Hasta La Creative!

A study finds that companies should use English when advertising luxury goods, but use a hybrid of English and the local language for household necessities.

(TrendHunter.com) Agent Provocateur may be looking to expand their appeal to the younger set by teaming Peaches Geldof up with Daisy Lowe in their ad campaign called Season of the Witch.

Agent Provocateur has been able…

(TrendHunter.com) Whether you’ve never posted or printed an unaltered digital photo of yourself or you’re just a big fan of artistic photography, chances are you’ve heard of Adobe Photoshop.

This powerful image-editing…

NEW YORK (AdAge.com) — It's not as sexy as the presidential race, but the campaign to decide whether the Yahoo-Google search-ad partnership is good or bad for online advertisers is just as heated.

NEW YORK (AdAge.com) — Cyrus Mehri, one of the nation's top civil-rights attorneys and a man who has been dubbed one of Washington's most feared lawyers, has turned his attention to the ad industry's woeful diversity record.

NEW YORK (AdAge.com) — In inking the pact with Google, NBC Universal, one of the nation's best-known media brands and a giant of the broadcast and cable worlds, has decided to allow a third party to sell some of its ad inventory

Job changes stir up many emotions, but once you've given your notice — or digested the news that your services will no longer be needed — it's time to become a change optimist and look forward.

Why do so many customers remain unsatisfied when dealing with business service personnel? Why does achieving overall customer satisfaction appear so hard to accomplish? Developing, implementing and, importantly, monitoring effective training programs is a CMO's responsibility.

NEW YORK (AdAge.com) — MySpace's grand music experiment is launching this month — and it'll be as much a test of how advertisers can help underwrite the music industry as it will be of the portal's most ambitious launch since, well, its own birth four years ago.

BATAVIA, Ohio (AdAge.com) — Arbor Strategy Group, a new-product consulting firm that has tracked the history of package-goods launches for many years, found most categories ultimately spawn a product labeled "total" or "complete" at the tail end of a lengthy bout of product and benefit proliferation. Then competitors start all over again with single-benefit claims.