Hasta La Creative!

Exxon Mobil’s brand ‘hijacked’ by impersonator on Twitter reports thestandard.com. And unlike the Mad Men tweets (all posts linked below) this is not a fan-fiction case. Exxon hasn’t approached Twiiter about this problem yet, but judging by how fast Twitter removed the Mad Men people (before coming to their senses), they might be just as quick to kill off Janet. All you got to do now is ask, Exxon. Is it fan fiction when were talking about a real company? Will be interesting to see how this one pans out.

But the user posing as “Janet” from ExxonMobil and posting what appeared to be legitimate “Tweets” is not authorized by Exxon Mobil to be posting about the company. Exxon Mobil does not know who “Janet” is or if he or she is even a company employee, Exxon Mobil spokesman Alan Jeffers said Monday.

“She is not an authorized person to speak on behalf of the company,” he said. “There are several inaccuracies (on Twitter). We take great care in having authorized people speak on behalf of the company. We want to make sure anyone who is speaking for the company is doing so accurately.”

At the end of the article, Shel Holtz, principal of Holtz Communication + Technology, gives out some free advice:

“Any company should be acquiring the Twitter account names that are most likely to be construed as official accounts,” he noted. “Far too many organizations shrug off emerging social media channels like Twitter and Friendfeed. The Janet incident should make it painfully clear just how easy it is for somebody to step in and represent your organization with inaccurate and even damaging information using these very channels.”

Going mad for Mad Men, again! 08/18/2008
Mad Men Tweets not issued by AMC – takedown notices sent 08/26/2008
Twitter and AMC get smart – reinstate the Mad Men Tweets. 08/27/2008

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Working Mother magazine has released its 2008 list of best companies.

Arnold Worldwide is the only ad firm to make this list. Why? For starters, their 8 weeks of partially paid maternity leave and “phase back” to work program. New dads and adoptive parents receive two weeks. Nice. The magazine also touts the agency’s compressed workweeks and summer Fridays, as well as workers ability to alter their hours on a daily basis if they like.

Plus, the Working Mother provides a snap shot of how women fair company wide and ain’t to shabby:

Women managers/execs 117
Women among top earners 36%
Women on board of directors 43%

Congratulations Arnold.

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Whom would you choose to be the voice of water? Pur Water Filtration Systems has gone with Zach Braff. In a trippy new campaign from TBWA\Chiat\Day, the scruffy actor says things like, “I’m water. I shouldn’t be trapped in a bottle. I’ve got things to do. Trees to grow. Thirsts to quench.” Well, he was on Scrubs, and scrubbing is water related. Plus, Braff often looks like he could use a bath. Still, the concept sounds more like a method-acting exercise (“OK, you’re water. Happy water! Now … sad water!”) than a marketing strategy. Eric Yaverbaum, co-founder of Tappening, gets all lathered up talking about the Pur ads in Brandweek: “The bottled water backlash is hitting a fever pitch.” Yeah, it’s a major election-year issue, if Tappening’s pro-tap-water campaign can be believed. I think they’ve been listening a bit too closely to what they’re faucets have to say. Most of us prefer a more common-sense approach: If there’s something in the water and it starts talking, just get out of the house!

—Posted by David Gianatasio

If you’re a dum-dum. Luckily this interweb thing makes maths easy. Like a calculator might.

I’ve just got back from reviewing work entered into the BIMA’s and, in my view, this was one of the standout pieces. It’s a home insurance calculator built for Legal & General, a nice way to remind yourself just how far you might (or might not ) have come in this life.

I know there’s nothing new in this, but there’s a lot of clients asking for these types of things – for carbon offsets for example, and this is the best one I’ve seen for a long time, that and it’s a little more relevant to me in the short term – I got greenwash at the moment and I’m really, really confused.

It’s also a world better than something like this..

Some Carbon offset calculators for comparison:
One from Moses
Direct Gov (UK)
A Phillips entry to the fray

Meet Ron Wessels.

Agency: Recently promoted to Creative Director, Avenue A/Razorfish, Philadelphia

Key Work: AAA and P&G

Little Known Fact: He’s from Little Rock.

Quote: “Well, it seems almost everyone in the Philly ad scene is a Philly native. I’m not. I didn’t even go to Penn State. But I have learned what a Wawa is. And if I ate meat, I could weigh in on the great debate. I now consider here home. So here I am.”

More:: See All The Hot Ad Wo(Men) Ever

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1989 British Airways Commercial – “Face”: (also in the commercial archive British Airways – Bringing people together / Face – (1989) :90 (UK))

The first ever TVC with +1 miliion dollars budget. One of Maurice & Charles Saatchithe masterpieces , before leaving Saatchi & Saatchi.

Today we have this:

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(TrendHunter.com) The ultimate in geeky furniture, Italian company, Qayot, has used the famous image of the retro video game character Pacman to create this unique seating set.

The set is made out of raw wood particles,…

(TrendHunter.com) Cell phones are becoming more multi-functional with every new upgrade – taking pictures, surfing the internet, listening to music are pretty well standard today. But what if they could do more – wash your…

Breaking news from the nation’s capitol:

A bipartisan group of U.S. House lawmakers defeated a $700 billion rescue plan for Wall Street on Monday, rejecting pleas from the Bush administration and congressional leaders from both parties.

The 205-228 vote against the plan sent stocks plummeting, with the Dow Jones Industrial Average down around 500 points as news of the vote spread through Wall Street.

Okay, back to making ads. Someone’s got to grow this economy.

[UPDATE] The Dow closed down 788 points today, the worst single-day point loss ever. However, the percentage drop did NOT rank in the top ten for worst ever.

TBWA is building a separate shop for one client. The new agency, called Riot, will work specifically on Adidas’ global digital business. The shop will be led by superstar Colleen DeCourcy who will relocate to Amsterdam for the position. The team will consist of various talents from across the Omnicom and TBWA spectrum.

Adidas is yet another company that was looking to consolidate their business. Adidas TBWA over Avenue A, Droga and Isobar. Despite TBWA taking home this big interactive fish, 180 (part of the TBWA network) lost the running business to iris worldwide.

So, what does that leave little ol’ 180LA with? Well, they’ve still got cleaning products brand, Seventh Generation, having just launched a new campaign called “Show What’s Inside.” They’ve also got a little bit of the Sony Electronics business. It seems to us that 180Amsterdam is sailing along just fine and dandy, but LA? Perhaps, they are getting the short end of the stick.

[source]

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