YORK, Pa. (AdAge.com) — Tiger Woods can do intricate golf-ball juggling maneuvers for Nike, drive the Buick brand from sleepy to sleek, and transform shaving with a Gillette razor into manly artistry.
(TrendHunter.com) Yup, perfect for the local YMCA. This giant nose dispenses dripping gel that you smear all over your body. Just be careful if there is a “lotion” dispenser where you don’t expect it. I wonder if you pick…
(TrendHunter.com) As TMZ.com posted last night, it seems that there may have been a possible assassination plot against Barack Obama, made by a white supremacist group.
A local Denver TV station seems to have reported…
(TrendHunter.com) Madonna kicked off her “Sticky and Sweet” tour this week and used the opportunity to make a clear statement for who she wants to win the U.S. presidency.
In one of her concert acts, a video was displayed…
(TrendHunter.com) The 29th Olympic Games came to an end this week, but not without drama. The media called the ceremony the “the grandest carnival of mankind”, which was a well-deserved title as it featured an amazing display…
LONDON – Morrisons, which lost its way after its 2003 acquisition of Safeway, appears to be back on track. The UK’s fourth-biggest supermarket is building a reputation for quality and value that is appealing to price-conscious consumers, giving it faster sales growth than its three biggest rivals.
When Nokia produced this campaign, where a Personal Navigator leads the lost to their final destinations, it probably didn’t intend to encourage emo-stricken weirdos to trust friendly strangers.
Denuo’s Rishad Tobbacowala compares TV buys with Google search ads: “It has actually become far more expensive to buy advertising on Google than on network television. Google has a product called AdWords, which marketers use to bid on a particular key word [that consumers might type in during an Internet search]. On average, across all categories, it tends to be about 50 cents. Let’s say on television you get a $20 cost-per-thousand rate. Fifty cents a click is equal to $500 cost per thousand. You can see how much more expensive it is, but the difference is there’s some sort of action.”
Media equivalency is a tough problem. If we compare CPM rates, yes, TV’s CPMs are cheaper than search CPMs {umm, that was stupid), but Rishad’s comparison is not entirely fair or accurate when viewed from at least two angles. First, you cannot call up a TV rep and say, “Hey, I’ve got 20 bucks here. Can I please have 1000 impressions today?” Second, Google impressions are free, at least to a certain point. It’s the action (click) that advertisers are being charged for. A more accurate comparison would be the cost-per-click for an AdWord vs cost-per-call for a TV ad with a 1-800 number.
A spy pointed out that there’s a potential issue as a result of two of BBDO’s latest client pickups. Both wins were heavily reported in the trades, but until now the issue of BBDO taking on Hyatt and Embassy Suites seems to have gone under the radar.
No matter how BBDO will (undoubtedly) try to rationalize their decision to pitch both hoteliers, it’s just bad for business that both are on their roster.
More after the jump.
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New Career Opportunities Daily: The best jobs in media
(TrendHunter.com) Fuel Miami LLC is installing 600 solar-powered bus shelters in Miami city. Each solar-powered ad panel will save over two tons of carbon emissions.
This eco-friendly ad movement within bus shelters started…
Fuel Miami LLC is installing 600 solar-powered bus shelters in Miami city. Each solar-powered ad panel will save over two tons of carbon emissions.
This eco-friendly ad movement within bus shelters started…
The freakish looking transgenger queen Amanda Lepore – who had her first cosmetic surgery at age 15, decided to have a sex change in high school, led a failed suburban housewife life and then hit New York for fame and fortune – recently appeared in a Jawbone ad in this week’s New Yorker.
(TrendHunter.com) Ah, the French and their romance. This witty and creative new Peugeot 207 commercial by BETC Euro RSCG, Paris uses only heartbeats as the soundtrack to show how much a man loves his Peugeot 207 car.
The…
Ah, the French and their romance. This witty and creative new Peugeot 207 commercial by BETC Euro RSCG, Paris uses only heartbeats as the soundtrack to show how much a man loves his Peugeot 207 car.
The…
(TrendHunter.com) The 29th Olympic Games have come to a colorful end, but the fashions will continue to roll for a few more weeks. Nike decided to make one more shoe to commemorate the end of the 2008 Beijing Olympic games.…
Bowing to its slogan, “Change or die,” North Carolina-based agency The Republik is inviting users to shoot the living crap out of its old website.
Bowing to its slogan, “Change or die,” North Carolina-based agency The Republik is inviting users to shoot the living crap out of its old website.
AMC didn’t take too kindly to the onslaught of Mad Men characters appearing on Twitter and sent a Digital Millenium Copyright Act take down notice asking Twitter to remove @Don_Draper and @PeggyOlsen.
(TrendHunter.com) Zap!, the electric car company, has announced the location of their first U.S. manufacturing plant in Kentucky.
Zap! has a full line of electric vehicles already in production in China, and a super…
(TrendHunter.com) Need some gentle soothing after a hard day’s work? Then try the color changing mood light by UK based designer, Shiu Yuk Yuen for some illuminated relaxation. The design is based on color therapy.
The…
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