New Belgium Brewing Gives a Sip of Their Creative Process

New Belgium Brewing, to whom many attribute the continued success of the craft brew market, gives an insightful view inside their creative process for new product launches.

Their most recent offering is Giddy Up, an lemon peel brew infused with espresso. A quirky beer with an even quirkier label showcasing a rooster standing atop a horse set.

Some have wondered where the name, and more prominently, the label image came from. Well, here’s the story of Giddy Up. It started as a naming brainstorm. It ended with a personality. And a really big…

Giddy Up. Ale brewed with lemon peel and infused with espresso.
The email exchange is pretty brief – my guess to avoid the rejected ideas – but I would be interested in seeing the timeline associated with the email exchange.

Get a look at the whole story on The Tinkerer, the official blog of New Belgium Brewing.

16 Pixelated Designs – Digital Does Reality (CLUSTER)

(TrendHunter.com) In 2008, we’ve realized those little inadequate squares on the computer screen aren’t so bad after all. In fact, we became so accustomed to pixels, we kind of miss them now that we have gone (vector) sophisticated. …

Political Drag Contests – The World’s Most Powerful Men As Women (GALLERY)

(TrendHunter.com) If Obama was a woman, he might look something like this. This Worth1000 photoshop contest features the world’s most powerful men as women. All the greats are included in this virtual drag contest, and…

Guiness “Tornado” Shows us How it’s Done (The Beer, not Advertising)

This interesting take on the Guiness brand portrays something we’ve yet to fully understand about the beer, but we’ve always wondered about. That of course, is how the brew is made. The opening scene is of a tornado, lashing about the countryside. We follow the twister, and a crew of storm chaserish people who are chasing after it, ala Helen Hunt and Bill Paxton

Before too long, it’s picked up speed and debris, and the vortex has turned a distinct chocolatey-brown, with a slight hint of foamy tan at the top. Then, the largest of the storm-chasing trucks parks, and some kind of vacuum is turned on. As the tornado passes over the truck, the twister is sucked in, and the winds immediately calm.

Finally, a small door opens on the side of the truck, revealing several bottles of Guiness. We cut back to a bar scene where a man says, “…at least that’s what I heard.” Cue lame alert.

Click continued to learn who’s responsible.

More:Nice Guiness, Wanna F***?

continued…

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New Career Opportunities Daily: The best jobs in media

Nature-Inspired Home Decor – Organic Interior Design (GALLERY)

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Sickening Searches – T-Mobile Likens Competitors to Cow Bums

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To illustrate that they’ve “already searched the other four…

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Politicial Parody Attacks – Hockey Moms Against Sarah Palin

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More evil flash banner ads, this time they will hijack your clipboard.

It’s been a while since we talked about banner ads being hijacked for malware spreading, sadly this does not mean that such banner tricks aren’t around anymore. Here’s a new twist – booby-trapped Flash banner ads can hijack your clipboard – feeding it a hard-to-delete (you must quit your browser) URL that points to a fake anti-virus program. If you are the type who copy-pastes a lot when you surf around the web, this will be super annoying.

Mac users, don’t look smug – it affects us too. Apple forums has some discussions on it:

This has happened to me twice now, on two separate computers at work. My clipboard has been hijacked with this:

http:// —-evilsite——-

And once it’s in the clipboard, I can’t copy anything else over it until I’ve restarted the machine.

It’s easy to use Flash with ActionScript code to load a malicious URL into a target clipboard says security researched Avid Raff and demonstrates it here (non-evil URL but at that link he will show you the clipboard hijack). See there is a snippet in Flash that you may use called System.setClipboard(), I have no idea what that was originally intended for. Flash documentation reads:

The System.setClipboard() method allows a SWF file to replace the contents of the clipboard with a plain-text string of characters. This poses no security risk. To protect against the risk posed by passwords and other sensitive data being cut or copied to clipboards, there is no corresponding “getClipboard” (read) method.

Right, except of course when people but evil URL’s in your clipboard and trick you into visiting bad sites that way. Should we stop copy-pasting or will Adobe come to their senses and create a dialogue window warning that the clipboard is being used like they do when the Camera.get() or Microphone.get() are called?

read more

Bathroom Decor for Gamers – Tetris Tiles (GALLERY)

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Luxury Market Braces for Slowdown

NEW YORK (AdAge.com) — With massive layoffs expected in the banking industry and the economy in turmoil, marketers are beginning to fear that consumers of luxury goods will be snapping their wallets shut.

Sickening Searches – T-Mobile Likens Competitors to Cow Bums (GALLERY)

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Troubled Financial Cos. Must Talk to American Public to Quell Fears

NEW YORK (AdAge.com) — News of Lehman Bros. filing for bankruptcy and Bank of America buying Merrill Lynch rocked the stock market today and dominated the news cycle for the past three days. But the simple fact is that many Americans probably couldn't tell you just what exactly it is that either of these troubled and storied financial institutions do or what this all means for their investments. But the news scares them regardless.

Politicial Parody Attacks – Hockey Moms Against Sarah Palin (VIDEO)

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USB Fans for Ravers – Desktop LED Light Shows (VIDEO)

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Media, Marketers Take a Hit on Wall Street

CHICAGO (AdAge.com) — Coke is it. That is, Coca-Cola Co., which edged up 0.5%, is the only member of the Ad Age/Bloomberg AdMarket 50 to post a gain today as the markets reacted to the news about Lehman Bros.' bankruptcy, the sale of Merrill Lynch to Bank of America and American International Group's quest for funding. The remainder of the AdMarket — an index of marketer, media and agency stocks — headed south with the overall market.

Bud Light’s ‘Swear Jar’ Scores ‘Outstanding Commercial’ Emmy

swear-jar-bud-light.jpg

Anheuser-Busch won its first-ever Emmy for “Swear Jar,” a spot where employees at an office add change to a jar every time somebody swears.

Ancient Traditions Go Eco – Ganpati Idols Made of Recycled Newspaper (GALLERY)

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How Wall Street’s Black Sunday Will Affect Ad Spending


NEW YORK (AdAge.com) — The news that three well-known firms — Lehman Bros., Merrill Lynch and American International Group — are either ceasing to be, being purchased or facing concerns about raising capital rocked Wall Street but so far has had surprisingly few repercussions on Madison Avenue. In fact, advertising-industry analysts are predicting little short-term fallout — though the longer-term effects on consumer confidence could be a lot more serious.