LONDON – Kameleon, the newly launched brand partnership agency set up by former Mindshare employees, has been appointed by music event outfit RockCorps to help develop strategy for Europe and the US.
A few years ago, Alex Blumberg, a producer at the public radio show “This American Life,” asked: “Why are they lending money to people who can’t afford to pay it back?”
(TrendHunter.com) The Inconvenient Youth, a group of teens dedicated to raising awareness of global warming, are acquiring a cult following.
Their goal is to inspire and motivate young people to rally their peers together…
This is pretty stupid. No, it’s idiotic.
So how do you promote a Philadelphia bar called Pub and Kitchen? You invent a mythical animal called Pabbit and make it your new logo
(TrendHunter.com) Mothers are always telling their children not to play with their food. In this case, that message clearly fell upon deaf ears.
These meat-made gadgets gives a whole new meaning to having fun with your…
There are a lot of agencies in the world. We noticed that we spend a lot of time talking about the death stars (like McCann Worldwide) and mega-rebel alliances such as Droga or CP+B. The galaxy is full of smaller agencies that are doing bad, good and great work that is worth taking note of.
An agency caught our eye this morning. Why? Lets start with mentioning that Biggs/Gilmore won 20 WebAwards in an annual competition sponsored by the Web Marketing Association. Twenty. Naturally, the Michigan based shop made the list of most awarded agencies. In 2007, they took home the Top Agency Award. This year, they were second. They beat out Tribal, Avenue A, all the usual suspects.
Pretty sweet. The agency, founded in 1973, has quietly been holding down interactive work for clients such as Kellogg’s, Kimberly-Clark and Johnson & Johnson. From 2006 to 2007, the shop increased revenue by 10.5%. Nice job.
BG is run by Mike Gerfen, President and Jane Tamraz, CEO. Tamraz is a true Michigan woman having gone to Michigan State University and worked as the director of marketing for a Michigan-based health-care system before joining Biggs|Gilmore.
Andy Gould is the ECD along with Marino Puhalj. Darrel Smith is the vice president of interactive-services department with Dean Suarez-Starfeldt strategic-planning function.
We’ll be keeping an eye on them from here on out.
More:
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New Career Opportunities Daily: The best jobs in media
LONDON – The Competition Appeal Tribunal has backed the Competition Commission’s original ruling that BSkyB must sell down its stake in ITV from 17.9% to below 7.5%.
NBC Universal’s recent win over the Weinstein company on the matter of Bravo’s “Project Runway” may land the show in the prime time, according to a source close to the issue. But finding a space for ‘PR’ in the already tightly packed NBC line-up may not be easy, and would be seemingly out of place.
And nothing’s permanent yet. Weinstein, which apparently got hold of the show by threatening to air personal secrets about NBC President and CEO Jeff Zucker (as well as other high-up NBC and GE folks), could have avoided the court matter by simply waiting for NBC to take a look at the deal.
Bottom-line, the show has to be re-branded for whichever network it’s headed for. And to coincide, ad dollars will likely be reshuffled, too. We’re eager to hear how NBC plans to align ‘PR’ in coming weeks, as the next season is just a breath away (in entertainment years).
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New Career Opportunities Daily: The best jobs in media
LONDON – VideoEgg, the online advertising network, has launched AdFrames, a new model for online rich media ads based on consumer engagement.
(TrendHunter.com) Despite the advent of television and the computer, there are still plenty of people who like to read. Holding a book or a magazine satisfies our sense of touch (and possibly smell if the book is old and…
It’s dark out there with ad spend forecasters continuing to downgrade their estimates.ZenithOptimedia and Magna have lowered their growth estimates to low single digits. From Mediaweek:
“But privately, some industry executives now believe this year’s ad spend might actually end up in negative territory, and might not improve at all in 2009. They point to figures just released by Nielsen Monitor-Plus that show a first-half U.S. ad spend decline of 1.4 percent, compared with the same period in 2007-”
The Association of National Advertisers reported over half of their members are expecting to cut their media budgets in the next six months and our looking to scale back marketing efforts.
Steve Lanzano, chief operating officer at MPG North America is pretty sure that 2009 is going to be a very difficult year calling it “daunting out there.”
Hmm… What did Marc Goldstein, president and CEO of media agency conglomerate GroupM North America, say at Advertising Week? Oh riiiight. That everything would be just fine. Ha! Don’t worry too much. There is a silver lining: “The continuous decline in the US spend on advertising is certainly not a worldwide phenomenon,” said Avi Bhojani, CEO of Bates Pan Gulf Group.
Still, is your stomach feeling shaky? Mine is.
More: Turf War: Can Michael Donovan Hang On?
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New Career Opportunities Daily: The best jobs in media
Agencies Peacock and Lonely Duck got together and created the 100%-flash based code-cracking website “welcome to the list” where there are lots of interesting programming problems to be solved. The ones who solve the problems the fastest have 100 jobs at ÅF to choose from – because this is actually a recruiting site. The game ends the 31st of October.
But that’s not all that is hidden on this site, there are also 1500 Jolt Cola’s hidden as easter eggs everywhere. And since I’m not looking for a job as a programmer, I challenge you to find more of them than I have! 😉
(TrendHunter.com) Imagine coming across zebra crossings that are the shape of a bootprint, lined with painted barbwire, a V.I.P crossing with a roped barrier or even a lit firecracker. Various creatures sit on the shadows…
LONDON – Broadband company Tiscali will screen nine full-length films from the Raindance Film Festival live online, including Brit flick ‘One Day Removals’ and music documentary ‘Agile, Mobile, Hostile’ about the life of R&B legend Andre Williams.
LONDON – Trinity Mirror is rebranding its regional division from Birmingham Post and Mail to Bpm Media (Midlands) in an attempt to better reflect the group’s multi-platform approach to news.
LONDON – The Department for Children, Schools and Families has launched the UK Council for Child Internet Safety (UKCISS) today, a new initiative designed to help keep children safe online.
LONDON – Pearlfisher has produced a new look for Jordans’ muesli range, with the new packs appearing in Asda stores nationwide from today.
(TrendHunter.com) What do Frank Lloyd Wright, Mies Van der Rohe, Willem Dudok, Jean Prouve, Arne Jacobsen and Norman Foster all have in common?
For starters, each is a world famous architects. Secondly, each “tried…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
