Hasta La Creative!

Among the usual places where you will find majority of potential customers and markets would be the malls put up in key cities of the world. Now if you are an advertising analyst, the money would have to be in determining how to place your ads in malls to get noticed.

Digital advertising has become a common site, something we see from revolving kiosks and lit ads that become a familiar fixture in malls today. So for companies aggressively looking for great ways to capture a larger part of their market, establishing their presence in the sight of the majority using these digital advertising in malls is a good path towards achieving popularity gains and product or service exposure in the market.

“It’s an area in which we’ve put a lot of investment and time. It’s going to make more and more sense as digital evolves to connect from signage into point of sale or into coupons,” says David Gibbs, CEO for Eye North America, which plans to install LCD screens on the same big, black rectangular furniture it has in high-traffic areas in malls.

(Source) Mediaweek

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!

Just back from Manifesta. The seventh edition of this touring art biennale is held in Trentino-South Tyrol, in N-E Italy. The food over there is definitely Italian but with a crispy teutonic twist, so are the people and atmosphere. To make things even quirkier for visitors, the exhibition is split over several locations, most of them in derelict ex-industrial buildings (how fashionable!) at the outskirts of the small towns that host the event.

Inside the ex-Alumix factory. Photo credit: Andrea Pozza

Anyway, i’ll be back in full Manifesta force later on this week but i’ll kick off my reports with a project i saw at the Bolzano branch of the Biennale which takes place in the dramatic ex-Alumix factory which used to produced aluminum.

Tantalum Memorial – Residue, by England-based Graham Harwood, Richard Wright, and Matsuko Yokokoji, is a telephony-based memorial to the people who have died as a result of the coltan wars in the Congo.

Coltan is the colloquial African name for columbite-tantalite, a metallic ore which is mined for the metal tantalum – an essential component of consumer electronics products such as mobile phones and computers. The demand for tantalum makes it highly valuable. Analysts say that the international demand for coltan is one of the driving forces behind the war in the Democratic Republic of Congo, the presence of rival militias in the country and, indirectly, the disappearance of gorillas from the area.

This installation is constructed out of an old electro-mechanical 1938 Strowger telephone exchange, discovered amongst the remains of the Alumix factory. Seen from afar it looked like it does belong to the ex-factory. An old telephone switch forgotten for decades. The switches are reanimated by tracking the phone calls from Telephone Trottoire – a social telephony network designed by the artists in collaboration with the Congolese radio program Nostalgie Ya Mboka in London. The TT network calls Congolese listeners, plays them a phone message and invites them to record a comment and pass it on to a friend by entering their phone number. This builds on the traditional Congolese practice of “radio trottoire” or “pavement radio”, the passing around of news and gossip on street corners in order to avoid state censorship.

But back to the amazingly beautiful installation. As the catalog states: The movements and sounds of the switches create a concrete presence for this otherwise intangible network of circulating conversations, weaving together the ambiguities of globalization, transnational migration and the impact of our addiction to constant communication.

More images of the installation. Photo on the homepage: Graham Harwood, Richard Wright and Matsuko Yokokoji @ Manifesta 7, The Rest of Now, Bolzano/Bozen, Italy, 2008.

Manifesta 7 – the European Biennial of Contemporary Art runs until November 2, 2008 in Trento, Fortezza, Rovereto and Bolzano.

(TrendHunter.com) Do people still read the Farmers’ Almanac?  Apparently so.  The 2009 Farmers Almanac was just released, and the predictions are spreading across the web.  Snap, I like viral news, but I don’t like old…

LONDON – Condé Nast is to publish a magazine for upmarket department store House of Fraser, which will include content from the editors of Vogue and GQ.

image credit

Washington Post says advertisers are becoming worried about the upcoming Internet Explorer 8 and its “porn mode” for cookieless browsing called InPrivate.  Details from Microsoft:

“While InPrivate Browsing is active, the following takes place:

• New cookies are not stored
  • All new cookies become “session” cookies
  • Existing cookies can still be read
  • The new DOM storage feature behaves the same way
• New history entries will not be recorded
• New temporary Internet files will be deleted after the Private Browsing window is closed
• Form data is not stored
• Passwords are not stored
• Addresses typed into the address bar are not stored
• Queries entered into the search box are not stored
• Visited links will not be stored.”

LONDON – 28% of women in the UK spend more than they earn and two thirds are in debt to an average amount of £10,000, according to Money Matters research from IPC Media’s Origin Panel.

DENVER (AdAge.com) — CNN claims to have the best political team on television, but this year it's vying for a new honor: the best restaurant at the Democratic and Republican conventions.

Advertising agency executive, David Freeman who co-wrote a book titled, “Travel Events You Just Can’t Miss” passed away on August 17th at 47 years old in his home in Los Angeles. Freeman had worked at both Grey and TBWA.

Writing partner Neil Teplica told the LA Times that: “The title meant “you should live every day like it would be your last, and there’s not that many people who do. It’s a credit to Dave – he didn’t have enough days, but he lived them like he should have.”

His book inspired dozens of like-minded books, with titles such as “100 Things Project Managers Should Do Before They Die” and inspired hundreds to get up and out in the full adventure of their lives.

R.I.P.

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Adland’s fave toon-artist David Jones brings us a look at what might happen if he did the Mad Men thing.

Is SSF working? When I say SSF, I could be talking about “soft science fiction” or non-sphincter splitting fistulectomy. Never fear. I am speaking of the joint venture between Saatchi and Fallon. Remember that one? Saatchi & Saatchi and Fallon beget SSF in August 2007. Robert Senior (pictured above), one of the OG founders of Fallon, is charged along with the great and wise oh-obwi-wan Roberts (Kevin, that is). The stated mission of SSF was to fuel growth for Fallon in the U.S. and provide leadership for Saatchi in the U.K. So, is it working?

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