Hasta La Creative!

Adweek has begun musing on the fall out of the financial sector on the advertising industry. I’m guessing it’s going to be HUGE. As the article notes:

For 2007, Nielsen Monitor-Plus reported that financial and investment services advertising amounted to $1.8 billion, up almost 15 percent from 2006.

AIG put $119 million into advertising in the United States, Merrill Lynch spent $37 million and Lehman Brothers spent just over $1.2 million according to TNS. And while, Lehman may not have been a big spender on media and digital, as the article notes, may plow ahead, the Adweek article doesn’t go into the financial sectors ripple effect outside of their spend.

Agency Spy is here to pick up the slack. Let’s face it – the financial sector in New York alone has major consequences on tax revenue to employment. It may not be the great depression, but you may feel doing a bump of coke in a disco and burning down the Bronx like it’s 1977. The average income of Wall Streeters last year was about $280,000, which is nearly five times as high as the average of all other workers in the city. This means that with a loss of thousands of high rollers:

Read The Seven Realities On The Advertising Biz After The Jump

continued…

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New Career Opportunities Daily: The best jobs in media

To help guide you through the treacherous submission process, here is a list of the seven things to be aware of when applying to the big CPM networks.

(TrendHunter.com) Herve Leger?s Spring/Summer Collection for 2009 by Max Azria was oozing with sex appeal. The label known for ultra-sexy body hugging designs showed short tight dresses, taut gowns and barely there swimwear…

CHICAGO (AdAge.com) — General Mills reported better-than-expected first-quarter earnings this morning. The company cited particularly strong growth in its cereal business, and said increased marketing investment helped keep its brands top-of-mind.

(TrendHunter.com) The “?till death do us part?” portion of traditional wedding vows takes on a whole new meaning in the case of this not so traditional couple who recently tied the knot at Starks and Menchinger Family Funeral…

It’s finally happened. QR codes are making their major magazine debut via the unlikely suspect of Martha Stewart. Go on Martha with your bad self! The Winter issue of Martha Stewart Weddings will be the first women’s magazine to allow readers to snap a picture of the ads with their phone and through a shop called, SnapTell, instantly get back content from an advertiser.

QR Codes, semacodes, etc. have been in use in big games from companies like area/code to ARGs from interactive agencies like Deep Focus to having front placement on Korean business cards for years. However, this is the first time I’ve seen their use marketed to the middle American women. I love it.

You may be asking the same question I am. It’s not “will this demographic want to use it.” The question is “can they?” QR codes are only read by a certain set of phones (iPhones, N-series Nokias) and semacodes have been basically phased out, but you still have to download software, which could be an extra step that un-tech savvy consumers are unwilling to take. Yet, SnapTell says that their reader works with all phones, but do consumers need to download software? It’s unclear. Can’t wait to see the results of this major media experiment!

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New Career Opportunities Daily: The best jobs in media

I was traveling earlier this week until about 5 this morning. Sheesh. When I read a press release about a staffer rejoining Agency.com, I thought – double sheesh. I need sleep. Am I reading right?

Agency.com today announced the appointment of Warren McKenna as Director of Business Development and Marketing. Warren has come back after seven years of running his own business, the Warren McKenna Design Group.

Sounds like Warren is one of the many entrepreneurs who are returning to corporate life in lieu of a very, very troubled economy. The New York Times recently wrote an enlightening article on the small business owners turning back to the fold. You know, if you care about that stuff.

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New Career Opportunities Daily: The best jobs in media

Just what is it with man’s obsession with the female breast?

LONDON – Leading US online video advertising network Tremor Media has appointed Christian Baudis to lead the company’s expansion into Europe.

LONDON – UKTV is relying on a stable of established British TV stars to pull viewers to its new entertainment channels Watch, Alibi and G.O.L.D.