Hasta La Creative!

We know the ads are pretty funny, but are Bill Gates and Jerry Seinfeld for real?

That’s what the goal is behind the series of Microsoft ads featuring the odd couple. The second one was released this week. Seinfeld says the goal of the ads is to show them as normal people so they can connect with others.

In the ads, Seinfeld and Gates integrate themselves into a regular family by playing ping pong, getting Chinese food delivered to the house and getting punished for allegedly stealing a leather giraffe from Cabo San Lucas. Gates reads one of the other boys in the family a story before bed and puts the child’s fears of monsters at ease by replying, “It’s okay. There’s a firewall.”

Seinfeld contributes by saying how Gates has “connected over a billion people” and then focuses on Microsoft. 

The goal of the campaign is to change Microsoft’s image. The company told its employees in an email after the first ad aired that the ads are ”designed to engage consumers and spark a new conversation.”

Microsoft is spending $300 million on the campaign. Seinfeld will earn an easy $10 million from appearing in the ads.

– Hill, Holliday, Connors, Cosmopulos Inc. has hired Rob Rich as executive vice president and group creative director in the agency’s Boston office. (link)

– Google buying a video game company? Gotta respect them. The kids know where the money is at. (link)

– Gamers are civic minded by the way. And you think we’re all bad apple? (link)

– WPP shop adds Bacardi Flavors and Bacardi Gold Rum to client roster, which includes Bacardi Superior Rum. (link)

– Best Buy is the latest marketer that had cut their ad spend. Maybe it’s because they are shelling out cash for failing brand, Napster. (link)

– Consumer ads for medical devices subject of Senate Panel. (link)

– Sex Pistols star John Rotten is set to star in an advert for British butter brand Country Life.(link)

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New Career Opportunities Daily: The best jobs in media

Mother New York has decided to through its hat in the race for Prez. And as recent trends have indicated, they naturally, threw left. They are asking people in the ad biz to use their talents to spell change.

“-Mother New York are launching the “Spelling Change” campaign to represent the true breadth and depth of Obama’s support,
and we need your help. The challenge is simple: show us how you spell change. We’re asking all our artist and designer friends to reinterpret one letter of the alphabet in a way that represents what Obama’s candidacy means to them. These letters will then be printed on t-shirts that Obama supporters from all walks of life will be photographed in, creating a living alphabet.”

Click here to download the full PDF of instructions. Who doesn’t love a call to action?

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New Career Opportunities Daily: The best jobs in media

So how do you let people know your website is all about real estate?

Seriously.

The series of short cartoon clips featuring Seth McFarlane, the same person who lent his voice in Family Guy has commenced. Much of them are short, somewhere around 50 seconds which are aimed at being able to be shown via Google.

It looks like this new series of short cartoon clips can really make a hit on the Google advertising scene and before you know it, perhaps you may see a lot of companies trying to insert their company logos.

Much of them can be seen via YouTube (the Burger King channel, of course) and the site above. The big deal is that the toons could display in online ads provided by Google Adsense. Considering how well Family Guy’s digressional clips do online, it’s hard to bet against success, but can they work without Stewie and Brian holding things together? Only time, and several millions clicks, will tell.

(Source) AppScount

“Representatives from more than twenty-five agencies, brand advertisers, and social media companies are joining to form the Social Media Advertising Council.”

I didn’t make this up. They issued a press release and everything.
They want to set standards for buying and measuring social media activities. As well, as creating “a common vocabulary, standard buying units and uniform measurement methods for marketing within social media.”

Participating agencies come from across PR and advertising: Edelman, Havas Digital, Enfactico, Mediavest, UniversalMcCann, W2, Digitas, Deep Focus and some other companies.

Can’t wait to see how this works out. If you are interested in SMAC membership can contact: Christine Baptiste at cbaptiste at gatherinc dot com .

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New Career Opportunities Daily: The best jobs in media

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