Be My Art Director

Someone is looking for a creative partner. Who? Not sure, but they’ve posted this wild (har, har, har) help wanted ad on YouTube in attempt to find a match. We’d like to help and so, have pasted it for our almost feral and talented audience to view.

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Hunting Your Own Meals – The Sarah Palin Diet (GALLERY)

(TrendHunter.com) Sarah Palin has quickly been hurtled to fame, and like many other female celebrities, people want to know how she keeps in shape.

The Sarah Palin diet consists of good ol’ Alaskan high protein staples…

Juan Cabral Says Goodbye

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The talented Juan Cabral of Fallon UK has decided to back his bags and move back to Argentina. He is expecting his first child and would like to be closer to his family.

Fallon has said that Juan will continue to work for the agency and keep his job title of creative director.

[source]

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Element 79 Loses Another Piece of PepsiCo Business

CHICAGO (AdAge.com) — Omnicom Group's Element 79 has lost the $120 million Quaker Oats account, believed to be the last piece of PepsiCo business housed at the agency. Earlier this year, Gatorade, Tostitos, Lays, Tropicana and Propel all departed the shop; including Quaker, the value of the combined accounts is estimated at $440 million.

Celebrations of Inventiveness – American Photo Annual Favorites (GALLERY)

(TrendHunter.com) The staff at American Photo magazine have picked their choices for the best fashion photography work of the past year. The magazine asked 25 fashion publications to submit their three favorite images for…

X-Ray Walls (FOLLOW UP) – Out of Bounds by Chris O’Shea (VIDEO)

(TrendHunter.com) Imagine if you could point an x-ray flashlight at a wall and be able to see what lies behind it – just like Superman with his x-ray vision. That’s what Chris O’Shea did with his “Out of Bounds” gallery…

Coke PR Exec Mattia to Retire in February


NEW YORK (AdAge.com) — Tom Mattia, senior VP-worldwide public affairs and communications at Coca-Cola Co., is retiring from the position he has held since January 2006. He will be succeeded by the man that he succeeded in the role, Clyde Tuggle, currently president of the company's Russia, Ukraine and Belarus business unit.

What The…? Mazda And Doner’s New Spot

Mazda North America has relaunched the Mazda 6 with a broadcast spot titled “Stadium.” It debuted during ESPN’s Monday Night Football. I happen to be in the market for a vehicle, so I watched the spot, before reading the Adweek article in its entirety. You can too. It’s above.

Rob Strasberg, EVP, CCO and the Doner agency is behind this one. Mike Nakashima, the client’s director of marketing, told Adweek that the target is women and men, 30 to 50. Okay, I’m in the target demo.

He also says: “Historically, the marketing tonality has been ‘fun to drive,’ which is still at the core of our brand. Now, we’re adding more rational, pragmatic reasons to buy.”

The commercial, oddly, doesn’t send any messaging to consumers about these pragmatic reasons. In fact, having a car enter a bleak futuristic arena where a queen rules from on high, is not pragmatic. Not even close. Maybe Nakashima doesn’t know what pragmatic means?

The copy doesn’t help. It reads in this order: “The all totally, completely, 100% new Mazda 6.” And then on successive title screens, “Bigger. Faster. Smarter.” Lets not get into the repetitive nature of that first line. Roll off the tongue it does not.

And this folks is what is wrong with car marketing. I don’t know the Mazda 5, so, the 6 is smarter and faster. Great, but I have no qualifiers, no reference points. And as I mentioned above, the message that there are rational reasons to buy this vehicle doesn’t translate. Everyone says their car is new. Tell me how! For the love of gawd.

The article goes on to say that Nakashima described his first project with Strasberg as “unusually productive.” While it’s great you guys liked working together, the execution was average at best and that is not a good thing.

Mazda sales are down 2 percent through August and the Mazda 6 is down 4 percent on the year. The company, today, dropped to its lowest point in seven years on the exchange. That means that yes, you’re getting crunched by the economy just like everyone else. It’s time to take stock and reassess. It’s time for Doner and Mazda to course correct. With the current shift away from sport utility vehicles, the mid-size car segment should gain some ground. Mazda! Doner! Don’t miss out. Be mavericks! Talk to consumers, don’t just flash the spinning tires like your competitors.

Right now, consumers are hemming in spending, worried about gas… how is it that faster, bigger is something you thought consumers would want to hear? There’s some great things going on for Mazda like being voted one of the most reliable cars in the marketplace or the advanced green-tech that their engineers are working on. Car geek blogs, which consumers tend to pass by until they’ve narrowed down their choice, are noting that the improved ability to slice through the wind” helps with fuel efficiency and by golly – safety! What mother doesn’t love that? What American citizen is not trying to cut down the gas bill?

The article does not go into ancillary advertising and marketing programs. I really hope there are some. The car, by all accounts, is more than a pretty face, so what’s with the commercial?

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Shockworthy TV Ads – Krazy Glue Severed Head Commercial

It was the teenage girl yelling, “We have a severed head over here!” that immediately grabbed my attention. Having missed the very beginning of this 16-second commercial for the famous brand of super-strong…

Tiny SUV Crossovers – The Mini Crossman (GALLERY)

(TrendHunter.com) What’s bigger than a bread basket, but smaller than a Honda Civic? The Mini Crossman–a crossover SUV that looks deceptively like the diminutive Mini Cooper. It won’t share the “Cooper” of its closely…

DIY Severed Head Fixes – Shocking Krazy Glue Commercial

It was the teenage girl yelling, “We have a severed head over here!” that immediately grabbed my attention. Having missed the very beginning of this 16-second commercial for the famous brand of super-strong…

Nina DiSesa’s Video Guide For Ladies Climbing The Ladder

Nina DiSesa, author and chairman of McCann Erickson in New York, recently told USA Today when it comes to employee motivation she believes that:

“All the mushy e-mails and letters of praise aren’t worth anything. Believe me, I have tried to keep people happy with love, but it only goes so far.”

If you recall, Nina’s book was all about seducing the boys club as a method to rise up the ranks in the ad game. Thankfully, in the midst of her book tour, Nina gave a bunch of talks that brings the book to life like her principle of S&M – seduction and manipulation. Ladies, DiSesa wants you to listen up, take her advice, her wise words. Say things like:

“You’re such a little prick. I don’t know why I love you so much.” This is her guiding principle of getting their attention: mix up the bad and the good. Show love. Men like that. You know, make their dick feel small and then give them good stuff. This my friends, is how Portnoy’s Complaint came to be.

She also has some reasons why women need to be at the top of the ladder. One is:

“The way a man’s brain works is that he has a pre-conceived idea based on how prepared he is.” She finishes that thought and the video with, “You want to have a women in the room who are senior enough to make their feelings known and to debrief you from the other side. You know… From a person whose left brain is actually talking to their right brain.”

Ah, Nina.

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2016 Olympic Logos – Shortlisted Cities Begin Campaign (GALLERY)

(TrendHunter.com) I happily accept that the UK logo for the 2012 Olympics is beyond bad. To be honest, the only person who does not seem to hate it is the designer, oh and his mom. And that is just in the UK.

So with…

Deep Spring: Blackcurrant

Blackcurrant

Advertising Agency: Ogilvy New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Head of Art: Nic Hall
Art Director: Amy Cattanach
Copywriter: Charlotte Henry
Photographer: Jonathan Knowles
Retoucher: Adrian Fitzgerald

Deep Spring: Apple

Apple

Advertising Agency: Ogilvy New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Head of Art: Nic Hall
Art Director: Amy Cattanach
Copywriter: Charlotte Henry
Photographer: Jonathan Knowles
Retoucher: Adrian Fitzgerald

Hot Ad (Wo)Man Of The Day: Kevin Slavin

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Meet Kevin Slavin.

Agency: Managing Director and co-Founder of area/code

Key Work: MTV’s Backchannel for The Hills

Recent Work: Sharkrunners for The Discovery Channel, The Sopranos Connection for A&E Networks

Little Known Fact: For over five years, Kevin was the Vice President, Digital Markets, at SS+K

Quote: “We’re trying to restore why we play games in the first place. We’re making a transition from games being played alone to being played with other people. These are rich elements that make better games categorically.”

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Humanized Drawings – Untooneds by Mataleone (GALLERY)

(TrendHunter.com) Trendhunter has found some awfully good untooning trends. Here is the work of Mataleone, a Brazilian whiz at Photoshop. His unique work is in the humanizing of drawings and cartoon characters. By far,…

Raw and Uncut

“A certain … interactive agency, **** *** *****, has a nasty habit of dealing with people who leave. A Sr designer with a foreign visa gave his 2 weeks notice recently and management made him leave that day. He ended up having to leave the country as a result because of his visa situation.”

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Mexican Billionaire Buys a 6.4% Stake in Times Company

Carlos Slim Helú, the Mexican telecommunications billionaire, and his family have acquired a 6.4 percent stake in The New York Times Company, he revealed in a regulatory filing.

Shockworthy TV Ads – Krazy Glue Severed Head Commercial (VIDEO)

(TrendHunter.com) It was the teenage girl yelling, “We have a severed head over here!” that immediately grabbed my attention. Having missed the very beginning of this 16-second commercial for the famous brand of super-strong…