Hasta La Creative!

(TrendHunter.com) In this video, firemen successfully create a flying car with water from their fire hoses. We’ve all seen the old cartoons where a character is lifted up by the water that comes out of a hose, but not many…

(TrendHunter.com) Animals are a valuable resource in advertising. Depending on the context, adding an animal to an ad can easily make it cute and endearing or totally creepy and shocking.

Trend Hunter has featured many…

HEHE, Helen Evans and Heiko Hansen, won the Golden Nica of the Prix Ars Electronica in the category Hybrid Art for Pollstream, a series of projects attempting to visualize various forms of smoke emissions.

Nuage vert and Smoking lamp have already been described here. The third project in the series is called Toy emissions (My friends all drive Porsches). For this piece HEHE navigated a remote controlled toy car through the streets of New York. The toy car was manipulated to emit colored smoke clouds. First they performed Toy emissions in Brooklyn, because they were a little nervous about getting arrested. When it seemed to go well, they moved to Manhattan.
(Unfortunately i did not find a video online of this very impressive action)

HEHE have been developing Nuage vert since 2002. After several failed attempts to perform it in France, the project has been actualized in Helsinki for a week long performance in February 2008. There the green laser cloud were projected onto the emissions of a power plant and used to visualize local energy consumption. The residents of the city’s neighborhood of Ruoholahti were asked to participate by lowering their energy consumption within a certain time frame, the less energy was consumed the bigger the size of the projection. The project shows very successfully how art can be used to increase ecological awareness in an urban context.

Read more about Nuage vert in the project concept.
The project was also documented on the blog nuagevert.org

[Photos mine and from artist website]

Relax while working.
Caddy with complete service repair included.

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Photographer: Winkler & Noah

Advertising Agency: Wieden + Kennedy, USA
Via: AdFreak

Advertising Agency: Wieden + Kennedy, USA
Via: AdFreak

Advertising Agency: Wieden + Kennedy, USA
Via: AdFreak

4-Zone Independent Climate Control manages the environment inside, three wide angle cameras monitor the environment outside.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Myles Allpress
Retoucher: Innes Robins / Electric Art
Photographer: Alan McFetridge
Copywriter: Todd Sheldrick
Via: Bestadsontv

Keep an eye out for danger with front, rear and side cameras, improving awareness and eliminating surprises.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Myles Allpress
Retoucher: Innes Robins / Electric Art
Photographer: Alan McFetridge
Copywriter: Todd Sheldrick
Via: Bestadsontv

Every bulb imaginable.

Advertising Agency: Damman Pearce, Atlanta, USA
Creative Director: Bobby Pearce
Art Director: Dave Damman
Designer: Charlie North
Copywriter: William Bloomfield