Advertising Agency: TBWA\Tequila Johannesburg, South Africa
Creative Director: Justin Wright
Executive Creative Director: Damon Stapleton
Copywriter: David Edworthy
Sound Engineer & Composer: Charles Pantland @ Opus music & radio creation
Aired: May 2008
LONDON – Lonely Planet has appointed Dominic Rowell to the newly created role of global marketing director, responsible for coordinating all marketing activities and developing a global brand strategy.
Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski
Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski
Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: Michaela Brown
Copywriter: Allie Buckle
Designer: Jeffrey Oley
Account Director: Peter Bosilkovski
Feed your cows’ grass habit.
To deliver the message that SustaiN (fertiliser) grows more grass for your cows, a giant 8m marijuana joint was installed right across from the main gate to the New Zealand National Agricultural Fieldays.
Advertising Agency: KingSt Advertising, Hamilton, New Zealand
Creative Director / Copywriter: Tony Aubrey
Art Directors: Megan Baker, Anna Wilkinson, Sam Walsh
Account Manager: Stephanie Gower
Released: June 2008
Advertising Agency: Saatchi & Saatchi, London, UK
Executive Creative Directors: Paul Silburn, Kate Stanners
Creative Directors: Dave Henderson, Richard Denney
Art Director: Stanley Cheung
Copywriter: Jonathan Benson
Producer: Mike Blunt (SHELL LIKE)
Aired: September 2007
A social network for the dead? Why do we need one of those when we’ve got Friendster? Actually, two such venues are going live (pun intended) online: Tributes.com, from Monster.com founder Jeff Taylor, and Footnote.com. Both offerings, particularly Footnote, go beyond simple obituaries/memorials by serving as repositories for images and information about those who’ve passed on. There’s already some controversy over the notion of “monetizing the dead.” (Footnote is subscription based; Tributes will sell its services to funeral homes.) But there’s something truly “immortal” about an interactive and interconnected databank representing—even recreating—people’s lives for later generations to learn from, study and share. It’s an ancient idea—seeking guidance from one’s ancestors, speaking to the dead. Perhaps we’re reached the point where technology allows them to answer.
—Posted by David Gianatasio
LONDON – The Lawn Tennis Association has delivered on its promise to secure a comprehensive sponsorship deal after announcing a five-year partnership with Dutch insurance firm Aegon this morning worth an estimated £30m.
LONDON – Wilmington, the business media company that owns journalists’ monthly Press Gazette, is no longer in talks about a potential offer for the company.
LONDON – Companies are increasing their online ad spend despite cutting back in other areas and are looking to use the web to advertise across international boundaries, according to a new report out today.
LONDON – The concluding part of ITV1’s The Children, a tense thriller about step families, pulled in 4.7m viewers last night, according to unofficial overnight figures.
LONDON – Vizeum UK has brokered a partnership between drinks group Pernod Ricard and Yahoo to produce a weekly web show that will air on Yahoo Video.
LONDON – Unilever is supporting the launch of Peperami.mobi, the snack brand’s first mobile internet presence, with ‘Animal Attacks’, a rant-generator.
LONDON – Dogs Trust, the canine welfare charity, is launching a campaign appealing for support for dogs abandoned by owners hit by the credit crunch.
LONDON – Lonely Planet has appointed former Carphone Warehouse marketing director Dominic Rowell as its first global marketing director for the company.
LONDON – Benecol has hired Chemistry to handle its customer relationship marketing programme.
LONDON – London agency Abbott Mead Vickers BBDO has picked up the Agency of the Year award at the 46th Kinsale Shark Advertising Awards in Cork.
LONDON – Digital agency Rippleffect has won a three-way pitch to carry out a major overhaul of Peel Airports Group websites.
Advertising Agency: Ogilvy & Mather Korea, Seoul, Korea
Creative Director: Jongkyu Lee
Art Director: Changyun Baek
Copywriter: Jinhee Park
Illustrator: Seunghyun Byun
Chief Creative Officer: Wain Choi
Published: May 2008
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