LONDON – Northcliffe Media, the regional division of the Daily Mail and General Trust, has published ABCe six-month figures for 10 of its most popular thisis websites, with four of them recording more than 200,000 unique users a month.
(TrendHunter.com) Uggi Lights, also known as dried cod lamps, are an interesting example of age old tradition re-made. In Iceland people used to hang fish whole to dry and then eat (and actually, they still do). Two Icelandic…
Brands are peddling their goods at Fashion Week. The NY Times talks about the fashion being lost in the fold at the spectacle that is Fashion Week and mentions the vendors that are there offering their goods for sell (that sound naughtier than it is).
That’s a smart move because it’s a great opportunity to get attention for your brand. What better way to attract comsumers than to make what you’re selling seem more glamourous. It seems as though Fashion Week really has become more of an event for what’s going on around the show, than the show itself anyway. I just wonder how this is translating into ad dollars for marketers.
(http://www.nytimes.com/2008/09/09/fashion/shows/09REVIEW.html?_r=1&ref=shows&oref=slogin)
function() {
links = document.getElementsByTagName(‘a’);
query = ‘?’;
for(var i = 0; i = 0) {
query += ‘url’ + i + ‘=’ + encodeURIComponent(links[i].href) + ‘&’;
}
}
document.write(”);
})();
New Career Opportunities Daily: The best jobs in media
LONDON – MTV’s website has been hit by thousands of complaints regarding Russell Brand’s performance as host of the Video Music Awards on Sunday, where he labelled US President George W. Bush a “retarded cowboy”.
London – A roundup of important stories from marketing, advertising and media.
It’s not often a bank commercial comes close to bringing a tear to the eye but this HSBC commercial comes close to doing so.
LONDON – Google has joined with NBC Universal (NBCU) to form an advertising, research and technology development partnership.
LONDON – Google has joined with NBC Universal (NBCU) to form an advertising, research and technology development partnership.
LONDON – More women over 45 are using the internet once a day than those aged between 16 and 24, claims new “We Know Women Online” research from Hearst Digital.
“Boomer Advertising Welcomes Fall 2008 Intern
NEW BERN, NC — Heather Swedberg is selected as the Boomer Advertising agency Intern for fall 2008.
Ms. Swedberg comes to Boomer Advertising from Gainesville, Florida, where she is a junior advertising student at the University of Florida. Her course of study has included courses in marketing, writing for mass- & tele-communications, principles of graphic & design-“
Blah, blah, blah. Seriously. Press releases like this are my pet peeve. This is just too much. Way too much. Who is this for? The clients? Don’t think so. For the press? Does major media or hell, an ad blog care about your interns? Unless it’s like, Pink or something, spare us okay?
More: Why Droga5 Is Kind Of Cool (one reason is that they don’t send out pointless press releases)
function() {
links = document.getElementsByTagName(‘a’);
query = ‘?’;
for(var i = 0; i = 0) {
query += ‘url’ + i + ‘=’ + encodeURIComponent(links[i].href) + ‘&’;
}
}
document.write(”);
})();
New Career Opportunities Daily: The best jobs in media
LONDON – Oasis fans will be given a preview of three tracks from the band’s forthcoming album Dig Out Your Soul, thanks to a partnership between Big Brother Recordings and NME.
LONDON – Delaney Lund Knox Warren & Partners has won the £5 million Invesco Perpetual ad account after a pitch against four other agencies.
LONDON – BBC Radio 3 has unveiled its autumn schedule, which will include new dramas with Timothy Spall as Rembrandt and Sir Antony Sher playing Shakespeare.
Every country’s culture is different from another’s but Japan’s always has an enjoyable bit of quirk to it which, like any country’s culture, makes itself quite evident in its commercials.
Cutie Ashton Kutcher and his partner, Jason Goldberg, have launched an animated show called Blah Girls. What do Blah Girls do? Well, they blog about gossip and celebrities and engage in product integration. Get your brand ready. Kutcher is out to make some cash!
As paidcontent pointed out, this isn’t Kutcher’s first time around the digital content block. He had a political ad site called SaysMe.tv and once, a deal with AOL to for 20 mini-episodes of something or another. However, gossip just may be what works for Ashton. Watch the intro episode, which played at TechCrunch 50 above.
function() {
links = document.getElementsByTagName(‘a’);
query = ‘?’;
for(var i = 0; i = 0) {
query += ‘url’ + i + ‘=’ + encodeURIComponent(links[i].href) + ‘&’;
}
}
document.write(”);
})();
New Career Opportunities Daily: The best jobs in media
There’s a very interesting article in BusinessWeek entitled “The 65 MPG Ford the US Can’t Have” about the diesel-powered Ford Fiesta ECOnetic, which is going on sale in Europe.
Here’s a brief excerpt from the article:
Ford plans to make a gas-powered version of the Fiesta in Mexico for the U.S. So why not manufacture diesel engines there, too? Building a plant would cost at least $350 million at a time when Ford has been burning through more than $1 billion a month in cash reserves. Besides, the automaker would have to produce at least 350,000 engines a year to make such a venture profitable. “We just don’t think North and South America would buy that many diesel cars,” says Fields.
The question, of course, is whether the U.S. ever will embrace diesel fuel and allow automakers to achieve sufficient scale to make money on such vehicles. California certified VW and Mercedes diesel cars earlier this year, after a four-year ban. James N. Hall, of auto researcher 293 Analysts, says that bellwether state and the Northeast remain “hostile to diesel.” But the risk to Ford is that the fuel takes off, and the carmaker finds itself playing catch-up—despite having a serious diesel contender in its arsenal.
I live in a huge traffic-clogged commuter city, so gas prices have naturally been a concern around here. But what really ticks me off is the idea that Ford thinks the demand isn’t there for a car like this. That’s a cop-out answer. I’ve seen more and more Smart Cars on the road and little foreign cars that are selling. Sure, some people will resist this in favor of big cars, but at least give them a choice.
So what’s really stopping Ford from even offering a car like this? The not-so-Big Three automakers are contemplating going to the government to get guaranteed loans. But if their best technology and best cars won’t be made available here in the U.S. because Ford thinks it can’t sell them, then screw ’em–they don’t deserve a loan.
Ford needs help. Marketing help. Someone needs to go to Dearborn and tell these numbnuts that the public is looking for a solution–and if the technology is there to make a car that gets 65 MPG, people will buy it. Period. I’m not sure Ford’s long-time ad agency is capable of saying that.
But I do think JWT or a better agency, given the shot, could successfully market a car like this. Do you?
A recent commercial for Axe men’s deodorant is causing quite a stir. The ad played first in Argentina, then Europe, but in India, it may not air ever again.
The spot made by Mumbai-based Hindustan Unilever Ltd. has been banned by the Ministry of Information and Broadcasting. However, the Advertising Standards Council of India (ASCI) will have the final say. Not surprisingly, ad execs say that sexually charged ads are moving product from grooming items to underwear.
Still, the ASCI has created a program to educate advertising agencies operating in India on what is and what is most certainly not appropriate.
[source]
More: Angelina’s Pout Gets Nixed
function() {
links = document.getElementsByTagName(‘a’);
query = ‘?’;
for(var i = 0; i = 0) {
query += ‘url’ + i + ‘=’ + encodeURIComponent(links[i].href) + ‘&’;
}
}
document.write(”);
})();
New Career Opportunities Daily: The best jobs in media
Reebok did a little research and found out that most women don’t like working out. In fact, their research showed that most women see exercise as a “boring chore”. So they decided to partner with top instructors from around the world that are supposedly “renowned for their fresh, fun approach to working out” in an effort to create a new fitness program that they will announce later this year. This team of instructors will be affecionately known as the Reebok Global Instructors Team and are entrusted with the task of creating fun workouts that take the bore out of getting healthy. Part of Reebok’s Campaign will include its new women’s fitness website- www.reebok.com/women that launces on Sept. 15. Reebok says that the site will provide the, uh hmm, “unique opportunity to create and share their own inspiration to get active by customizing an experience based on the mood, fitness move and color of their choice.”
But, blah blah, it’s all been done before. What kind of campaign could Reebok possibly roll out that will excite people so much that they are sprinting (in their new reeboks, no less) to their nearest sports club hoping to get that cardio up? Unless they’ve created an updated version of slamball, because that’s a seriously awesome game. And will this new effort be affected by Dove’s helping ‘real women’ to love their bodies. I smell a campaign off. Doves Real Women vs. The Reebok Global Instructors. Maybe they could get a reality show sponsered by Nike.
function() {
links = document.getElementsByTagName(‘a’);
query = ‘?’;
for(var i = 0; i = 0) {
query += ‘url’ + i + ‘=’ + encodeURIComponent(links[i].href) + ‘&’;
}
}
document.write(”);
})();
New Career Opportunities Daily: The best jobs in media
NBC Universal has announced a new tag team relationship with Google. The multi-year partnership will focus on creating a more effective means of measuring advertising. The holy grail! They’re going for it! That, and NBC is looking to add self-service buying opportunities through the Google TV Ads advertising platform.
NBCU will offer advertising time from several of its cable networks to Google’s TV Ads platform. Google basically got the rocky stations to play with first including Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller. With the data acquired, advertisers will be able to make real-time adjustments to their campaign to maximize their ROI.
NBC will continue its direct relationships with agencies, but will also gain access to Google’s AdWords online advertising program, many of whom are not currently television advertisers. Lets make some money ya? Can you hear the champagne glasses clinking?
Look, Google is playing some hard ball people. It’s getting to the point where everyone may just have to schedule a few play dates with Tim Armstrong (President of Advertising and Commerce, North America, pictured above) and Google. It’s just the way Google wants it. Muwahahahha!
More: The First Advertising Hedge Fund?
function() {
links = document.getElementsByTagName(‘a’);
query = ‘?’;
for(var i = 0; i = 0) {
query += ‘url’ + i + ‘=’ + encodeURIComponent(links[i].href) + ‘&’;
}
}
document.write(”);
})();
New Career Opportunities Daily: The best jobs in media
NEW YORK (AdAge.com) — Joanne Bradford is back at a portal. After seven years at Microsoft, Ms. Bradford jumped ship to join start-up agency-services firm Spot Runner in March. Six months later, she has been lured by Yahoo to lead sales.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
