11 Green Cars With 3 Wheels (CLUSTER)
Posted in: UncategorizedThe Obama street art posse invades Denver
Posted in: UncategorizedThe Denver Egotist has gone around town photographing the political street art that’s currently popping up all around Denver. “We’ll call them Obama’s posse.” they say – a lot of distinctivly Shepard Fairey work is adorning the walls, as well as some fresh new thinsg I’ve not seen before. Personally, I really dig the rainbow Lincoln Obama pictured here on the left.
Is this the work of SS+K the “non-traditional creative communications firm defined by a combustible mix of political consulting and high-level of creativity”? We know that Obama picked up GMMB & SS&K back in 2007 for creative work, so… it just might be?
Film Noir Parodies – Disney Princesses as Sin City Characters (VIDEO)
Posted in: UncategorizedCars With Tanning Benches – VW Caddy Topos Sail Concept
Posted in: UncategorizedManifesta: the Chernobyl’d Matrioska
Posted in: UncategorizedA Matrioska suffering from acute radiation sickness.
Jaime Pitarch. Chernobyl (2007). Lime tree wood, aniline, oil, varnish
A work by Jaime Pitarch for The Rest of Now, an exhibition which runs until November 2 in an ex-aluminium factory in Bolzano, Italy, as part of the Manifesta Biennale.
Anatomical Lightboxes – Chris Elsasser Designs With Heart (GALLERY)
Posted in: UncategorizedNaughty Carpentry – The 4Legs Chair (GALLERY)
Posted in: UncategorizedMercenaries 2 Will Destroy Your Ads
Posted in: UncategorizedWe have heard that in-game advertising is the current trend that most companies are turning to and while it is indeed a good way to get noticed, it also means becoming part of the whole in-game scenario such as being shot at or being burned. One thing about in-game advertising, the actual setting where the ads will be placed become landmarks that players remember, especially when the game is about role playing.
So in a manner of speaking you can hit it big when your in-game ad gets blown up. But don’t worry about it, it will come back; each time a player returns or retries a level. The point here is that you are getting exposure and this is part of brand marketing. Establishing visualization helps build brand marketing although some instances where brand association may not be clearly made.
But if you want good advertising tactics, then in-game ads are the place to be. With the rave that these in-game ads have had, it is a worthy investment to make.
“It’s purely a byproduct of gameplay and this notion of a highly destructible environment,” said Jay Sampson, vice president at Massive. “Sticking to our ethos of ‘do no harm to the game,’ we tagged the parts in the environment for ads and like everything else in the game, they can be destroyed. It’s mirroring what the studio wants out of gameplay and making the most of it…If we did anything that wasn’t destructible [in Mercenaries 2] it’d be awkward. It’s taking advantage of the full environment.”
(Source) The Escapist
Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!
The “Nameless” Advertising Strategy
Posted in: UncategorizedCall it a stroke of genius or perhaps walking on a thin line, advertising standard have always been known to lay down its groundwork as far as fulfilling requirements and making sure that brands are known and adhere to policies. But for some business wise cracks, holding back the brand and leaving it to be discovered through websites or other means of information providing seems to be the ploy of most companies to go around the buckle of advertising watchdogs today.
FDA rules state that if an advertisement does not name a drug directly, it does not need to include a listing of possible side effects. According to the Journal, the strategy is “gaining popularity” among drugmakers because listing the side effects “chew[s] up expensive television time.” For example, a 60-second ad for Eli Lilly’s osteoporosis drug Evista spends 25 seconds listing side effects.
(Source) Wall Street Journal
For companies, this is a good way to make the most out of ads without having to face possible sanctions and penalties. But it seems that branding has taken another route and from the looks of it, it may just work.
Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!
Hot Vice Presidents – Blogosphere Becomes Obsessed With Sarah Palin Photos (GALLERY)
Posted in: UncategorizedAccenting With Aubergine – Purple Fall Accessories (GALLERY)
Posted in: UncategorizedManifesta: caring for fungi and pollution
Posted in: UncategorizedI liked ‘The Rest of Now’, the Bolzano section of the Manifesta biennale so much that i fear that i’ll end up forgetting about the other exhibitions i saw at the Biennale this week. Two of the participating artists/architects took very literally the questions put forward by The Raqs Media Collective who curated the exhibition: What gets left behind when everything is taken away? What can be retrieved, and what can be remembered? How can the residual become the engine of meaning?
Over time, parasitic micro-organisms such as cyanobacterias and the Cladosporium genus of fungi, have occupied and taken over the walls of the abandoned Alumix factory. The restoration of the ex-factory means that the building is loosing its value as habitat for the organisms.
Architects Stangeland and Kropf decided to engage with this transitional state. The Naked Garden is generated by the mediation of different modes: biological propagation, mathematical abstraction and technological execution. A robot, programmed with the rules by which the fungi grow, engraves and perforates the wall already inhabited by fungi, thereby allowing light, water and wind to enter and to facilitate the basic conditions of life.
Jorge Otero-Pailos is an architect and theorist specialized in experimental forms of preservation. His contribution to Manifesta is The Ethics of Dust, an installation intended to preserve pollution and the dust that has to be swept away from the building during the renovation process. Pollution has negative connotation. Yet, it can tell fascinating stories about our social, cultural and industrial past.
During two weeks, Otero-Pailos and his team of architectural conservators coated in latex an entire wall of the a wall inside the ex-Alumix factory in order to trap the dust and any trace of air pollution that have accumulated over decades. The architect then peeled the latex off, displaying it like a semi-transparent and precious shroud.
Installation view of Jorge Otero-Pailos’s The Ethics of Dust
Following the tradition of nineteenth-century archeologists, who made plaster casts of the world’s monuments so that European academics could study the architecture of distant cultures, Otero-Pailos suggests a new way of looking at architecture and our history.
Manifesta 7 – the European Biennial of Contemporary Art runs until November 2, 2008 in Trento, Fortezza, Rovereto and Bolzano.