Hasta La Creative!

Little parts. Big difference.

Advertising Agency: Lins Advertising & Marketing, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Michelle Peter

You can check out the two minute film about this here.
The final two stages of the adidas Impossible is Nothing Sport in Art project are taking place at the Beijing Olympic Games in a major art exhibition right now and at an auction at Sotheby’s Hong Kong in October.

The original paintings, the creations of some of the world’s greatest athletes and sports stars including: David Beckham, Tyson Gay, Ian Thorpe and 2008 Olympic Gold medalists Jeremy Wariner, Allyson Felix and Yelena Isinbayeva, are part of the Sport in Art exhibition that has already toured China to great critical acclaim his year.

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Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Directors: Fran Luckin, Gerrry Human
Art Director: Martjie Louw
Copywriter: Taryn Scher

Let’s play with your hair

Advertising Agency: EuroRSCG, Prague, Czech Republic
Creative Director: Dejan Stajnberger
Art Director: Matija Vujovic
Copywriter: Dragan Vekic
Photographer: Goran Tacevski

Start Here; Don’t end here

Alcohol has long been associated with enjoyment and celebration. However, as a responsible producer of alcoholic beverages, Guinness® is committed to promoting responsible drinking and combating alcohol misuse. The best way to interact with a consumer when they’re enjoying a night out is not through stern messaging but rather through an entertaining platform that will drive the message, that alcohol should not be abused, home.

The mat mimics the drunken lurch of someone who had consumed too much alcohol, disguised as dance steps. The floor mat was then placed at entrances/exits to bars/pubs to remind drinkers to be more responsible when consuming alcohol.

Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa
Creative Directors: Anton Crone, Keith Christian
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen
Released: March 2008

Russian agency Fabula (rus) makes money by negotiating product mentions in bestselling fiction books. The image above is the cover of a fiction book by Daria Dontsova, a bestselling crime fiction author. The cover features the sponsoring brand’s name in the book title (the title is roughly translated as”Gold Cockerel Sirloin”; Gold Cockerel or Zolotoy Petushok makes TV dinners) and its logo — the chicken outline on the white card above the roullette. The company’s site has a creative brief form (.doc, 2 pages) that potential clients are invited to fill out.

Earlier:
Advertising in Books Comes to the US
Advertising Comes to Textbooks
Electrolux Promotes Products with a Book

Online partisans, many of whom are self-financed, must contend with all the logistical and financial hurdles just to get to their parties’ conventions.

(TrendHunter.com) AOL Sports has created this fun collection of photographs of the ‘synchronized silliness’ seen recently in Beijing. Olympic level synchronized swimming is a sport that requires discipline, strength and…

(TrendHunter.com) Who says only kids can play with teddy bears? I am sure many adults would like to have this limited-edition Karl Lagerfeld teddy bear by famous toy maker Steiff (button in ear). And for $1,500 each, I…

(TrendHunter.com) Phone books are as ubiquitous as they are heavy, cumbersome and outdated. Yellow Pages Goes Green promises to stop the never-ending flow of these useless phone-books-turned-booster seats by notifying publishers…