MINNEAPOLIS (AdAge.com) — Starting with NBC's "Sunday Night Football" game between the Chicago Bears and Indianapolis Colts, which scored a first-place 7.4/19 rating and share, pigskin programming accounted for the first seven of TV's top slots.
In installment 2 of Microsoft’s avant-garde repositioning extravaganza, Bill Gates and Jerry Seinfeld try the simple life.
NBC Universal has already sold 85 percent of the commercial space available for next year’s Super Bowl and that’s despite a ten percent increases in pricing. At least 12 of the total 65 spots were sold for $3M each. Ten spots are left. Any takers?
Adweek recently featured an article about how marketers are going to continue to buy television time. If they’re going to purchase a prime time spot during Fringe or Desperate Housewives, then they most certainly won’t be turning down the Super Bowl. Despite a troubled economy:
Overall, national advertisers are expected to finalize Q4 prime-time upfront advertising “holds” to “orders” of more than $2 billion, with only about 2 percent canceled of the total put on hold during the upfront. The cancellation rate has been about 3 percent in recent and more economically rosy years.
Despite that hating, television remains in the picture. I’m more interested in finding out who is going to be doing the half time show. Come on, Rihanna!
More: ABC’s Own Private Bullshit
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New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) Okapi Pictures, Sarah Palin hunting and Kylie Monogue considering lesbianism are all topping our daily charts. But the hottest post is killer cluster with 77 Pro-Geek Innovations.
To kick things off,…
(TrendHunter.com) It was only a matter of time before IKEA ventured into coffins. Artist Joe Scanlan has created simple coffins for $15,000–or a book for $27.50 that tells you how to make your own coffin from IKEA parts…
(TrendHunter.com) Several videos are popping up on YouTube about John McCain being as “McDumb as Bush” (Obama must be loving it). The most common clips are about John McCain’s horrid performance as a student and his computer…
(TrendHunter.com) Designer Robert Nightingale combats skyrocketing gas prices and turns hitchhiking into an adventurous and thrilling ride with his Hitch concept design in the 2008 Fiat Design Competition ?Smiles From A…
LONDON – British men are politically apathetic, worried about wrinkles and more likely to reject labels such as “metrosexual”, according to new research from Discovery Networks.
There are stranger ways to encourage people to vote but this one from Declare Yourself featuring an undressed, taped up Jessica Alba is up there on the strange list.
(TrendHunter.com) Celebrity hairstyles will always influence what is trendiest at hair salons. Ask any hairdresser and they will tell you whatever cut or color the hottest celebs are modeling is what they are most asked…
Everyone’s had a crush on a co-worker.
Once again, Verizon positions dads as blithering, socially-inept idiots.
GSD&M has two media and buying clients going into review: BMW and John Deere. No, the creative is not in play.
In regards to BMW, Munich has mandated a review every three years, so through no fault of the agency’s the account will go into play. John Deere has no such clause.
The agency told us that they will defend on both accounts. It is unclear who else will be named to pitch.
More: The “G” And The Missing “T” In GSD&M
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New Career Opportunities Daily: The best jobs in media
One of the things marketers must do is understand their audience, and if they want to increase market share, they must also understand the audience who isn’t yet sold on their product or service.
I’m intrigued by the idea that Democrats understand their base–which is really a coalition of disparate interests–but that they fail miserably when it comes to understanding the people who consistently vote against them. From a marketer’s perspective, non-Dems ought to be seen as future customers who have yet to be converted to a better offering. Sadly, that’s not how the brand managers in the Democratic camp see “the people.” A fact which increases partisanship at a time when unity is sorely needed.
Judith Warner, a Dem and a journalist, ventured deep into Red territory this week, attending a McCain/Palin rally in Fairfax, Va. This is one of the things she heard from the podium:
“I hope they brought their own Brie and Chablis with them,” Fred Thompson said, to raucous laughter, as I willed myself to disappear, remembering, with a shudder, that my children had demanded Brie for breakfast only that morning.
Thompson was referring to the “lawyers and scandal mongers and representatives of cable networks” descending on Alaska, in effort to learn more about Sarah Palin.
The complexity and duplicity in this kind of language is daunting. How did a political party run by the richest people in the world, manage to portray the American workers’ party as elitists?
(TrendHunter.com) Sarah Palin fever shows no sign of cooling down. She’s even going to be on SNL! Well, kind of.
After telling you about Sarah Palin look-alikes, we can follow up by telling you that one dead ringer for…
NEW YORK (AdAge.com) — In the latest Microsoft ad out of Crispin Porter & Bogusky, Bill Gates and Jerry Seinfeld try to blend in. In the ad, the pair is trying to reconnect with "real people," living with a more quirky than typical American family. The campaign's latest installment prompts more laughs than the first and, again, Mr. Gates shines.
(TrendHunter.com) Turns out Jesus hanging on the cross can be practical as well as religiously significant.
This coat hanger piece from Paris born designer Eric Morel is at once a religious relic, functional coat hanger…
http://www.glossyinc.com/biscuit/polarbears.html
Advertising Agency: Ogilvy, New York, USA
Vice-Chairman, Creative: Chris Wall
Group Creative Directors: Chris Mitton, Terry Finley
Senior Art Director: Dustin Duke
Senior Copywriter: Jon Wagner
Agency Producer: Carrie Simon
Director: Tim Godsall
Production Company: Biscuit Filmworks USA
Sr. Executive Producer: Shawn Lacy
Executive Producer: Holy Vega
Line Producer: Jon Messner
DP: Bryan Newman
Editorial: Geoff Hounsell, Lost Planet
Artist: Josh Harris
Musical Artist: Stars of the Lid
Since the beginning of August, small white dolls – unbranded, plain white male and female figures who prompt passersby to “Text 411 to 10987” – began appearing at select locations in Toronto’s downtown core. The figures have shown up in the form of chalk art, sidewalk washes, tree hangers and through the first Canadian use of ‘Flogos’ (flying logos), culminating in the appearance of the 30-foot versions. It has been revealed that these dolls are “Fidolls” and part of a campaign for Canadian wireless company Fido to promote Fido Sessions, a quarterly series of events promoting art, travel and design.
Advertising Agency: Bos, Toronto, Canada
Creative Directors: Chad Borlase, Gary Watson
Art Director: Ibraheem Youssef
Copywriter: Mwewa Frederick Nduna
Client Service: Jennifer Sullivan, Katherine Fryday
Media Agency: Bos, Toronto
Media Planners: Kyleen Labreche, Jill Wellard, Emily Ouellette
Event Planning: District Lifestyle Marketing, Toronto
Vivienne Tam unveiled a hot new fashion accessory at her fashion show during Bryant Park’s Mercedes Benz Fashion Week – a red hot HP laptop with her signature peony design.
The HP Vivienne Tam edition…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
