LONDON – Google has taken the shine off some of its competitors with its new web browser Chrome as the Daily Telegraph reports that nearly 2% of unique web users to its website come via the search giant’s browser.
LONDON – Adconion, the online ad network, has appointed Yahoo commercial development chief Mark Connolly as its commercial director.
It may seemed as if the world we all knew ended this week. Not totally, but just a bit. Holy smokes! Lehman Brothers? Holy shit! Hewlett-Packard lays of almost 13,000 people in the United States alone? WTF! AIG?
Some things, however, have remained the same. Visa put their account up for review in an attempt to consolidate their business. TBWA/Chiat/Day held their creative duties. Well, TBWA won it all over again. Against, BBDO and Grey (both in New York) and Leo Burnett in Chicago, the incumbent not only re-won, but picked up even more of the account. OMD and Mediaedge:cia battled it out recently for the media slot with the former taking U.S., Asian duties and added Latin America. The latter retained its European business.
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New Career Opportunities Daily: The best jobs in media
Morning, fellow humans. I’m taking the morning to attend to some thing that require my full attention. The lovely, irreverent SuperSpy is here to keep you in the know.
In the meantime, ponder this. Will WPP’s presumed loss of Lehman Brothers hurt their bottom line?
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New Career Opportunities Daily: The best jobs in media
LONDON – Telegraph Media Group has signed a deal with financial website Breakingviews.com to publish its financial commentary on the Telegraph.co.uk website and in the Daily Telegraph paper.
(TrendHunter.com) SendMeHome.com launches the world’s first free lost and found recovery service.
Through the SendMeHome.com website, users are able to register their valuables which are each given a unique ID code.…
(TrendHunter.com) An $85 BILLION loan to bail out AIG? Sarah Palin’s thoughts on that one would be interesting.
Lehman Brothers, Bank of America, American Internatioal Group…. these are names that will belong to the…
Need a new vehicle that goes great with your stroller? VW wants to sell you one, and they’ve hired Brooke Shields to help drive you to a dealer.
Adweek’s Barbara Lippert, for one, is in favor of the approach.
I like Brooke Shields, especially when the picture-perfect Princeton grad plays against her natural earnestness, as she does in this Crispin Porter + Bogusky spot for the newly introduced Volkswagen Routan, a minivan-type vehicle perfect for hipsters in the family way.
In faux-concerned, do-gooder obliviousness, Shields claims there’s an “epidemic sweeping the nation: women everywhere are having babies just to get a VW Routan.”
(TrendHunter.com) Ellen DeGeneres is not the first name that pops into my head when I think of femininity and beauty product models. However, Ellen DeGeneres has been announced as the new spokesmodel for CoverGirl.
Ellen…
(TrendHunter.com) Who needs hot Sarah Palin photos when Hollywood star Megan Fox is featured on the cover and in a sizzling photo shoot inside the October 2008 issue of GQ Magazine?
Megan Fox comes to the rescue of fallen…
LONDON – PepsiCo has opened a £16m technical centre of excellence designed to drive development of healthier foods for the European market.
Big Communications has been appointed by Breakthrough Breast Cancer to develop a campaign that raises awareness of breast cancer for women aged 45-54.
I’ve written before about the sophisticated marketing techniques the Obama campaign has employed.
Today, I got an email suggesting they’re looking for more feedback.
I got invited to take a survey that says in part, “your feedback will inform the planning and will help us adjust for the next phase.”
I haven’t done the survey yet, but I will. Are they going to change their message in the next 50 days based on what their supporters want? Seems to me they need to go after the folks who still need to make up their minds.
Either way, they do give the impression that they care what I think. More brands need to follow their lead.
UPDATE: Okay, so I took the survey. They’re just trying to get more information about me and fish for extra volunteers. I won’t be shaping message strategy anytime soon.
Let me first stipulate that, when you look at actual policy positions, neither Barack Obama nor John McCain has an answer to the mess going on on Wall Street at the moment. But we all know that politics has as much to do with image as it does with policy. And right now, John McCain looks like the one floundering all over the place.
LONDON – The UK legislation protecting Olympic sponsors from ambush marketing has been condemned as ‘restrictive and unreasonable’ by the Chartered Institute of Marketing (CIM).
(TrendHunter.com) It’s unlikely a Disneyland will make its way to Saudi any time soon. A leading Saudi cleric says Mickey Mouse must die for the good of Islam. The sheik says the mice are the agents of Satan and that all…
If advertising is an important member of the culture industry–and I’d argue it is–Ogilvy is betting on the right sort of man to lead it into the future.
According to The Wall Street Journal, Englishman, Miles Young, will take the helm of the WPP Group agency on January 1. Young, 53, served as head of Ogilvy’s Asia-Pacific business for 13 years.
The executive, who dresses and acts more like an Oxford don than an ad man, is largely an outsider in the New York-centered ad industry. And he says he will try to usher in a less U.S.-centered view of the marketplace. Mr. Young, who has traveled extensively, owns a cinnamon plantation in Sri Lanka and is a major collector of Asian art.
In July, he led a group of academics, businessmen and Chinese and Russian students on an Ogilvy-sponsored train trip to Russia’s Lake Baikal for an academic study of globalization and the environment. Mr. Young assigned participants a five-book reading list.
Given that David Ogilvy founded this legendary firm that bears his name, Young’s style seems an ideal fit.
LONDON – InBev has redesigned its bars in the O2 to highlight its Beck’s Vier lager brand and tie in to the imagery of distinct musical genres.
(TrendHunter.com) These light text installations are by UK artist Nathan Coley. The messaging in these pieces is neither negative nor positive which is one of the things I love about them. I also love that they look really…
LONDON – Dataforce Group has sold its Direct Communications Business Unit to direct marketing company Dsicmm for an undisclosed sum.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
