NEW YORK (AdAge.com) — Metropolitan Home magazine and Showtime Networks are collaborating to create a "showhome" featuring the network's programs as interpreted by some of the country's top interior designers and brands.
LONDON – Orange has appointed Jeremy Morris, the head of acquisition of its Pay As You Go division, as its new head of direct marketing.
LONDON – The Daily Telegraph and The Guardian are to raise their cover prices by 10p this weekend following a similar increase by The Times last week.
NEW YORK (AdAge.com) — The CW raised some hackles when it said it wouldn't make the debut episode of "90210" directly available to TV critics or media buyers. And yet, the strategy appears to have paid off.
SweetSurprise.com isn’t nearly as titillating a Web site as the name might suggest. It’s part of an effort by the Corn Refiners Association to promote high-fructose corn syrup. Health professionals have derided the stuff for years as being no healthier—or perhaps even more unhealthy—than cane-based sugar. Personally, I think any similarity to sugar is a selling point, but I had two Snickers and a Jolt for breakfast, so I’m hardly one to judge. The site features a commercial, also airing nationally, set at a kids’ birthday party. Those youngsters seem pretty hopped up, running around and screaming like maniacs. Give ’em some more HFCS! Here’s an old Chesterfield cigarette ad that seems to imply that smoking isn’t so bad for your health. I wonder why I felt like including it. No offense intended to the corn lobby. In fact, I’d listen up and do whatever they say. Sure, they’re on a high now, but they turn ornery and dangerous when the critics howl, the buzz fades and they start coming back down to earth.
—Posted by David Gianatasio
(TrendHunter.com) Levi’s has been getting quite creative in its recent Unbuttoned campaign. From casting rockers as models, stealthily putting clips of guys back-flipping into their levi’s jeans on YouTube, to backwards…
In a move that is sure to shoot an arrow straight to the heart of chili eating, hot wing loving southerners, Heaven Hill Distilleries signed a licensing agreement to produce Tabasco brand spicy Tequila.
According to Brandweek, the spicy spirit will launch in five markets this month. Brandweek suggest that the move to create a tequila flavored tabasco is akin to flavor infused vodkas. I’m not certain that I agree with that. Especially since tequila and tabasco both have very bold and distinct individual flavors. And while I can freely admit that I can’t hold my tequila, that coffee flavored tequila isn’t half bad. But the thought of tabasco in my tequila just makes my stomach turn.
In the article, Paul Mcllhenny, CEO of the Mcllhenny Company, who produces Tabasco says that “Tabasco brand Pepper Sauce and tequila have been served together for a long time.” Really? Who the hell is drinking that and taking the time away from hugging the toilet to tell us about it?
The campaign will roll out with in store and in bar promotions under the slogan “Heat Up the Night”. Looks like you can buy a bottle at Tabascotequila.com if you dare. Let me know if Ya’ll like it.
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New Career Opportunities Daily: The best jobs in media
Meet Belinda Lopez.
Agency: StrawberryFrog, Sr. Art Buyer
Key Work: Sam’s Club
Most Recent Work: Frito-Lay
Quote: “I love my job.”
More: See all the Hot Ad (Wo)Men
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New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) In yet another sign of politics becoming a topic of gossip, Sarah Palin and Obama grace two alternative covers in the new issue of OK Magazine. Yes, OK Magazine!
McCain can’t point fingers at Obama being…
LONDON – Orange has appointed Jeremy Morris as head of direct marketing. Morris has worked for five years with the brand’s Pay As You Go team as head of acquisition.
Mr. LaFontaine brought his melodramatic baritone to so many movie trailers, commercials and television promos that he became known in the industry as “the voice of God.”
Television networks are joining other media companies in throwing things at the Web wall to see what sticks.
LONDON – Global Radio is moving its London-based airtime scheduling and Birmingham-based finance operation to its Reading office, placing the future of approximately 36 Global and GCap staff in doubt.
I don’t if you saw the piece of pop media poop called “Wanted,” but the film, starring one half of Brangelina, has just hit the UK. The film’s ads, featuring a pouty, potty-mouthed Angie, have been banned. Well, at least the film got some press, yeah?
The ASA said:
“We acknowledged most viewers would understand the posters reflected the content of an action film. However, we considered that because the ads featured a glamorous actress, action poses, several images of or related to guns and aspirational text, they could be seen to glamorise the use of guns and violence. We concluded (they) could be seen to condone violence by glorifying or glamorising the use of guns.”
[source]
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New Career Opportunities Daily: The best jobs in media
Abu Dhabi Media, flush with oil cash, is adding to the $1 billion deal it announced with Warner Brothers last year, and is putting another billion in a new movie business.
Unfiltered and raw…
“Campbell Ewald is in a death spiral. People keep quitting. No hope left. Management has no idea what to do. They spend more time thinking about how you’re getting info on them than their real problems.”
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New Career Opportunities Daily: The best jobs in media
We were able to confirm a bit of Campbell Ewald gossip today — the kind that will make their management team regret instating the “policy” we’re about to share with you.
Ah hem. Drum roll, damnit. CE management has told recently laid-off employees not to speak with current colleagues, even if only to request a reference.
So not only has the agency taken away its employees’ livelihoods, it also doesn’t want them to, ah, get another job. Way to go, douchebags!
We’ve firmed up this rumor with more than a few spies as well as our lead agent within CE’s walls. At least one other lay-off-ee was asked by HR not to even speak with his former colleagues, let alone ask for a referral.
Check out another tip and some great anti-loose-lip posters after the jump.
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New Career Opportunities Daily: The best jobs in media
We’ll miss you, Mr. Original Big Voice.
And you too Jerry.
LONDON – The Wall Street Journal is set to launch a new lifestyle magazine, WSJ, across Europe and Asia.
LONDON – Internet radio specialist Reciva has appointed former Chrysalis Radio chief executive Phil Riley as its first chairman.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
