Assorted

Guess your site visitors’ gender by looking at their browser history and comparing it with Comcast demo profiles for top sites.

Boston Globe explores the cognitive science of magic tricks. Via Neuromarketing, which builds a bridge between the article and our industry; also see our earlier posts on brand magic, corporate magic, and focus group hypnosis.

A huge list of brands on Twitter.

If you write creative briefs, take a look at how CIA approaches problem solving through asking the right questions (the original source is the Thinkertoys book).

Clicky — “one of the best web analyzers on the planet”. Actually, it’s looking pretty good.

Help a Reporter Out:  become a source for reporters looking for experts to quote

LBC signs up Whale as drive-time host

LONDON – James Whale has been signed up by Global Radio’s London talk radio station LBC 97.3 to host his own daily drive-time show.

Zach and Miri make a porn movie – poster banned.

“Zack and Miri Make a Porno” opened at the Toronto film festival last week and this poster – yes, this one on the left here – was banned because.. Well I don’t even know why.

 

Silent Bob a.k.a Kevin Smith might just be getting his fingers slapped for putting the word “Porno” in the title here – he actually had to petition the film’s rating down from NC-17 to R, and now this poster is banned by the MPAA. Whisky tango Foxtrot? The poster is humourous and fully clothed – though with two conspicuously placed heads. Is this deserving of a ban? What do you adgrunts think?

 

Only those who have done what is implied here might get – and if you’ve done it, I reckon it may be to late to save that kid with a rating. Girls are pregnant at the age of 17 – I think they might now what the woohoos and dodahs do.

 

I’d understand the ban if the “coming soon” was spelled differently. Puns like that are evil. 😉

 

 

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Nike unveils campaign to celebrate female athletes

LONDON – Nike is celebrating female athletes with a campaign entitled “Here I am”, following the personal journeys of sporting women through a book, exhibition, plus print and film ads.

Evershed hired for pivotal search role at MindShare

LONDON – MindShare has appointed Isobar’s search specialist Hannah Evershed as its first global search engine marketing (SEM) director.

New GNM ad network targets key special interest websites

LONDON – Guardian News & Media is launching an ad network that will allow advertisers to extend the reach of their campaigns by targeting key, special interest websites.

Paddington Bear returns in DDB ad for Marmite

LONDON – Paddington, the duffle-coated bear, is back on screens hawking the love-it-or-hate-it snack, Marmite.

Birds Eye adds eat-out team

LONDON – Birds Eye has launched a division to secure listings for its products in pubs, leisure centres and schools.

SABMiller to roll out globally beer brand for women

LONDON – SABMiller is preparing to launch a beer brand aimed at female consumers across its global markets.

Royal Mail TV ads to showcase business service record

LONDON – Royal Mail is to unveil a multi-million-pound ad campaign in an attempt to fend off competition from rivals.

Brands fight bloggers with ‘fact’ websites

LONDON – General Motors, under siege from internet gossip about the state of the world’s largest carmaker, this week came out fighting with the launch of a website designed to make a `distinction between the facts and rumours surrounding the company.’

Government shifts ads focus to target jobless

LONDON – The Department for Work and Pensions (DWP) is creating an over-arching campaign focusing on promoting the benefits of em-ployment as part of its plans to cut numbers of long-term benefits claimants.

Why brands love Bond

LONDON – Coca-Cola’s multi-million pound deal with the upcoming James Bond film shows that the spy continues to be a huge draw for brands. The tie-up, which will see Coca-Cola Zero rebranded as Zero Zero 7 to support the second film with actor Daniel Craig playing Bond, is the latest in a long line of collaborations.

MySpace China Says Its Chief Will Resign

The departure of Luo Chan is a setback for the News Corporation, which had licensed the MySpace brand name in China in an effort to expand its media and Internet presence.

Interpublic denies plans to merge its two UK agencies

LONDON – Agency network Interpublic Group has denied that it plans to merge its two UK media agencies Initiative and Universal McCann following the former’s loss of its flagship £75m Orange media planning and buying account last week.

Trout to launch website

LONDON – Jason Trout, the former magazine sales director at H Bauer, has re-emerged at venture capital firm Bright Station Ventures, which is looking to complement its social networking portfolio with a site for entrepreneurs, which is backed by Royal Bank of Scotland and Vodafone.

Publicis sets up buying arm

LONDON – Publicis Groupe launches its VivaKi UK Media Trading unit this week ahead of the autumn trading season, combining the buying power of Starcom MediaVest, Zenith­Optimedia and Digitas.

Cost of TV advertising set for biggest yearly drop in a decade

LONDON – The cost of advertising on television is forecast to be 22% lower in September than the same time last year, prompting calls for advertisers to reconsider their plans for the month and the remainder of 2008.

Sky Digital signs Screenrush deal

LONDON – Sky’s digital sales house, Sky Digital Media, has added another third-party entertainment website to its portfolio, Screenrush.co.uk.

News International fails to lure targets for agency account director position

LONDON – News International has been forced to downgrade the job brief for one of the top commercial positions across its newly merged sales operation after it was unable to lure across its target candidates for the role, according to Media Week sources.