Hasta La Creative!

JC Penney’s Crue Boarding is giving away rebates for the full purchasing price when you send them an e-receipt and a shot of you wearing their gear.

LONDON – ITV is the latest broadcaster to turn to tried and tested formats to help boost audiences with the news that it is to revive The Krypton Factor after a 13-year absence.

LONDON – The Victoria & Albert Museum has enticed a network of bloggers to become rookie secret agents through a word of mouth campaign for its Cold War Modern exhibition.

LONDON – Boots has narrowed down the search for a direct agency to handle its Advantage Card account to three following the removal of Rapier, Ogilvy, WWAV Rapp Collins from its earlier shortlist.

This ad for Ortega has been making the rounds on gossip sites for a few weeks now, but we’d be remiss if we didn’t share such a high-water mark in the exploitation of young Olympians. I mean, come on, are we really supposed to believe that no one who wrote, directed, appeared in or approved the ad realized that by saying, “It makes my taco pop!”, 16-year-old gymnast Shawn Johnson was going to become a laughingstock? A friend of mine pointed out that if the taco-pop line was so vital to the script, why couldn’t one of the two male gymnasts say it? In the end, I have a feeling this was just one of those cases where everyone involved under age 30 kept their mouths shut, suppressed their giggles, and failed to muster the courage to say, “You know, Mr. Ortega, there’s a teeny, tiny chance this line might get misinterpreted.”

—Posted by David Griner

LONDON – VCCP is helping re-launch the Jordans muesli range with a press and poster campaign highlighting the brand’s commitment to growing all cereals in a natural way.

LONDON – David Balko, Draftfcb’s new-business director, has been put at risk of redundancy.

LONDON – Jamaican beer Red Stripe has signed a deal to sponsor the Q Awards 2008 in a bid to strengthen its link to live music.

Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Lee Griffin
Copywriter: Matt Gray
Released: September 2008

Solve it yourself with Famastil tools.

Advertising Agency: E21, Brazil
Creative Director: Pablo Bohrz
Art Director: Marton Santos
Copywriter: Luciano Sobrosa