LONDON – The Department for Transport (DfT) has unveiled a £3m campaign encouraging consumers to drive in a more fuel-efficient way. The radio and digital-led campaign, using the ACT ON CO2 brand, will promote smarter driving techniques that will help motorists save on fuel costs. A TV campaign will follow early next year
Seems there’s a lot of hatred out there for Adobe which, as we all know, has a pretty firm grasp on advertising’s creative community.
Advertising Agency: Maruri Grey Ecuador
Creative Directors: Jorge Cruz, Fernando Franco
Art Director: Fernando Franco
Copywriter: Jorge Cruz
Advertising Agency: Maruri Grey Ecuador
Creative Directors: Jorge Cruz, Fernando Franco
Art Director: Fernando Franco
Copywriter: Jorge Cruz
Unexpect the expected.
Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director / Illustrator: Joel Arbez
Copywriters: Saro Ghazarian, Sebastian Wilcox
Unexpect the expected.
Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriters: Saro Ghazarian, Sebastian Wilcox
Illustrator: Mike Kerr
Unexpect the expected.
Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director / Photographer: Joel Arbez
Copywriters: Saro Ghazarian, Sebastian Wilcox
Unexpect the expected.
Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriters: Saro Ghazarian, Sebastian Wilcox
Photographer: Jean Perron
Unexpect the expected.
Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriters: Saro Ghazarian, Sebastian Wilcox
Illustrator: Kim Smith
Unexpect the expected.
Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Copywriters: Saro Ghazarian, Sebastian Wilcox
Photographer: Jean Perron
Unexpect the expected.
Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director / Photographer: Joel Arbez
Copywriters: Saro Ghazarian, Sebastian Wilcox
Unexpect the expected.
Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director / Illustrator: Joel Arbez
Copywriters: Saro Ghazarian, Sebastian Wilcox
Unexpect the expected.
Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director / Photographer: Joel Arbez
Copywriters: Saro Ghazarian, Sebastian Wilcox
In the ongoing and every growing discussion about the value of Cannes, Big Science, a Pittsburgh based production studio, has decided to add their two cents. The agency had performed some work for Microsoft through McCann’s T.A.G unit (the only good McCann unit, just sayin’). McCann filled out their entry forms and like a good traditional agency made sure that Big Science was listed.
Just a note to David Lubars – this my friend is how you work with production companies.
T.A.G and Big Science won two Grand Prix Lions. President of Science, Jay Green, said that those wins led to a slew of calls from potential clients. The win led to agencies calling for the shop’s reel including JWT and big shots like director Peter Jackson.
While the value of an award is often debated here and on other blogs, as a morale booster for the team? It can’t be beat. As a possible angle for new business? It appears that makes the list, too. That is, if your company even makes it onto the entry form.
More: Bullshit On Cannes – The Value Of The Brand And The Win
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New Career Opportunities Daily: The best jobs in media
LONDON – MTV has signed a sponsorship deal with Virgin Trains for the upcoming MTV Europe Music Awards, which includes supporting the award to celebrate the best UK artist – New UK and Ireland Act.
LONDON – Jobsite, the recruitment website, has hired Publicis Groupe agency MediaVest without a pitch to handle the media planning and buying for its forthcoming £15m cross-media campaign.
LONDON – EDF Energy and Toyota today announced the start of the road trial of Plug-In Hybrid Vehicles (PHVs) in the UK. Toyota’s current hybrid cars will be trialled over a 12-month period as part of EDF’s everyday company fleet. The first European PHV test was carried by the same brands in France from September 2007.
LONDON – The government has appointed M&C Saatchi to create a multi-million advertising campaign to support the launch of its controversial £20 billion ID card scheme.
Directors? It’s time to get your gear together and submit to Creativity’s Directors to Watch report. The magazine is looking for:
directors who’ve had no more than three years of experience,,but we’re very also open to breakout talents (those who’ve been directing for a while but have recently shot into the spotlight thanks to feats of filmic genius) and to directors outside the U.S. we might not be so familiar with.
I like Creativity. It’s young, looking globally with a bit of humor thrown in. When I say, humor, I mean in that Economist magazine kind of way, where the laughter comes from the side of the mouth, more of grunt of appreciation really. That said, they’re like the Tokion or The Fader of ad mags (a little down town, a little edgy) and who doesn’t love that?
Get the submission details here.
More: Wal-Mart Agrees That Obama Eats Babies?
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New Career Opportunities Daily: The best jobs in media
LONDON – Sir Martin Sorrell has warned ITV against reducing its £1bn programming budget, despite the pressure the commercial broadcaster is under from falling advertising revenues, according to a report.
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