Hasta La Creative!

LOS ANGELES (AdAge.com) — While the CW has done a good job of developing buzzworthy shows — from "Gossip Girl" and "90210" to "Aliens in America" and "Reaper" — translating hype into ratings has proven a tougher task. Dawn Ostroff, president of entertainment for the CW, took a few minutes during a busy week to answer 10 e-mailed questions from Ad Age sibling publication TV Week.

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(TrendHunter.com) The chair of the Intergovernmental Panel on Climate Change (IPCC), will make a speech tonight (Monday, September 8), in London that will call for people to reduce their consumption of meat. According to…

Sarah Palin as an action hero, and her sidekick John McCain are creations of Herobuilder. I am particularly fond of Beach Blanket Obama, just because of the name and the pecs. Not so fond of Customer #9…

Mark-Hans Richer, Vice President and Chief Marketing Officer at Harley-Davidson, believes people in his position need to be creative.

Creativity is as much a core skill set for a successful CMO as a results orientation. In fact, it may be the key differentiator between business success and failure.

My supposition is that creativity vs. results is a false choice and one that Jobs, Pickens and Reinhardt would find ridiculous, as should you. In fact, creativity has defined the most successful businesses so much that creativity must be considered a competitive advantage. It probably describes the engine of capitalism more than capital itself. Capital seeks good ideas, and good ideas come from creativity.

With that type of thinking coming from the corner suite, I could be tempted to move to the client side (especially, if said client happened to be aligned with my values, and I was already an advocate for their products).

[via Ad Age]

(TrendHunter.com) I hate Ronald McDonald and I hate clowns. For a bit of cognitive behavioural therapy I decided to do a round up of the ten best Ronald McDonalds I could find online… From buff to baby’s it remains they…

(TrendHunter.com) Japan is one of the few industrialized nations in which AIDS is on the rise. Japan’s Ministry of Health, Labor, and Welfare reported that the number of new infections of HIV reached a record high in 2007.…

I’m about to head up the street to check out a coworking space on Fremont. Given that activity, I couldn’t have picked a better time to stumble upon this meditation on open work space from Tim Siedell of Fusebox.

Understand that it’s not for everyone.

Make sure you recruit accordingly. In our experience, the best creative people crave this type of an environment and a spirit of teamwork will prevail. On the other hand, manipulative, project-hoarding, non-collaborative, and dishonest people will not last long. That’s the best part.

Embrace the chaos.

At times, it’s going to be loud, chaotic, and hard to concentrate. Turn on your radar and see if the creative solution you’re looking for is really floating around in the chaos around you. You’ll be surprised how often it is, which is the greatest creative benefit of all. Walk around. See what other people are working on. Tip in an idea on someone else’s project. In our experience, your work will get better as a result.

Tim’s take on chaos is especially interesting to me right now. Moving across country, having the house in disarray, going to conferences, working my job, blogging, Tweeting, reactivating Facebook, seeing live shows and meeting new friends is chaotic. Yet, like Tim, I have faith in the long term benefits of these actions.

Meet Matt Fischvogt.

Agency: CD, Innovation and Integration, Mullen

Key Work: “Art of the Heist” for Audi.

Little Known Fact: “However, his proudest accomplishment is cutting patterns into the outfield of Camden Yards, having been a full-time member of the Baltimore Orioles grounds crew during the 1999 season.”

[image source]

We’re looking for the best and brightest from account mangers, directors, creatives, producers, planners, etc. A little recognition in this hard ass industry is a very good thing indeed. Know someone who works their ass off and deserves to be the Hot Ad (Wo)Man of the day? Email me at superspyin at gmail dot com.

More: See all the Hot Ad (Wo)Men

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Today must be like that October day in 1994 when the first web banner appeared on a web page and everyone was excited about it without fully realizing what it all meant. The small blinking insert on Esquire’s cover is just like that — kind of simplistic and not at all scary. But you just wait.