Congrats to the DDB team in Chicago, whose “Swear Jar” ad for Bud Light has just won an Emmy.
We tried this at our office for a little while. I kicked in $10 a week to proactively cover my foul mouth.
Here’s an interesting “hijack” – in Israel, TBWA\DIGITAL, Tel-Aviv launched a campaign for Toyota Prius, the green-mobile – but it wasn’t your granddaddy’s banner ad. Instead when the user clicked on “Printable Version” button in all the top 4 websites in Israel, he saw a banner asking him to save paper. If the user declined the printing, he went back to the page he came from and received a “Thank You” banner sporting the Toyota Prius as the green driving alternative as well. You can see the flash in action over at TBWA’s website or pop inside (after the jump) and watch a little quicktime movie about it instead.
If you think Americans are somewhat puritanical when it comes to marketing standards, consider this report from Ireland:
The Irish College of Psychiatrists say Irish children are exposed to high levels of alcohol advertising with virtually all sporting events linked to alcohol products.
They are calling for a complete ban on all promotion of alcohol.
(Irish Psychiatrist) Dr Smyth also criticised self-regulation of the alcohol industry, saying it was not working.
“We have no meaningful restrictions on advertising in print or electronic media – and all that has happened in recent years is the creation of an illusion that something is being done,” he said.
“There were no drug dealers at the table when the social partners were discussing how to tackle drug abuse. So why are the alcohol industry at the table? They will do anything to protect their profits. Meanwhile, hundreds of lives are being lost.”
I would assume that a group of Psychiatrists would see no problem with all sorts of other drugs–the ones they prescribe, like Lexapro, Paxil, Xanax, Prozac, etc…
Porter Novelli, a leading public relations agency, has started an entrepreneurial pop-up named Jack & Bill, compiled of young account supervisors and executives.
It looks as if the natural order of things on the Internet has been completely changed. From Yahoo News:
Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate, according to a web guru.
Bill Tancer, a self-described “data geek,” has analyzed information for over 10 million web users to conclude that we are, in fact, what we click, with Internet searches giving an up-to-date view of how society and people are changing.
“As social networking traffic has increased, visits to porn sites have decreased,” said Tancer, indicated that the 18-24 year old age group particularly was searching less for porn.
“My theory is that young users spend so much time on social networks that they don’t have time to look at adult sites.”
Just another reason why I don’t understand this younger generation…
Advertising Agency: 44 Bridge, USA
Creative Director: Rob McCormick
Art Director: Kevin Taylor
Copywriter: Kevin Harrell
Photographer: Doug Scaletta
Retoucher: Ryan Jacobson
Web programmer: Rick Romont
Published: 2008
Advertising Agency: 44 Bridge, USA
Creative Director: Rob McCormick
Art Director: Kevin Taylor
Copywriter: Kevin Harrell
Photographer: Doug Scaletta
Retoucher: Ryan Jacobson
Web programmer: Rick Romont
Published: 2008
NEW YORK (AdAge.com) — MRI Starch Communications, a specialist in print-advertising research, has developed an "engagement score" to help identify the best-performing print ads out there. The score combines the percentage of readers who noticed a given ad and the percentage that read at least half of it. For this look at the Best Ads of Summer 2008, MRI Starch considered 694 one-page and two-page ads with a minimum of 50 words. It then selected the top ads in each of 12 major categories. All selected ads were thoroughly read by over half of those who initially noticed the ad.
The mac banner in action – if you missed it – has been added to AlphaSquirrel’s post “Mac Banners Are Front Page Material” – in a Quicktime video format because I’m flash paranoid today. 😉 I’m kidding. Speaking of adgrunt AlphaSquirrel – he’s on the Hall of Fame list with that post. Other hall of fame data includes most active contributors. Claymore is still kicking my ass in the “for all time” category but I’m gaining on him.
As previously noted, we moved to a new server on Friday, which wasn’t really a good day for moving at all since that was the same day that we finally could show the Gevalia Scuba Diver commercial, but as it turns out the Swedes still found the site and the Swedes were generally disappointed as hell so no great loss there.
Speaking of disappointed – y’all know that this is not my day job right? OK, just to make it clear once more I’m an Art Director in advertising, and I do this on my free time so when gung-ho creatives jump the gun and send me work that is not approved yet – you are wasting my precious time and pissing everyone (including your own boss) off. So could we please stop doing that? Thanks, that would be super-swell. I only brought this up because we’ve removed two TBWA campaigns (number one, number two) and one BBH London campaign at the request of said agencies PR Directors just last week – and right now the authenticity of the Reed’s beer campaign is seriously doubted after being contacted by sabmiller.
As for the DNS Propogation, it’s still going on and very slow indeed – but our new server is a dream of space and bandwidth – and green at Memset.com – UK’s first CarbonNeutral ISP!
LONDON – Bacardi has appointed Y&R to handle advertising for its Bacardi Flavors and Bacardi Gold Rum brands, after a pitch against undisclosed agencies.
(TrendHunter.com) Hayden Panettiere is exercising her comedic chops yet again, this time to get out the vote. We’ve seen Panettiere’s PSAs before; her last mock PSA about sexual harassment was covered here at Trend Hunter…
Here’s another ad in which people have random things where their heads should be. This time it’s for the Getty Museum, whose collection boasts “pre-20th-century European paintings, drawings, illuminated manuscripts, sculpture, and decorative arts,” among other things. Judging by their marketing efforts, they’ve got quite the Headhunting Conservatory as well. We guess “It stays with you” as a parting gift.
—Posted by David Kiefaber
“Each commercial should convey the message that there is only one brand of instant glue that is crazy strong and crazy fast—and that’s Krazy Glue,” the brand’s senior marketing manager says about Krazy Glue’s “Commercials Gone Crazy” contest, a user-generated campaign that’s launching about a year after most people stopped caring about user-generated campaigns. Yes, I still care, but I get paid to do so. Krazy Glue’s lead agency is SBC in Columbus, Ohio, so no wonder they need some fresh ideas. (Just kidding. SBC rocks! Let’s do the Gutter Bar in Cannes next year, OK?) Of course, there’s no way to outdo Krazy Glue’s timeworn, low-budget classic in which the construction worker dangles suspended from a girder. Unless someone were to submit a spot where the guy falls and … splat! Though that would probably be a bit off message. I would enter the contest, but I was sampling the product and glued my face to the computer screen. Hmm, a broken pixel—I never noticed that before.
—Posted by David Gianatasio
Microsoft has Bill Gates and Jerry Seinfeld. Will Yahoo! soon put Jerry Yang and Prince in its commercials? That’s not much of a lead, but I’m reeling from Yahoo!’s “Start wearing purple” push and can’t seem to think straight. Purple, Price’s favorite color, supposedly symbolizes innovation. In Yahoo!’s new campaign, it looks shag-rug ugly. Online copy reads: “Go ahead. Take the road less traveled. Zig when others zag. Wear purple after Labor Day. Be you with Yahoo!” And it gets worse when you click through to content such as “spontaneous purple happenings directed by New York comedian Charlie Todd.” This stuff makes Bill and Jerry’s antics seem like Shakespeare. It’s a put-on, right? A so-bad-it’s-good attempt that, sadly, really is just so bad? I wish Microsoft would buy Yahoo! just to get this stuff off the Web. The way the markets are heading, Yang and his crew better take whatever deal they can get before a whole lotta green slides off the table for good.
—Posted by David Gianatasio
LONDON – BBC Worldwide has bought a 25% stake in comedian Steve Coogan’s production company Baby Cow for an undisclosed sum, cementing a relationship that began almost nine years ago.
Advertising Agency: Y&R, Wellington, New Zealand
Creative Director / Copywriter: Chrissie Lahood
Art Director: Duncan Munro
Illustrator: Chris Clifton
Published: May 2008
Advertising Agency: Maruri Grey, Ecuador
Creative Directors: Luis Campoverde, Pipo Morano
Art Directors: Luis Campoverde, Cesar Chica
Copywriter: Pipo Morano
Released: January 2008
Advertising Agency: TBWA\Vancouver, Canada
Creative Director / Copywriter: Paul Little
Art Directors: Angela Sung, John Williamson
Production: Julian Davis
Advertising Agency: TBWA\Vancouver, Canada
Creative Director: Paul Little
Copywriter: Dan Nelken
Art Director: John Williamson
Production: Julian Davis
Student work.
Art Director / Photographer: Alex Sandro Marcio da Silva, Blumenau, Brazil
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
