Hasta La Creative!

To help boost and build the Coke Zero brand, Cocal Cola Great Britain has reportedly teamed up with Sony Entertainment to promote the next James Bond film titled “Quantum of Solace” which is slated to open in the UK on October 31 and in the US by November 14.

The deal likewise includes a change in packaging and a temporary name change while the movie is being shown to Coca Cola Zero Zero Seven. The familiar logo of the 007 agent is likewise affixed on the containers which may likewise become a collector’s item due to its limited production in connection with the film.

Coca-Cola Zero Zero 7 will have specially crafted bottles featuring the 007 logo, a picture of star Daniel Craig and the new film’s title. (Bond fans will most certainly note the gun-barrel detailing on the Coke bottle’s familiar contour.)

(Source) Advertising Age

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

Writing in Adweek, Bob Greenberg, chairman of R/GA in New York works out one of the more important topics of our advertising day. Namely, how in the world a brand can remain consistent in its messaging when it has to be everywhere at once, constantly on and open to dialogue.

First, brands cannot be created and managed in a top-down approach. Gone are the days when branding companies could create a brand identity accompanied by a dense, rarely read instruction manual on how to apply it across media. Brands are no longer static. Today they’re fluid, flexible and nonlinear.

Second, branding can no longer work as effectively on its own as it once did. In our Web 2.0 world, branding has converged with design and advertising. Not too long ago, each of these disciplines had a specific role, a distinct purpose. In some ways, each still does. Today, however, the disciplines have become so intertwined that they work best when working together.

The best digital branding happens when the process is completed from conception to execution by one agency. That agency can ensure the brand system is dimensional — working across more channels, executions and applications including animation, functionality and the little beeps you hear when you click on something.

Some key takeaways from this, and from my own migration experience to digital: Forget about what kind of agency you run, and hire the best designers you can. You’re going to need them. Second, agencies need people who can bridge the traditional approach–one often held tightly to in this ever-changing, sometimes frightening world–with the digital approach. Both have their own languages and frameworks, and both need to be fully understood by “the translators,” in order for full and consistent buy-in to be achieved.

Reading through my news sites this morning, looks like Mac is again buying ads that dominate — and reference — the newspaper home pages they appear on, such as The New York Times.

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Two of our spies have made a point to mention Kunal Muzumdar and Casey Ingle in the many breaths emitted on Campbell Ewald’s behalf.

The two are touted as the best account planning folks CE had. You’ll recall the 20 layoffs that went down a few weeks back. Muzumdar and Ingle were savvy enough to get out on their own, both landing in Seattle. Ingle, CE’s former VP of account management ended up at Cole & Weber United (which recently didn’t win Amazon). Muzumdar is reportedly serving at AA|RF.

A second spy said this of the two: “They were two of the smartest minds in the building. The kind of people you build an agency around and nurture. When those are the people leaving your shop, the canary’s six-feet under.”

Click continued for another glass of juice.

More: Hot Ad (Wo)Man Of The Day: Karama Horne

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