Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Michele Mariani, Luca Cortesini
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Dario Digeronimo, Maria Meioli
Photographer: Eugenio Recuenco
Published: September 2008
Advertising Agency: BBDO, Berlin, Germany
Creative Director: Armin Jochum
Art Director / Copywriter: Toufic Beyhum
Director: Christof Schroeter
DOP: Vojta Pokorny
Producer: Tina Zaman
Actor: Harvey Friedman
Production Company: Playmedia
Digital Artist: Ron Geipel
Sound Design: Jan Weigel
Hey kids. We’ve played the Can you guess the movie title from just one letter? (and no, surprise, they were not all Trajan Pro.)
Now lets do it again but web-nerdier – guess the website from just one letter!
Axonoid’s guess the Logos is friendlier than the Movie guessing game as it’s case insensitive and space insensitive. Go nuts.
There’s a lot going on in this British ad for HSBC bank. We’ve got cops, lumberjacks, tree-huggers, a baby, a tragically mismatched romance and a guy in a bear suit—all set to the haunting tune of “Clam, Crab, Cockle, Cowrie” by Joanna Newsom. The epic (and topical) spot, by JWT London, is fantastically interesting and re-watchable, although it can’t quite decide if it wants to be humorous or serious. Still, it’s a 100-second ad for a bank, and I just watched it about a dozen times, so I’ll consider it a win. Via Scamp.
—Posted by David Griner
NEW YORK – Media Six Degrees has appointed Andrew Pancer, former About.com and New York Times digital executive, as chief operating officer.
Sure, Google’s Chrome browser is making headlines, so I thank you for making the bold decision to download my new Web browser, Roam 1.0, instead! I call it Roam because it lets you roam the Internet, and all the good names were taken. I also trademarked Slog and Crawl, but those names tested poorly with the focus group, who we’re pretty sure just showed up for the free cocktail wieners. My browser comes pre-loaded with lots of bookmarks, all for earlier products of mine like social networks, search engines, widgets and vlogs. There’s also a link for bankruptcy court, where I spend a lot of time thanks to those other products. Otherwise, my browser is programmed to only visit porn sites, but privacy’s not an issue. Those sites are so hot, they cause your logic board to overheat and explode, so no one will know what you’ve been up to on the Web. Those nervous nellies in the FTC have suggested this is a defect, so we’ve developed a software patch. It won’t fix anything, but installing it will give you something to do while your data fries.
—Posted by David Gianatasio
Fox Searchlight beat out competitors for distribution rights to the film, which stars Mickey Rourke as a retired wrestler looking to make a comeback.
Nothing sells healthcare—or anything, really—quite like nudity. Which brings us to “Uncovered,” an outdoor display by Taxi for Blue Shield of California that features 40 statues showing humans in “vulnerable positions.” Maybe they wouldn’t be so vulnerable if they wore some pants! The broader idea is to symbolize the 6.7 million Californians who have no health coverage. See some more pics here. The statues debuted last Friday in Los Angeles at an event with Blue Shield CEO Bruce Bodaken and former Olympic gold medal swimmer Janet Evans, who both kept their clothes on. The statues move today to San Francisco, where the public display of naked human bodies probably won’t draw all that much attention.
—Posted by David Gianatasio
LONDON – Home-shopping channel QVC has hired direct marketing agency Stephens Francis Whitson to handle customer relationship marketing as it strives to increase repeat purchase and customer loyalty.
LONDON – Sainsbury’s is to overhaul its Active Kids family and schools scheme, and has hired Initials to handle supporting in-store activity.
LONDON – VideoJug has created a video campaign for Unilever to launch its new cleaning gel Domestos Grotbuster.
LONDON – ITV has signed a deal with online gaming company Cashcade which will see the gaming brand Getminted sponsor the new series of Al Murray’s Happy Hour.
LONDON – Oasis has got together with NME to give music fans the sheet music to three of their future singles and is inviting them to post videos of themselves playing the songs to a special website.
LONDON – The second part of ITV1’s thriller ‘The Children’, starring Kevin Whately and Lesley Sharp, attracted 4.7m viewers last night but was beaten by a repeat of BBC One’s ‘New Tricks’, according to unofficial overnight figures.
NEW YORK – ABC has bought a 13 episode run of web comedy ‘In the Motherhood’, which was originally created to back Unilever’s Suave shampoo brand.
Oh good, another stupid marketing idea from Crispin Porter + Bogusky for Burger King. (It’s been a few weeks, we were starting to worry.) This new ad, airing in the U.K., shows people protesting a man who practices “polygameat,” the shameful mixing of beef, bacon and pepperoni in the not-so-delicately named Meat Beast Whopper. For some reason, women are the only ones up in arms about this. Terrific, more astute commentary on the gender wars by the same idiots who gave us the Manthem. Given the events in Texas earlier this year, this ad probably won’t see the light of day in the U.S.
—Posted by David Kiefaber
LONDON – Albion has launched a downloadable “pet hunk” widget for Remington, which will perform a strip on demand.
LONDON – Logitech has appointed DWA as its European digital media planning and buying agency following a three-way pitch.
LONDON – The Week, the current affairs digest magazine, is set to launch in Australia. The first Australian issue of the Dennis Publishing title will go on sale on 31 October.
LONDON – The relationship between the government and the advertising industry is examined in the latest show on Brandrepublic.tv.
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