. They always seem forced, whether they use experts or everyday people.
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LONDON – The Reader’s Digest Association has appointed Media-Link to handle ad sales for its monthly general-interest magazine and accompanying website in the north of England and Scotland, severing its relationship with Mediaforce.
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