Hasta La Creative!

In a first for Nestle, a new KIT KAT product variant is being launched entirely online. JWT and RMG Connect Sydney have created the digital launch for the new Kit Kat Cookies and Cream.

The Australian reports “The company will spend about $1 million, more than 70 per cent of which will go to social media websites such as MySpace, to promote the face of Kit Kat Chunky: a character called Hans Fagerlund. Significantly, Nestle confectionary will not use any traditional media to promote the brand. “

Nestle will spend about $1 million, more than 70 per cent of which will go to social media websites such as MySpace

The JWT/RMG campaign has been created specifically for digital communication and the content has been created to engage, play and share predominantly via social networking media.

Episode 1 of a mockumentary called ‘Chunga-struck’ available on YouTube and other video sharing sites

The digital media mix includes social networking sites, instant messaging, search, mobile and interactive video banner ads.

The comprehensive digital campaign features:

In comments to The Australian, John Broome, Nestle’s confectionery head of marketing said “that five years ago the money would have gone to television, radio and outdoor, but the internet and social media were now better for generating word-of-mouth among teens.

Hans Fagerlund’s Facebook profile
Visit Chunga Championship

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In what seems to be another evolving trend as far as trying to make the most out of online advertising, Twittad seems to be knocking on the door as far as providing alternative solutions towards helping site owners add to their periodic earnings for investing primarily on websites.

Twitter is something that is nothing new to most bloggers. For one, it helps drive traffic and connects bloggers and readers as far as ensuring that all updates are followed closely. Considering that process, Twittad provides another dimension of perhaps adding to the income by placing ads, something similar to the adsense concept.

If you want to find out more how it can help you generate more revenue and traffic, you can check it out here.

Though the service avoids pesky spam twits, it is unclear how effective Twittads will be — most users never go to their friends’ homepages, preferring to view their updates through feeds.

Twittad currently has only 54 active users, but users may jump at the chance to passively profit off of their home pages. Two other services — Twitads and Twitad — are also poised to jump into the space (though Twitads’ Twitter account is currently suspended due to “strange activity”)

(Source) Wired

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

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