Study Casts Doubt on Value of DTC Ads

NEW YORK (AdAge.com) — The $5 billion-plus that pharmaceutical advertisers spend advertising to consumers may have less of an impact than believed, according to a joint U.S. and Canadian study released this week.

Dear Carat Staff: Layoffs Are Coming. To Everyone Else: Be Nice

Carat Chief People Officer inadvertently sends management’s layoff plans to entire agency.

Photoshopped Body Commentary – If Tattoos Told the Truth (GALLERY)

(TrendHunter.com) Through the use of Photoshop, some clever artists created these images that integrated cheeky commentary on people’s tattoos, adding statements that the artists feels appropriately reveal the character…

GOP Second Night Gets 4.3 Million Fewer Viewers Than Dem’s Did

According to Nielsen, overall viewership for the second night of the Republican National Convention was 21.5 million, some 4.3 million lower than the second evening of the Democratic National Convention. That's not necessarily surprising as Hillary Clinto…

Back to the Peach Pit


MINNEAPOLIS (AdAge.com) — Scandal! Gossip! Fresh faces! And we're not talking about the Palin family, who'll take center stage tonight at the Republican National Convention, where Alaska Gov. Sarah Palin will accept her party's nomination for vice president. Rather, it's the return of Beverly Hills teens growing up too fast in the CW's "90210," which gave the struggling network its highest scripted-series ratings ever and a rare win in the ad-centric 18-to-49 demographic with a 2.6/7 rating and share.

Is Sarah Palin Moonlighting for Dell/Enfatico?

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Blog-friend and all around sauce factory writer George Parker made a correlation to what could be Enfatico’s latest Dell work and Republican veep Sarah Palin.

Over on AdScam, Parker notes the physical resemblance between the model in the above ad and Mrs. Palin. And though we do think they look alike, the ad itself has stark similarities to the Alaska governor’s candidacy.

Be sure to check out the comments on AdScam. They’re sure to entertain.

continued…

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Limited-Space High Rises – The Carlyle in Los Angeles (GALLERY)

(TrendHunter.com) The Carlyle on Wilshire is being developed by Elad, the same company responsible for refurbishing the Plaza in NYC.

For those who don’t know, the Wilshire corridor in LA is called the Golden Mile because…

Blow-Up Professional Uniforms – Inflatable Referee Costume

(TrendHunter.com) I don’t know if this trend will ever catch on in pro sports, but if it ever does, then remember, you heard it here first!

The Inflatable Referee Costume is quite functional, as well as being funny to…

Superhero Prime Ministers – Putin Saves TV Crew From Tiger

Valdimir Putin saved a TV crew from being eaten up by a Siberian Tiger. The Russian prime minister was on a trip to a national park when a gigantic tiger escaped from a trap and charged a camera crew.…

Starbucks’ ‘Billion-Dollar’ Plan Starts With Breakfast


CHICAGO (AdAge.com) — Howard Schultz's "billion-dollar idea" starts with oatmeal, apple bran muffins and a protein plate. The Starbucks CEO has been promising healthier and better-quality choices in his stores, the result, he says, of consumer demand that will ultimately rake in a billion dollars for the company.

Nastia Liukin, all-around fabulous endorser

Vanillastar

Vanilla Star Jeans has scored Nastia Liukin as the star of its back-to-school campaign for tweens. (Getting a little late for back-to-school ads, doncha think?) With their slogan “Smart girls rock,” you might think they’d choose someone known for … oh, I dunno, being smart? But apparently the Vanilla Star definition of intelligence means having the “ambition” to “live the dream.” It’s one of the most delightfully vague girl-power statements I’ve heard in ages, and I have no doubt that tweens adore it. Vanilla Star’s president, Mark Levy, claims that in these ads, VSJ “is proud to embrace an ‘anti-jean’ company philosophy by opposing the trend of exploiting young teens’ bodies in its ads.” You get that? They’re against jeans, and Liukin’s body is not being exploited. (Just ignore the impressive splits in those second-skin jeans.) You can check out the posters on the Liukin-filled Web site, but be warned, there’s about five different nasty, scripty fonts on there, and you can’t stop the music from looping. You can also watch a short video (under “Scholarship”) that proves Liukin doesn’t have a future in acting.

—Posted by Rebecca Cullers

Sauza Says Adios to Publicis


CHICAGO (AdAge.com) — Sauza tequila is splitting with its longtime agency, Publicis Worldwide. The No. 3 U.S. tequila brand, marketed by Beam Global Wine & Spirits, is conducting a search for a new agency, a spokeswoman said.

Interesting Times

Jennifer Lyon Bell at Interesting2007 from russelldavies on Vimeo.

Advertising can take over your life. Maybe it’s time you met some people who didn’t want to talk to you about ROIs, RFPs and their bosses penchant for not knowing a good idea if it bit him in the ass.

Luckily, if you live in New York, Interesting is waiting for you. The event invites “people to get on stage and share their passions, curiosities, obsessions, but mostly, what they’re interested in.”

Topics range from poetry to erotic film (see above). Maybe you have something interesting to say?

The event is run by a gaggle of creative thinkers at the Open Intelligence Agency. Now, they seem pretty darn interesting. Get more information and tickets here.

More: Advertising Week Addresses Your Concerns

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School Teacher Chic – BCBG Maxazaria For Back-to-School (GALLERY)

(TrendHunter.com) We need to pay our teachers enough so that they can wear fashion labels like BCBG Maxazaria.

As one of the hottest designers on the market, the label brings tremendous street cred. When the young, sexy…

10,000 Calorie Candies – 3 Ft Long Twix Bar (GALLERY)

(TrendHunter.com) Any Twix-lovers out there? Honestly, is there anything better than a butter cookie topped with caramel and coated in milk chocolate? I think so… a GIGANTIC Twix.

Check out how to make this 3-feet long,…

Hog Hearses – Motorcycle Funeral Coaches (GALLERY)

(TrendHunter.com) Bikers love their rides, and if a biker could get hauled to the cemetery by a motorcycle, I’m sure it would be appreciated.

Some motorcycle shops are now realizing there is a new market niche that they…

TBWA Loses Their Lion

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Today is all about scandal. There was the Carat email screw-up and Obama Vs. Wal-Mart and now, TBWA has been stripped of their Lion for their work on Amnesty International. Why? Not because it only ran once in some small outlet, but because the entry did not appear in media between the required deadline of 1 March 2007 and 30 April 2008 and so is ineligible. No shit.

Naturally, the Cannes Festival took action after the fact. Terry Savage, chairman of the festival, said

“To be clear, some ads were withdrawn during the judging process whilst other entries are going through a similar checking process. It is important for the advertising and the awards industry that entries made comply fully with the rules and spirit of the Festival.”

Ha. Ha. Ahahahahahaha. Please Savage. Save the drivel. Everyone knows you guys check that stuff after someone else makes a big stink about it. You guys are working after the fact all the time. No pre-festival vetting of ads, means “post mortem” action is their only option and gosh darn it, they are sticking to that policy.

[source]
[image source]

More: See all news for TBWA here.

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3 Seater Hybrid Concept Cars – The Peugeot Stylight by Ognyan Bozhilof (GALLERY)

(TrendHunter.com) Peugeot Automotive had a design competition and the Peugeot Stylight by Ognyan Bozhilof of Bulgaria is presented here. It’s a three seater hybrid mid-engine car.

Spinning 10 spoke rims are included…

Anti-Heel Wedgies – Kix by Katie (GALLERY)

(TrendHunter.com) Heel wedgies are those annoying occasions when long pant bottoms get stuck in between the heel and the shoe as you walk. It is a fashion faux pas you could do without. So Kix by Katie has come up with…

I Am Cow, Hear Me Moo

It’s been 13 years since I last lived in Portland. So, I have some catching up to do. Who works where? What accounts are most notable? Where is there an opportunity for a guy like me? These are the kinds of questions I seek answers to.

Which leads me to Portland Ad Fed’s well put together site. I’ve been using it to get up to speed on things. Like this print ad from Livengood Nowack, for instance:

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Thanks to California’s cheese industry, we already know happy cows make better milk. But this is Oregon. Happy cows won’t suffice here. No, we need the milk of militant cattle to soak up our granola.